GA mediums
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I know this may be an easy question, but I keep seeing mediums titled SEM and (not set) in my GA.
I can't seem to find the Google definition. Does anyone know what this means?
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That's interesting so thank you for that.
I assume this has to be something from a CPC campaign I had set up for three months. And out of this three month period, I had 2 visits with SEM and 2 from web. Not sure what this means other than the target might not have been captured correctly
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When I see SEM I guess Search Engine Marketing, but if you weren't the one that defined the medium and there's noone else working in Analytics/Adwords or doing your link building, then that seems unusual.
When I run across this problem I have a custom filter set up in GA to track the exact URL of the referrer. I just add that "user defined value" field when looking at referrers and it typically says the exact URL they came from. Use method #1 on this post: http://www.reubenyau.com/google-analytics-hack-obtaining-full-referring-url/
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