To Optimize Brand Name or Product Name First on Product Pages for E-Commerce Website?
-
We are using your free month trial for optimization of our E-Commerce website.
In regards to individual product pages such as this one http://www.amgair.com/air-purifiers/iqair-healthpro-plus-air-purifier/, would it be more effective to have the page title start with the brand name and then the product (as we have it now) or forgo the brand name and start with just the product.
IE: IQAir Healthpro Plus Air Purifier or HealthPro Plus Air Purifier by IQAir.
These are commodity type products and are price restricted so all competitive websites advertise at the same pricing and it would be helpful not only to have a keyword phrase that is searched for a lot but also one that is easy to rank for.
Please give me a recommendation when possible.
-
I would say that if the brand name is well known, it would go first, if not, I think the product.
-
This one can have a variety of responses depending on the shopping pattern of the customer. For example I've dealt with similar products in the past (e.g. MAP, commodified) and it would depend on a couple of factors. First of which is to determine, which is better known? The product, or the brand? Which is searched for more?
A quick Google Fight indicates (sorry I know it's old but I love this site):
http://www.googlefight.com/index.php?lang=en_GB&word1=IQAir&word2=%22HealthPro+Plus%22
That there are far more documents with IQAir in them as opposed to 'HealthPro Plus' (this is by no means scientific; I didn't use 'HealthPro' by itself because there's some noise from other products). If you use the Keyword Difficulty Tool you'll see that IQAir has a keyword difficulty rating of 50%, HealthPro 40%, and HealthPro Plus 38%. So this tells us a few things:
1. The competition may be more likely to be targeting the brand since its competition is higher
2. The product specific keywords are 'easier'
Take a grain of salt with these difficulties obviously; if SEOMoz could pinpoint exactly what was easiest and what was hardest they'd be making a lot more money than they are now!
The other thing to examine is how do your customers shop. Are they informed usually, and know they want an IQAir HealthPro Plus air purifier? Or do they start by looking for 'air purifier' or 'allergen reducing air purifier', etc. If the brand has a very strong position then you can safely assume that it's the more relevant keyword to be targeting; if it isn't (e.g. dozens of other people offer the same product) then the general product keyword is. So basically it would go:
1. Brand strongest: (Brandname) (Product Title) (Product Type)
2. Product strongest: (Product Title) (Brand Name) (Product Type)
3. Product Type strongest: (Product Type) (Brand Name) (Product Title)
Obviously the second and third criteria might shift based on their strength/shopping patterns too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a new page: What on-page SEO would you build in?
Hi all, Building a new page for a fairly competitive keyword. Need to make sure the on-page SEO is pretty top notch, because link building (including internal links) will be difficult. I've optimised the meta description, the alt tags and image names, and included the keyword in the Title Tags. Not a great deal I can do with regards to optimising for mobile or considering migrating to the AMP project because this is handled externally. What else would you suggest? Cheers in advance, Rhys
On-Page Optimization | | SwanseaMedicine1 -
Branding vs. Keyword Optimization for Company title.
I have a new SEO client that I am working on putting together an optimization strategy and have come across something that has me second guessing. Reach out to Moz Community... The client is a doctor who runs a tattoo removal clinic out of his office. Technically they are two separate businesses: doctors office and tattoo removal clinic. The tattoo removal clinic is my client. They have an independent website where they generate leads. The website is not the brand name. It is [city]tattooremoval.com. The logo on the site, heading, footer all reflect the web URL. The actual brand name for the company is used in all the directory listings, facebook page, google+, basically everywhere else on the internet. When drafting up new meta titles, putting together content, everything really, the website URL has primary keywords included making it way more convenient to use that. However I'm not sure how it will look to the search engines about having everything pointing to the site be one company title and when you get to the site not see the company title in the logo or titles and such. The company name is just down in the corner somewhere on the page. Anyone with any experience to a similar issue? On one hand I think I'm over thinking it, not having the brand name on the home page title tag shouldn't be a huge deal if the website delivers value to the customer. On the other hand I don't see a lot of companies that do this online in general (especially with larger brands), although research shows a many of companies in this niche using the [city] + keyword (or vise vera).
On-Page Optimization | | bricegump0 -
Noindex or canonical tag for products which have no unique product description?
I have several ecommerce sites in the same niche and there are a high number of products shared among these sites. I understand that having unique product descriptions for each site may be ideal, but for several reasons this is not an option for the short term. Sales-wise it would be useful to continue products on several sites at the same time. Also it would not be a problem if only the product pages of our main store would show up in the google index. I thought about adding noindex xrobots tag to avoid that product pages are indexed in more than one store to avoid issues with duplicated or thin content or would you implement canonical tag here? What would you suggest?
On-Page Optimization | | lcourse0 -
Looking for an e-commerce CMS that can deal properly with facets and filters
Hi! One of my clients has an online shop built on a custom platform. Following my on-page audit, I found multiple issues with the faceted & filtered navigation. After doing some research, I've developed a good site architecture based both on keyword targeting and on user experience. Since the client's platform is custom and he is no longer in contact with the original webmaster, I'm looking to recommend an e-commerce CMS that would fix the issues he has and allow for proper navigation using facets + filters. I'll give you an idea of how I've envisioned the new site architecture (with a random example): The website has 3 main categories: Jackets Shoes Pants These categories are completely separated, no products exist in more than one category. Let's take the Shoes category. It has the following facets (these are like subcategories, in the form of links, indexable by the search engines): By Brand: Brand 1 Brand 2 Brand 3 By Genre Men Women Unisex By Type Running Flip-Flops Boots Each product of the Shoes category will belong to one of each facets (so you can have a product that belongs to Brand 1, for Women, of the "boots" type). Now, each of these facets also display filters depending on the facet itself. These are non-indexable, and preferably done through AJAX. For example, if I select Shoes -> Men I get a list of filters that can also include options from the other facets (so I'll have filters for "Size", but also for "Brand" and "Type"). When I select Shoes -> Boots I won't have the "Type" filter anymore (or I can have it pre-selected I guess), but I will have the "Size" and "Brand" filters. So, what I am looking for is for a CMS that can allow product attributes (like "Type", "Genre" or "Brand") to be used both as facet categories as well as filters. The closest live example I could find is ASOS, where you can search products by Brand (facet) and have the refined afterwards by Type (filter) or you can search products by Type (facet) and refine them by Brand (filter). So, any idea of an e-commerce CMS that would allow me to do the above (bonus points if it also allows entering descriptions for facets, similar to what ASOS does)? Thanks!
On-Page Optimization | | mihaiaperghis0 -
How can I maintain my website's authroity if I change the domain name?
I have 2 sites. Site A is doing well and growing, but has a low Domain Authority. Site B is older, has a higher authority but I want to retire it as the site's topic is well dated. Can I move all of my content on site A, to site B, change site B's name to Site A's name keep its higher authority and add all of the content and 301 redirect from site A to site B? Whew, Thanks for any thoughts, Jeff Strassman
On-Page Optimization | | biggieshaws0 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340