To Optimize Brand Name or Product Name First on Product Pages for E-Commerce Website?
-
We are using your free month trial for optimization of our E-Commerce website.
In regards to individual product pages such as this one http://www.amgair.com/air-purifiers/iqair-healthpro-plus-air-purifier/, would it be more effective to have the page title start with the brand name and then the product (as we have it now) or forgo the brand name and start with just the product.
IE: IQAir Healthpro Plus Air Purifier or HealthPro Plus Air Purifier by IQAir.
These are commodity type products and are price restricted so all competitive websites advertise at the same pricing and it would be helpful not only to have a keyword phrase that is searched for a lot but also one that is easy to rank for.
Please give me a recommendation when possible.
-
I would say that if the brand name is well known, it would go first, if not, I think the product.
-
This one can have a variety of responses depending on the shopping pattern of the customer. For example I've dealt with similar products in the past (e.g. MAP, commodified) and it would depend on a couple of factors. First of which is to determine, which is better known? The product, or the brand? Which is searched for more?
A quick Google Fight indicates (sorry I know it's old but I love this site):
http://www.googlefight.com/index.php?lang=en_GB&word1=IQAir&word2=%22HealthPro+Plus%22
That there are far more documents with IQAir in them as opposed to 'HealthPro Plus' (this is by no means scientific; I didn't use 'HealthPro' by itself because there's some noise from other products). If you use the Keyword Difficulty Tool you'll see that IQAir has a keyword difficulty rating of 50%, HealthPro 40%, and HealthPro Plus 38%. So this tells us a few things:
1. The competition may be more likely to be targeting the brand since its competition is higher
2. The product specific keywords are 'easier'
Take a grain of salt with these difficulties obviously; if SEOMoz could pinpoint exactly what was easiest and what was hardest they'd be making a lot more money than they are now!
The other thing to examine is how do your customers shop. Are they informed usually, and know they want an IQAir HealthPro Plus air purifier? Or do they start by looking for 'air purifier' or 'allergen reducing air purifier', etc. If the brand has a very strong position then you can safely assume that it's the more relevant keyword to be targeting; if it isn't (e.g. dozens of other people offer the same product) then the general product keyword is. So basically it would go:
1. Brand strongest: (Brandname) (Product Title) (Product Type)
2. Product strongest: (Product Title) (Brand Name) (Product Type)
3. Product Type strongest: (Product Type) (Brand Name) (Product Title)
Obviously the second and third criteria might shift based on their strength/shopping patterns too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Canonical in Shop Areas of an E-commerce Site. When and Where?
Hi Guys. A quick one about duplicate content... So we have a lot of pages that are very similar on our site, but are actually different products. e.g) Our Fortnight view refills and our week to view refills. Our MOZ report defines this as duplicate content. Question: Would a canonical tag be the way to go to 'remove' this duplicate content? And if so, which page should it point back to? Just picking one of the products? Or the higher level Landing page? Many thanks in advance... Isaac.
On-Page Optimization | | isaac6630 -
Insurance agency - Videos for product pages
I use a company that provides me with insurance related videos. However - these video's can not be shared on You Tube, for whatever reason. My question is; if I add these video's to my product pages on my website will it hurt me in any way? OR do I need to add the text underneath the video? Or do something else to optimize them? I don't want to hurt my pages in any way - but the videos are informative and good quality. Thoughts? and thanks 🙂
On-Page Optimization | | MissThumann0 -
Is there a way to keep your brand name in the title tag even if your title is cut off?
Hi, I've been thinking of placing our brand name in the front of our title tag for brand recognition purposes. While doing research I came across a few sites that seem to have their brand name on every title tag, regardless of whether of not their title tag was too long and getting cut off by Google. Ex: Personalized Cutting Broads & Humidors...-Etsy The title tag for the example above was for a store in Etsy that sells personalized cutting broads, which was what i searched for. Normally a title tag that is too long gets cut off by Google and your brand name no longer shows if you've positioned it at the end of your title tag. Is there a way to get your brand name to show up at the end of every title tag even if your title is long and gets cut off by Google? Obviously, I could just place the brand name at the front of my title tag, but if I wanted something like my example above is that possible? Thanks You
On-Page Optimization | | znotes0 -
Opinions please on Duplicate page titles & too many on-page links warnings.-
Hello folks, I'm a total SEO newbe but totally enjoying
On-Page Optimization | | CSC
using SEOmoz to learn more. We have ecommerce sites and the 1st crawl flags – as appears typical too many on-page links. We display up to 20 products (each with three links!)
and I’m trying to push to have fewer but meeting resistance from colleagues.
We have links duplicated all over the site believing it eases navigation. My question is just how critical is the number of products displayed
and the resulting volume of links to SEO results? Also we currently have collections of products displayed
across several pages which of course have the same page title and this is flagged
as a duplication error. I wonder if product auto-scrolling help as this means only a certain number of products are displayed at one time on one page thus reducing links and the need for duplicate page titles? My superiors are resisting change (perhaps nervous of spoiling
what already works) and I need to know where to direct my persuasive powers! Many thanks in anticipation, Spence0 -
How much copy should there be on an e-commerce category page?
I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?
On-Page Optimization | | CMC-SD0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Switching URL from keyword heaven to actual brand name?
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.) Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.) The client has this domain name for a long time. The domain name itself is a top keyword for their product. We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com. However, we are concerned about the SEO hit the site is going to take. What recommendations can you make in this situation?
On-Page Optimization | | grayloon0