How can I use my unique content to my advantage?
-
Hi,
I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain)
This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months)
Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing?
Thanks
-
Maybe it's time for some old fashioned shmoozing? Make some contacts with people that might blog about your articles, or refer to them, or simply tweet about them?
The ablemag twitter account is very dry, so maybe inject some personality into it and build some helpful relationships?
I also think it might be interesting to widen your net somewhat, so your target market is people seeking disability news, that's fine, but there are other people who may well blog about some of the things you write even if they aren't your demographic.
It's an odd subject but people interested in body modification or transhumanism may well be interested in some of the things you write. Both of the following articles would serve as a starting point for some linkbait for that demographic:
http://ablemagazine.co.uk/pistorius-eyes-2012-with-new-pb/
PS I PM'd you a few ideas, let me know if you didn't get it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a good tool for finding Duplicate Content?
Hi! Are there any recommendation voor Duplicate Content finder tools? Is it offered on MOZ (not the one that belongs to 'seo issues') or a different site?
Content Development | | Marketing-SurpriseFactory1 -
Duplicate Content for Non-SEO Purposes
Duplicate Content for Non-SEO Purposes There are a few layers to this question, but at the most basic level the question is... -Will having the same article (in the form of archived e-newsletter issues) on multiple different websites' newsletter archives HURT those sites? I'm fairly sure it won't HELP any of them in terms of SEO, but will having these back issues of their e-newsletters archived on their websites get them penalized? For the purpose of this question, these are not clients we are doing SEO for, just hosting and their e-newsletters. So it's fine if the archives provide no SEO benefit, we just don't want to leave them up if they will become LIABILITIES for the websites. -If having the same article in archived issues of e-newsletters on multiple different websites WOULD be harmful, would moving these archives to a sub-domain change anything or would it be best to simply take the archives down altogether? -Alternately, would spinning these articles make any difference in whether or not these sites get penalized? -Lastly, would spinning make the articles usable for archived e-newsletters for clients that ARE signed on for SEO services? I have a hunch about this, but I'd love to hear your expert opinions. Thanks!
Content Development | | BrianAlpert780 -
Community Discussion - How do you create and distribute content?
Hi there, Moz Community! It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. 🙂 With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said: "Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers." What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?
Content Development | | MattRoney5 -
Duplicate Content From Huffington Post Blog
A client who writes blog posts for Huffington Post also wants an identical version of the blog posted to his personal site. Do you think there could be a problem of being punished for duplicate content? Would a better SEO practice be to have the client do an on-site blog just linking to the Huffington Post blog and providing information about it?
Content Development | | EmarketedTeam0 -
Google + Content Strategies
Hello, We are currently promoting a website and are considering promoting content via google + We have technical issues that prevent us from promoting content via the company blog. Our question is how beneficial is it to write original articles and post them directly on a company google + page. Is it good to post articles on google + and write original content directly to the google + page? is a technical option to integrate the goole+ content to the website? Do you have any advice as far as the length of original google + articles or any other practical advice? Thanks! Guy
Content Development | | ciznerguy0 -
What is the best practice for using the same content on two pages?
I have two websites in a very similar niche(s)...I have good unique content article that I would like to use on both sites because it adds value to the visitor experience.. Example: Science of Colors would be very useful for my seattle house painting paint colors page. I want to have content so they do not need to leave the site to navigate to second site. Would the identical content trigger a penalty or would it be crawled, ignored, and not indexed. Does having a rel=authorship on one site trump the site..Or is it a pile of BAD.
Content Development | | johnshearer0 -
How to best take advantage of content being used on another site?
We've never syndicated content or done "article marketing". Another site contacted us and requested to use the content on several of our webpages. The other site is a fairly prestigious nonprofit in our industry. We don't mind them using our content, but we want to get the most benefit out of it. There are two ways the occur to me: Have them create pages with the exact same text as on our pages, but put in the header of those pages Just have them create pages with the text from our pages with embedded links back to our other pages. Each page they create will say "Content courtesy of XXX" Does anyone have opinions on which way is best, or another approach?
Content Development | | DanCrean0 -
WHAT IF YOU ARE NOT IN THE BUSINESS OF PRODUCING CONTENT
A lot of SEO is focusing on content these days and having unique blogs and articles. I understand how this would be great for a search engine, but doesn't that leave out businesses that are not there to make content but only want to advertise their services?
Content Development | | musillawfirm0