How to find keywords specific to local area
-
Hey everyone, new to this game, but been working hard to learn, have a website for an independant insurance broker in Northern Ireland, I have been using adwords and insights to try find good keywords to build his site around. But really struggling to find any keywords which people in Northern ireland are searching for, that are not in high competition.
Anyone give me a pointer how i could better identify the keywords i seek
-
Hi Stephen,
Thanks for using Q&A for your very good question. The trouble is that unless your business is in a true metropolitan location (think Los Angeles) keyword research tools are unlikely to show you helpful geographic terms. This has been a problem with Local SEO since day 1.Most of my colleagues in Local agree that you should follow a process something like this:
-Use tools like the G Adwords Keyword Tool and Insights to identify your basic service/product keywords.
-
Make a list
-
Take out your plurals and odd spellings
-
This will get you down to your core list...in your case, things like Health Insurance, Automobile Insurance, Automobile Insurance Company, Accident Insurance firm or what have you.
-
Now go in and add your geographic terms (city names, regional names, county names, neighborhood names, postal codes, etc.) to your core terms.
-
Now add back in plurals (companies vs. company etc.)
-
Now you have a very big list because you've got Automobile Insurance Company Belfast, Personal Liability Insurance Belfast, Automobile Insurance Newcastle, Personal Liability Insurance Newcastle, etc.
This is basically how it's done, and it tends to work quite well. Good luck!
Miriam
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Publish an article for blog before the Keyword research
Hi, my first time in the community. my web site is pretty new and I'm focusing now on the Onsite SEO. I am using an outsourcing company that writing me content, and I want to start my blog and publish it. but, I didn't finish yet my Keyword research, is it useless from google perspective to publish it without any keywords? it can hurt my site if ill publish it without any keywords inside of the article? or it still can be good for my site ranking/power? thanks !!!
Keyword Research | | TalPard10 -
Keywords
i have found proper keywords for my site. The site is www.anavasis.gr what is the proper way to have them in my site? Make articles in my site and link them from the homepage like: www.anavasis.gr/keyword-article and put all those links in the footer of my homepage? Which is the best way? thanks in advance
Keyword Research | | anavasis0 -
What is the best keyword tool for 2013?
Since the change in Google's keyword tool I have found it frustrating to use in finding new keywords. Which keyword tool would you recommend? Many thanks.
Keyword Research | | WSIDW0 -
Different or Same Keywords for Second Site
Hello, We're flushing out a second site for a client that's a second site in the same niche. How do I know when to use the same keywords for both sites and when to use entirely different keywords. One site is fairly strong, and the other will be less strong, though we're going to strengthen it quickly.
Keyword Research | | BobGW0 -
What Keyword reasearch tools are you using?
I'm finding the Google tool to be inadequate for our needs. Does anyone have any suggestions of a better tool out there.
Keyword Research | | Xcellimark0 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0 -
Two for the price of one: Can I rank for multiple keywords when only targeting one keyword?
If I'm optimizing for a specific keyword, is it accurate to assume that by ranking for that specific keyword that I will also be able to rank for similar or root keywords merely by ranking for the original keyword? For example, if I'm targeting 'free online bucket list' is it safe to assume that I will also be able to inadvertently rank for 'online bucket list' or 'free bucket list'? Can I assure clients of this? Or if I'm targeting 'Colorado grocery store' should I also naturally rank for 'grocery store Colorado' and not need to make both of these my targeted keywords?
Keyword Research | | derrickkuhn0