Any ideas?
-
I've been working on http://www.gear-zone.co.uk/ for a while, and we moved on to a SEO-friendly platform in November last year. Rankings have stabilised after dropping heavily on the old platform, but they haven't improved inline with the amount of link building we've done.
Does anybody have any ideas for tricks that we could have missed? Any advice would be much apptreciated.
-
Thanks Edward. Regarding the page speed stuff, Google rate the page speed of the GZ site at 91/100 – with the javascript being the only place where points are being deducated. The only problem is, the JS relates to the trustpilot widget, and social links at the bottom of the page – neither of which work when they are deferred.
I'm looking into the content now!
-
Thanks! Is the H1/logo a real issue? I was under the impression it was OK. I'll check out the duplicate content too.
-
Yep, it's live now.
-
And more duplicate content..
"Walking boots are possibly the most essential and personal piece of outdoor kit you can buy, but once you've found that perfect pair you'll want to keep them in tip-top shape."
http://www.gear-zone.co.uk/blog/january-2011/how-to-clean-and-reproof-walking-boots
http://www.gear-zone.co.uk/gear-guides/cleaning-and-reproofing-walking-boots
-
Maybe the mistake of putting the logo in the H1 is done by the software (it does happen). otherwise i agree
-
There are quite a few things on page that could be improved: http://gtmetrix.com/reports/www.gear-zone.co.uk/oTasIFqU
You make the classic seo mistake by putting your logo inside an H1:
Gear-Zone
As already pointed out, some of the coding is a bit messy
There are also potential duplicate content issues: eg /outdoor-footwear
The content in the section "How to Clean and Reproof Walking Boots and Outdoor Footwear" is displayed on the category page and also by clicking through to the gear guide page.
I would re-write the content on the category pages so it is more unique.
-
Neooptic,
what software package do you use? You call it SEO Friendly but when i look at the source code of your page it is not. A lot of Javascript code in the page, a lot of hidden form field etc.
This could be the problem.
And indeed, sitemap in Google Webmaster Tools, resubmit you website might also work, or keep on linkbuilding as it should do the trick eventually.
kind regards
-
Ok, next question will be
Did you submit a new sitemap to Google Webmaster Tools?
-
Thanks for your reply. Yes, we took care of all the redirects, 301ing to all relevant pages where possible. All others were sent to the homepage.
-
Hi Neooptic,
After moving to the new platform, did you ensure to redirect from the old URL system to the new one?
That can cause a massive drop and it is usually forgotten by many.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get more keyword ideas
I am trying to get more keyword ideas for one of my project. For example the seed keyword is computer virus and the results which i get is keywords related to the phrase computer virus such as virus in computer , virus threats but actually i am trying to get search details on actual threat names or types of viruses and i expect output such as malware, trojan etc.. ( Currently using ad words keyword planner to fetch keyword data ) Is there any way to achieve this ? Even if i use "types of computer viruses" as seed keyword i am not getting the types of viruses people searching for instead i get keywords ideas such as computer viruses, computer threats etc... ? Can somebody suggest a solution ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Penguin update... is this a good idea?
I have one site that got hit by the latest google updates. Penguin and EMD. The site was making me nice income but now with the traffic drop its not. I was going to 301 to a new domain but was reading that if it works to bring it back in the serps it would only last 3-4 weeks... then i though just get a domain and add the content over time and get rid of the old domain. + take care and build better links. I bought website that already ranks and been around since about 2003 online. Not hit by the updates and has few goood links. Would it be a better idea to move content to this site and make it grow? Not sure what to do..
Intermediate & Advanced SEO | | samerk0 -
Any ideas for easy code to get rankings live?
I'm interested in gathering some further data for my site. What I would like to do is as well as collecting the search Keyword for users coming to my site, I would also like to gather the search engine position for that keyword LIVE - IE what is the current position of that keyword in the SE at the time the user put in their search. This data will be really useful when digging down on my analysis. Does anyone have any simple ideas of how you would go about implimenting this? Many thanks
Intermediate & Advanced SEO | | James770 -
Major Website Migration Recovery Ideas?
Since starting our business back in 2006 we've gone through alot of branding, and as a result URL and architectual migrations. This has always something that has been driven by usability, brand awareness and technical efficiency reasons, while knowing that there would be SEO hits to take from it....but ultimately hoping to have a much stronger foundation from an SEO perspective in the long run. Having just gone through our most recent (and hopefully final) migration, we are now about 15% down on traffic (although more like 35% - 40% in real terms when seasonality is stripped out). Below is a timeline to our structural history: 2007 - 2009 = We operated as a network of inidividual websites which started as 1, www.marbellainfo.com, but grew to 40, with the likes of www.thealgarveinfo.com, www.mymallorcainfo.com, www.mytenerifeinfo.com, www.mymaltainfo.com etc.. 2009 - 2010 = We decided to consolitdate everything onto 1 single domain, using a sub-domain structure. We used the domain www.mydestinationinfo.com and the subdomains http://marbella.mydestinationinfo.com, http://algarve.mydestinationinfo.com etc.. All old pages were 301 redirected to like for like pages on the new subdomains. We took a 70% drop in traffic and SERPS disappeared for over 6 months. After 9 months we had recovered back to traffic levels and similar rankings to what we had pre-migration. Using this new URL structure, we expanded to 100 destinations and therefore 100 sub-domains. 2011 = In April 2011, having not learnt our lesson from before :(, we undwent another migration. We had secured the domain name www.mydestination.com and had developed a whole new logo and branding. With 100 sub-domains we underwent a migration to the new URL and used a sub-directory folder. So this time www.myalgarveinfo.com had gone to <a></a>http://algarve.mydestinationinfo.com and was now www.mydestination.com/algarve. No content or designs were changed, and again we 301 re-directed pages to like for like pages and with this we even made efforts to ask those linking to us to update their links to use our new URL's. The problem: The situation we fine ourselves in now is no where near as bad as what happend with our migration in 2009/2010, however, we are still down on traffic and SERPS and it's now been 3 months since the migration. One thing we had identified was that our re-directs where going through a chain of re-directs, rather than pointing straight to the final urls (something which has just been rectified). I fear that our constant changing of URL's has meant we have lost out in terms of the passing over of link juice from all the old URL's and loss of trust with Google for changing so much. Throughout this period we have grown the content on our site by almost 2x - 3x each year and now have around 100,000 quality pages of unique content (which is produced by locals on the ground in each destination). I'm hoping that someone in the SEOmoz Community might have some ideas on things we may have slipped up on, or ways in which we can try and recover a little faster and actually get some growth, as opposed to working hard and waiting a while just for another recovery. Thanks Neil
Intermediate & Advanced SEO | | Neil-MyDestination0 -
Ideas on Best way to move microsite content but preserve the microsite.
I have an exact keyword match domain- It has decent moz rank, original content pertaining to custom made furniture and has specific furniture products for sale. I want to move the specific products for sale to my main site but keep the general content on the microsite. It's a little different than redirecting All the Pages, isn't it? Any ideas on best steps to take? Or mistakes to avoid? Thank You Handcrafter
Intermediate & Advanced SEO | | stephenfishman0 -
Any ideas for capturing keywords that your client rejects because they aren't politically correct?
Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?
Intermediate & Advanced SEO | | Jeremy_FP1 -
I have a great idea for a contest that will generate links...but how do I promote it when I have little traffic?
I'm working on a new real estate site and I've got some great ideas to generate links. One of these ideas is a pretty neat contest. (I'd tell you what it is, but really...this is one of those ideas where people will go, 'Man! I wish I thought of that', so I want to do it first before anyone else steals my idea. 🙂 ) The contest involves readers submitting photos and other readers voting on them. I anticipate it will generate some good press both locally and internationally if I can get enough submissions. But, the question is, how do I get contest submissions when I don't have good traffic yet? Once I've got some good submissions, I'll contact some media, spread it amongst my personal fb friends, etc. Any ideas are welcomed!
Intermediate & Advanced SEO | | MarieHaynes1