Value of a link from very large profile site

[Impact-201555]

Hello

We have an opportunity to get a link from a very large traffic site.  It comes with a price tag, and Im wondering if it is worth it.  Is it ok to mention the page and cost?

It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value.

I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this.

Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords?

Thanks for your advise.

Sam

[StalkerB]

A link with "KWA KWB" pointing to a page trying to rank for KWA is not going to be as strong as if it was just a link with 'KWA' as "KWA KWB" is effectively saying the page is about 'KWA+KWB' (if you appreciate the difference).

If KWA was 'monitors' and KWB was 'keyboards' then a link with "KWA KWB" would be a signal that the page was about "monitor keyboards", not either monitors or keyboards.

So if the page was trying to rank for both KWA and KWB you would almost certainly have to build links with just 'KWA' or 'KWB' anchor text in order to attain high rankings on either.

While you need a more robust selection of anchor text in your general link profile, it would be advisable to use the power of this link with an exact match anchor link for just one of your keywords.

[Impact-201555]

Barry

But wouldnt having more KW help with longer tail and other combinations of the KW's?

Or would having more KW dilute the juice for the primary KW?

I just want to understand this right before giving them the final decision

Thanks for your help

[StalkerB]

Should just have a single keyword anchor text ideally.

[Impact-201555]

H iBarry

Thanks for your help. So Ive decided to go ahead with it. I have the following questions though. What would be the best way to do this link as far as anchor text? I will have the link come to the home page.

Main KW is Keyword A

Secondary Keyword is Keyword B and Keyword C

Actually all combinations such as KWB KWA and KWC KWA and KWB KWC KWA are all desired phrases to rank for

For the anchor text of the link, which would be ideal? Would one with more secondary KW, hurt or dilute the effect for the main KWA?

1. KWA
2. Compnay Name KWA
3. Compnay name KWA KWB
4. Company name KWA KWB KWC

Should we put as many KW as is allowed, and sounds reasonable?

Thanks

Sam

[Getz.pro]

Linkscape will show Passing which is the juice that the site is passing. You can sort many different ways. I really hope this comes to the Campaigns!

Run a basic report, then a detailed report, then click on the tab for Links to Domains. Then you can sort out no-follows, links from the same subdomain, etc.

Play around a bit, then run a report on your competitor and see what links are passing good juice, including this site in question.

[StalkerB]

Yup, not the end of the world being further down, but the higher the better. A page of that rank though will get all links crawled, I should think.

[Impact-201555]

Barry, I always clicked reply under the last response. Its acting goofy. Sometimes it opened the compose box under a much higher message in the thread. I tried refreshing, and still no. This time it worked though Sorry for the trouble

Why? does being higher up on the list of links make a difference in the value of the link?

[StalkerB]

I like how you always reply to the wrong message

Eh, well, it's kind of up to you and what your internal link structure looks like. If your homepage is already top for the words you want it to be then pointing it to a subpage that isn't ranking may be an idea, if not, point it to the home page.

Depends what you're allowed anchor text wise as well I suppose.

And here's a thought, since the links are listed alphabetically, if you have any keywords with starting with 'A' I might go for that

[Impact-201555]

Thanks Barry - should have known that

There are a few pages on our site that are not ranking well for their target KW.

A link of this value (we'll probably never have one more valuable), do you think it would be good to point it to a deep page we want to rank for, or to the home page? Will the passing of link juice be better one way or another ie if inot the deep page will it flow to all other pages. (the pages are all well interlinked in the navigation) but the home page has the highest PR

[StalkerB]

Hover?

As in hover over the link to see where it points (pops up in the bottom left)

Alternatively if you want a list of them, bang the page into - http://www.yellowpipe.com/yis/tools/lynx/lynxview.cgi - and it'll give you a list of links at the bottom. You'll need to pull out the navigation links and stuff though.

[Impact-201555]

Barry, great info . Thanks. By the way, is there a tool you can recommend, or a browser plug in, that would display the URls that each anchor texted link points to, so you can easily see if its to a deep page or homespage, and to what url? I use chrome, if you know of anything. Thanks

[StalkerB]

Well if there were less links it would probably even make a PR 5 or 6, but yeah.

Also it's actually 3 or 4 pages, but each are indexed individually and have their own PR (between 5 and 7) just because of the way the site structure is (duplicate content!), but still, yes, it would appear to be valuable.

Whether or not it's worth it to you, is another question

[Impact-201555]

Thanks Barry that helps alot. I might test some more myself that way. Looks pretty valuable then? Where one link pointing in can make it a PR4?

[StalkerB]

I just put a few of the URLs that were already on the page(s) into linkscape and saw what came back, then did a full report once I found one that was pretty much ONLY using that link to rank.

The link I picked was a deep link (not homepage) and only had this link going to it (according to linkscape), checking out the site the domain wasn't hugely powerful with only a dozen unique domains pointing in (none as impressive), but the page linked to had PR 4.

So, while it's a bit of supposition, I would imagine that the link is accounting for most of the 'juice' passing to the page (and indeed the site).

[Impact-201555]

@Barry

Thanks. Could you explain what you mean in a little more detail? How did you judge that?

Thanks

Sam

[Impact-201555]

Richard

Thanks. I am unable to do that actually, its not a situation where I can test. In general how would that work? How could I measure how much link juice is passed?

Also, when you use linkscape to see backlinks, are the links listed in order or perceived passed linkjuice? Why do some backlinks show and some not show?

Thanks

[Impact-201555]

Richard

Thanks. I am unable to do that actually, its not a situation where I can test. In general how would that work? How could I measure how much link juice is passed?

Also, when you use linkscape to see backlinks, are the links listed in order or perceived passed linkjuice? Why do some backlinks show and some not show?

Thanks

[StalkerB]

Thought I'd have a look, there's one site with just a link from that page (and the 4 variations of it, PR 5-7) and it has a PR4 itself, so it's almost definitely passing juice along.

[saibose]

Sam,

A few questions before I answer your question.

How many other websites would be listed on that page?

Do they openly offer such deals of buying links?

Will you be getting a HTML textlink with nofollow?

Is the page hosting your link followed and indexed?

[Getz.pro]

I would place one of those other link into linkscape (http://www.seomoz.org/linkscape) and test to see how much juice is being passed to that site from this big site.

The page could be ranking very well, but if there are a number of other links on the page, the juice might get so diluted that the price might not be worth it.

Test it and post the results.

[StalkerB]

You've given everything away! I know where the poison is!

Well it is a big PR 7 link, though there are already a lot of links on the page. I think it would grant a level of authority you couldn't otherwise buy but, I've never thought about it really. I think I might depending on what the 'cost' was.