Main Page title change.
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Hi,
For some reason every week or two I am changing the title tag of my main page. Each change takes place because I find new version better than the old one.
Does this have any impact on my SEO results (I'm keeping the main keywords each time) ?
If it has an impact is it positive or negative ? And should I stick to one title and not change it under any circumstances for long periods of time ?
Thanks!
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You can modify the title how often you whant but be carefull that it is relevant to the content of the page and the most important keywords in title are in your content. You can read the begginer guide from seomoz on page optimisation, or google webmaster help
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It should not have negative impact. Search engines just being adjusted and their info are being updated. Of course it is best to have best title.
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Depending on how often google crawls your site you may be amending the title and then amending it again before it even gets a chance to re-crawl the site.
In that case Google may not even know about the short term version. It would probably be worth optimising once, leaving and seeing how much of an SEO impact the changes have made before tryign to change it again. Generally once you have the "right" title you won't need to keep switching it.
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To change the Title every week or two does not affect per se the ranking potential if you maintain your main keyword in it... and better it is in the beginning of the Title (as a standard in the first 4 words).
But surely it has a marketing consequence, as people will never be able to assign a clear "Title/Tagline" to your site, and that should be also the function of the Title.
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I don't think the frequency of <title>tag changes affect your on-page score, but the title you choose definitely will. It's one of the most important on-page signals. The general best practice is to start the title with the keyphrase that the page is optimized for and then may have company brand in there, too. But whatever you do, keep it short and start with the keyphrase that the page is optimized for. Once you've done this you shouldn't have to change it again.</p></title>
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Any change has an impact on seo results sometimes better sometimes bad, it is the content of your site that is good to change often
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