Keyword Repetition in Title Tag
-
I am managing an online pharmacy website which has thousands of pages. I'm creating title tags for the pages that currently have automated tags.
I generally choose a word, find the next best alternative and merge them in the title.
Often this results in repetition of 2-3 words.Examples below:-
Title:- Skincare Treatment, Buy Skincare Products Discounted at Online PharmacyTitle:- Nebulisers, Buy Nebulisers UK Discounted at Online Pharmacy
Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy
Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy
Are these OK or would Google penalize us for it?
-
Yes, you are within the acceptable range, save for maybe these two: **Maybe remove what I **emboldened
Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy
Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy
-
Pulsesol
As to the first question (are they OK)- They are just keywords/phrases essentially. If you believe that is the way to improve your lot with this portion of on site, I guess they are OK. But, they are pretty much spammy titles IMHO.
So, the way to change that is to follow a bit of convention as opposed to seeing what you can get in the 65-70 characters:
Let's say your site is Cool Online Pharmacy then for Cat Skin Care I would have a title tag like this:Discounted Skincare Products for Cats | Cool Online Pharmacy (I do not believe there is a need for the word buy, but will get some disagreement on that I am sure)
Then: For Nebulisers Nebulisers | Discount Nebulisers | Cool Online Pharmacy
I don't think based on title tag alone that you would face a penalty doing these the way you have them. I do think that they look terrible and people will see them as poorly done. By having the brand second after the pipe ( | ) you are branding the site and at the same time insuring your keywords are first.
Best
Edit: You do not need UK in the title tag if site is a ccTLD, if GWMT is set to EN - UK, or if server is in UK. (You need to follow one of these anyway so you do not need UK in title)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Meta tag keywords with the same words in them.
I'm updating some older pages and was wondering about potential penalties from having keywords that start with the same phrase. It's a geographic area so there is the "full name" and the abbreviated name. I'd like to have keywords for both. For example: virginia beach, va beach, virginia beach attraction, virginia beach things to do, va beach attraction, va beach things to do, virginia beach dolphins tour, va beach dolphins tour Is that spammy? I understand they don't have the same weight as they used to but I'd like to optimize for them anyway since I'm redoing some things. Thanks in advance.
On-Page Optimization | | recoil0 -
Page Title versus H1 title
What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?
On-Page Optimization | | amybethmegjo1 -
Does a phone number in the title tag hurt your rankings in SERP?
Hi Mozzers, One of my client is a carpet cleaner and I was wondering if adding a phone number into the title tags would hurt our rankings . I am asking because the client has mentioned it and that we do have some space to add a phone number into the tag. Thanks
On-Page Optimization | | Ideas-Money-Art0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
Mentioning own site and keywords on here?
I have noticed that sometimes posters will talk about a site without mentioning what it is. I assume this is because it one of their clients so there is confidentiality, is there any other reason I should be aware of? its just that as I am new I am usually cautious and am considering posting my own site and mentioning all my keywords to ask for people’s verdict for my on-page SEO. Still working on it, will be ready soon, thought I would ask in advance. Regards,
On-Page Optimization | | Zoolander0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0 -
Using commas in the title tag?
Is there a disadvantage/advantage to using commas to separate words in the title tag. Which will be more effective as a title tag: "keyword1 keyword2 - Brand" OR "keyword1, keyword2 - Brand"?
On-Page Optimization | | Audiohype0