Will Linking To "Offical Sites" Increase My SEO?
-
I own a movie trailer website. (Where you can watch movie trailers)
Will having links on each page that are for "offical website" of each movie, increase my SEO?
-
My rule of thumb is anything visible and on page should be optimised for the users experience. If it's going to help them consolidate the knowledge that they've just got from your site then it is beneficial. It will not help you in climbing the SERPS, as link juice and other metrics does not pass backwards in a link.
-
Actually generally speaking, I believe having outbound links to official sites can help SEO - not in a massive way, but it can help. Think of it like this - search engines evaluate "bad neighborhoods" - bad sites that link to other bad sites - if you have an otherwise good site, but it's caught up in a bad neighborhood, it will be penalized at some point if enough counter-signals don't exist.
So at the very least, (as long as you don't link to crappy sites), linking to official sites helps in a minor way to affirm that you're part of a "good neighborhood". It's the fact that you're offering good value to users as described by David that's at the root cause of this valuation. Just like every other SEO ranking value you get being based on the notion that they're good for user experience.
-
I think it's good. Unless they are linking to you.
-
Thanks, David!
-
To have a link to valuable resource from own website should not be bad idea.
-
Outbound links don't really help in SEO. However, if it adds relevancy to the end-user, it WILL help. Instead of focusing on what you think SEO should be, focus on your end-user. Be RELEVANT.
For your type of website, I would honestly focus your attention on social media and user-engagement/interaction. Having your trailers shared on FB 300 times would GREATLY improve your SEO, traffic, and relevancy more so than any type of link, whether it's inbound or outbound.
Does that make sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Pagination and matching title tags - does it matter when using rel="prev" and "next" attributes?
I'm looking at a site with the rel="prev" and "next" HTML attributes in place, to deal with pagination. However, the pages in each paginated category have identical page titles - is this an issue? Rand gives an example of how he'd vary page titles here, to prevent problems, though I'm not entirely sure whether this advice applies to sites with the rel="prev" and "next" HTML attributes in place: https://moz.com/blog/pagination-best-practices-for-seo-user-experience Any advice would be welcome - many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Google's form for "Small sites that should rank better" | Any experiences or results?
Back in August of 2013 Google created a form that allowed people to submit small websites that "should be ranking better in Google". There is more info about it in this article http://www.seroundtable.com/google-small-site-survey-17295.html Has anybody used it? Any experiences or results you can share? *private message if you do not want to share publicly...
Intermediate & Advanced SEO | | GregB1230 -
Link Building: What Can I Reasonably Expect from SEO Firm
Dear Moz Community: I am considering hiring the SEO firm that conducted a web site audit for my company. The audit was very serious and thorough. Out of 400 domains linking to my site, the audit identified 40% as toxic, 45% as suspicious and only 5% as good quality. The SEO firm believes the poor link profile is very much holding back organic ranking and traffic. I am considering signing a six month contract to have them remove the toxic and suspicious links and also, build new quality links. Basically I have the following questions: -The SEO firm hopes to build 5-10 very high quality incoming links to my site per month. Is this a reasonable number? They claim that quantity is much more important than quality. -In the six month campaign, I will be paying for one month of research by the SEO provider before the link building kicks in earnest. In fact I will only get five months of link building despite paying for six months of service. Is this fair? -Is the removal of toxic links and the development of 25-50 new quality links and enough to improve ranking and traffic over six months? The site currently receives 4,000 visitors from organic search results per month.
Intermediate & Advanced SEO | | Kingalan1
Note that at the moment the site has only about 20 "quality" links. I would hate to exhaust my budget after six months with no tangible improvement! I would very much like to hear of anyone's experience or input regarding reasonable expectations regarding hiring an SEO firm for link building campaigns. Thanks!!!
Alan0 -
HELP! How does one prevent regional pages as being counted as "duplicate content," "duplicate meta descriptions," et cetera...?
The organization I am working with has multiple versions of its website geared towards the different regions. US - http://www.orionhealth.com/ CA - http://www.orionhealth.com/ca/ DE - http://www.orionhealth.com/de/ UK - http://www.orionhealth.com/uk/ AU - http://www.orionhealth.com/au/ NZ - http://www.orionhealth.com/nz/ Some of these sites have very similar pages which are registering as duplicate content, meta descriptions and titles. Two examples are: http://www.orionhealth.com/terms-and-conditions http://www.orionhealth.com/uk/terms-and-conditions Now even though the content is the same, the navigation is different since each region has different product options / services, so a redirect won't work since the navigation on the main US site is different from the navigation for the UK site. A rel=canonical seems like a viable option, but (correct me if I'm wrong) it tells search engines to only index the main page, in this case, it would be the US version, but I still want the UK site to appear to search engines. So what is the proper way of treating similar pages accross different regional directories? Any insight would be GREATLY appreciated! Thank you!
Intermediate & Advanced SEO | | Scratch_MM0 -
Change of URLs: "little by little" VS "all at once"
Hi guys, We're planning to change our URLs structure for our product pages (to make them more SEO friendly) and it's obviously something very sensitive regarding the 301 redirections that we have to take with... I'm having a doubt about Mister Google: if we slowly do that modification (area by area, to minimize the risk of problems in case of bad 301 redirection), would we lose rankings in the search engine? (I'm wondering if they might consider our website is not "coherent" -> not the same product page URLs structure for all the product pages during some time) Thanks for your kind opinion 😉
Intermediate & Advanced SEO | | Kuantokusta0 -
HTML5 one page website on-site SEO
Hey guys, If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/ How should I proceed with the on-site optimization? Should I create new pages on the website? Should I create a blog for the site to increase my reach? Please give me your tips on how to proceed with this kind of website. Thanks.
Intermediate & Advanced SEO | | BruLee0