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Related Questions
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How do we find keyword opportunities - but not just against 3 competitors...
Hello everyone! How can I find out what might be a keyword opportunity against a competitor but make sure it's still a realistic opportunity in SERPS generally?* After all, we are not just competing with 2 or 3 competitors. We are competing against everyone! Perhaps there is a part of the keyword research process that helps? I can't help but think there's a wasted effort to just beat a couple of competitors unless you can rank well generally - especially if it's a competitive sector. (*I'm not in the position of making lots of pages as part of a long-tail keyword/ content strategy so I need to focus on just a few and make them count) Thanks in advance. Mp
Competitive Research | | mark_seomoz10 -
What tools can give reliable competitor traffic data?
Could you give details of reliable tools that can measure and provide competitors' traffic data? Google Adplanner used to provide such information until June of last year, and while it's numbers didn't match Google Analytics data, the numbers were reasonably close. The metrics we are most interested in are visits, page views and unique visitors. We have looked at sites such as Compete -- but feel it is far too inaccurate/ skewed with US data only; also, would prefer to not rely on Alexa traffic stats. Thanks in advance.
Competitive Research | | ontarget-media0 -
Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
Hi There, I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches. my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys! eYtMRr9.png
Competitive Research | | SamRaskin1 -
Competitor research: No data / results displaying on Keyword tools, Aexa
Hi there! I'm trying to research a few competitors using various Keyword tools (SEM Rush, Compete, Keyword Spy -- even Alexa for high level insight). While the bulk of the competitors generate expected results through these tools (a smattering of their top organic and paid search keywords, some traffic estimations through Alexa), ONE of these competitors lists "No results" across all categories and all tools: http://www.bgstar.ca Despite this, we know that they invest heavily in search -- and my SEM Rush toolbar indicates that they have a Google PR of 5 (though I recognize that that should be taken with a grain of salt). So I'm stumped! Has anyone encountered this before? Is there something structural that they might be doing, that's blocking not only Google-based platforms, but Alexa too? Thanks for your help!
Competitive Research | | MACJ0 -
Ecommerce seo - competitors are using spammy links to rank HELP
After setting up SEO Moz and whilst waiting for it to crawl my site i have checked out my competitors who are ranking for the keywords i am going after. It appears from what i can see in OSE that they are ranking with back links from spammy looking sites and lots of exact match anchor text. I have tried to match a few links with what they have currently without getting myself into anything too spammy but i really don't want to follow how they have done it exactly. The niche i am in is pretty boring but the rewards are great but i am finding creating content and distributing it correctly difficult which is why i need some help. My site is roughly 9 months old and the product descriptions are hand written trying to give as much info as possible with a hint of personality so no cookie cutter back of the box descriptions. i have matched a few of the links from competitors which weren't too spammy and as relevant as i could get to my niche, i have also created articles for some article directories - all of which isn't really getting me very far and i am running out of ideas on how to create new content & the types of new content to help me get back links naturally. If any of you friendly guys could offer me some assistance in setting up a basic seo campaign which would help me target my keywords i would be very much in your debt
Competitive Research | | GarethEJones0 -
Keyword difficulty/research question
Wondering if I could get some opinions from the fellow moz users' I have a website which I which to rank for the term 'evening dress'.As you can imagine it is a pretty difficult term with a score of 62% (the term gets 301,000 broad matches and 27,000 exact matches a month). As much as I would like to target this term I feel that my domain is not strong enough (DA 39) to match the competition. Therefore, would a better strategy be to target long tail keywords which also contain the primary keyword, ie black evening dress evening dress hire cheap evening dress buy evening dress online please note that these were just examples, I haven't researched a comprehensive long tail list. Would targeting these long tail keywords mean that a) I should be able to rank for them faster and thus receive more traffic, sooner, and b) build up links to the page which I ultimately want to rank for evening dresses with numerous backlinks containing the keyword evening dress. The trade off with doing this is that I would need to seo one page for all the long tail keywords to gain the maximum benefit for the 'money' keyword. Does this sound like a sensible approach to both ranking for big money term and also getting traffic sooner rather than later? Thanks Carl
Competitive Research | | Grumpy_Carl0 -
Better tactics for keyword research
I am paying for monthly Adwords Google. I am planning to build out and optimize my website content with the findings from the Adwords campaign. What is frustrating me is the Google list of keywords recommended. Is there a better tool for determining excellent, "long-tail" keywords specific to my industry, products and services? -Feeling Left Out
Competitive Research | | natearistotle0 -
Keyword Trouble
Having the worse time trying to figure out what keywords to use on my website. Run a E commerce site and we sell HID lighting and aftermarket Lighting or High Intensity discharge lighting. Now when thinking about why people would come to our site...the obvious reason would be to buy HID kits. BUT here is the problem, Every keyword that i throw into the seoMoz keyword difficulty tool or any other tool whether its Google or whatever comes back as super high competition for that word. Now i find low comp words but they don't really relate to my site and could kill my bounce rate percentage. Not sure what i could do or if anyone has any tips that can point me in the right directions. It sounds like i am going to have to muscle my way through this one. Any help please guys.
Competitive Research | | Horrific_ending0