Should each domain have it's own social media ?
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Hi, were in the process of creating multiple domains and sites for each country we plan to operate in, should each site site have it's own set of Facebook, twitter you tube accounts etc? I realise this will create more work in administrating each site and corresponding set of social media accounts, but does it have benefits ? As we'll need to do it anyway in different languages, does separating the English languages accounts make any difference carry any benefits?
Thanks,
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I have a multi-lingual site with one social account for all 4 languages:English, Spanish, Italian, German. All one Facebook Page.
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Depends what type of products you have to be honest,
I see a lot of brands running local social media channels for the local market, you can manage every thing in software such as Hootsuite.
For example you have TV Brand (Australia) Facebook page and you have TV Brand (UK) facebook pages, you can then also have the global page.
Sure enough with geo specific messaging you can also get away with having one global page but things can get messy if you deal with a huge brand.
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