Keyword referrals in GA

[Confetti_Wedding]

Hi chaps,

Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links.

To explain a little further, this is the scenario I think is happening:

• User searches using "Brand term".
• They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain)
• In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword.

Does this sound right? We have a custom GA script set up to track multiple subdomains.

[Horizon]

Hi Brendan,

Your assumption is correct. The entrant's keyword for a page within drilldown doesn't necessary mean they came direct to that page. It just means that they ended up there during some part of their journey.

I'm not aware of any easy way of getting keyword data for direct-to-page entrances, but someone else on here might know... I'm sure there must be a way some how.

Hope that helps!

Matt