How to clean up a SERP?
-
I have a new customer and he wants me to clear up the SERP for his branded keyword, the SERP currently has his site and two other sites related to him under his result... Under that is bad reviews and old reports. My client does own the top spot (#1) for his branded name.
My client has a:
linkedin
facebook
twitter
myspace
I was thinking to push all these to the first page, this will clear up some of those bad reviews.
What are your thoughts?
Have any of you ever had this type of case?
I need to get 6 different sites to all rank for the same exact key term, however I have the top spot to link from...
-
I agree with what they've said above, but one piece that's been missed is Google+. Be sure to get a Google+ brand page set up and link it to the website and other social sites. When you do a search these days, not only do they show Google+ pages in the normal SERPs but they also show a callout on the right sometimes. Having a Google+ strategy is a necessity these days: http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
-
You're thinking about it the right way at least. Many clients come to me with "get rid of that bad listing right now!!!" and I have to respond with "I'm sorry but if I controlled the internet I wouldn't be working for you" and then they storm out and it's generally a bad scene.
All those things you mentioned are good tactics to push something down the SERP. Some others off the top of my head:
- Press Releases
- Guest Blog/Friend Blogs about the company
- Bizarrely, YouTube works sometimes if the account is co-branded
- Registering for services like Manta, TechVibes, citdirectory, macrae's, other industry directories
- Legitimate forum postings made in the company's name
There's others, but I think you get the idea.
-
This sounds like a case for reputation management.Where are the reviews?Yelp Google PlacesIf the bad reviews are on yelp then I would talk to your client about getting more good reviews.Have him talk to his clients and get those good Yelp reviews flowing.If they are on a site like rippoff report, then bumping that site down will help.If he has lots of places that have complaints then a hard look at WHY people are giving him bad reviews...I know of an online zine that was just a horrid spammer & guess what, those complaints stayed at the top as well as all the forum posts about his spammy ways & insulting emails ....Your client needs to know what sites covert traffic and clients.If he actually GETS clients & income from twitter then yes get that twitter acoutn to the top.If not, then having low ROI sites cluttering the top serps won't help much.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If Fetch As Google can render website, it should be appear on SERP ?
Hello everyone and thank you in advance for helping me. I have a Reactjs application which has been made by Create-React-App that is zero configuration. Also I connect it using Axios to the API using Codeigniter(PHP). Before using Reactjs, this website was at the top Google's SERPs for specific keywords. After Using Reactjs and some changes in URLs with no redirection in htaccess or something else, I lost my search engine visibility! I guess it should be caused by Google penalties! I tried using "react-snap", "react-snapshot" and so forth for prerendering but there are so many problem with them. Also I tried using Prerender.io and unfortunately my host provider didn't help me to config the shared host! Finally I found a great article that my website eventually display in Rendering box of Fetch As Google. But still in Fetching box, the dynamic content didn't display. But I can see my entire website in both "This is how Googlebot saw the page" and "This is how a visitor to your website would have seen the page" for all pages without any problem. If Fetch As Google can render the entire of the website, is it possible to index my pages after a while and it would be appear on Google's SERP? mokaab_serp.png
Intermediate & Advanced SEO | | hamoz10 -
Volatile SERPS?
I have a new client whose rank is jumping around a lot. I took over the account 7 weeks ago, but they'd been doing SEO with a decent provider. They switched to me because they thought he wasn't working very hard and he's not very nice. I just took them on in December and they started out at #18. On Dec 24 they were at 9, Jan 1 at 12, Jan 2 at 14, Jan 3 at 24, Jan 12 at 19, Jan 15 at 28, Jan 16 at 25, Jan 19 at 28 and today at 24. Some of the really bad black hattish providers have bounced up to the top. Any idea what's going on?
Intermediate & Advanced SEO | | julie-getonthemap0 -
No matter what the keyword, only the homepage shows in the SERP
Hi, wondered if someone could help. My clients website shows up well for terms but its always the homepage rather than the targeted landing page. For example, if you search for "teeth whitening anglesey" they appear http://goo.gl/ohJdua however, its the homepage rather than the tooth whitening page http://goo.gl/uVI8gK Thanks Ade
Intermediate & Advanced SEO | | popcreativeltd0 -
Why is my m-dot site outranking my main site in SERPs?
My client has a WP site and a Duda mobile site that we inherited. For some reason their m-dot site is ranking on P1 of Google for their top KWs instead of the main site which is much more robust. The main site might rank beyond page 5 when the generic home page for their m-dot site appears on P1. Does anyone have any idea why this might be happening?
Intermediate & Advanced SEO | | Etna0 -
Fresh content has had a negative affect on my SERPs
Hi there, I was ranking pretty well for highly competitive keywords without actually doing any link building please see graph attached, so I thought I have an opportunity here in getting to page 1 for these keywords, the plan was to write fresh & original content for these pages, because hey Google loves fresh content, right? Well it seems NOT, after one week of these pages been re-written (21st Feb 2012), all of these pages dropped all together, please note: all the pages were under the same directory: /health/flu/keyword-1 /health/flu/keyword-2 and so on... I have compared both pages as I have back ups of the old content On Average there are more words on each of the new pages compared to previous pages Lower bounce rate by at least 30% (Via Adwords) More time on site by at least 2 minutes (Via Adwords) More page visits (Via Adwords) Lower keyword density, on average 4% (new pages) compared to 9% (old content) across all pages So since the end of February, these pages are still not ranked for these keywords, the funny thing is, these keyword are on page 1 of Bing. Another NOTE: We launched an irish version of the website, using the exact same content, I have done all the checks via webmaster tools making sure it's pointing to Ireland, I have also got hreflang tags on both website (just in case) If anyone can help with this that would be very much appreciated. Thanks ZCJDa
Intermediate & Advanced SEO | | Paul780 -
Best way to clean up a nasty backlink profile?
A new client of mine sadly has a TON of terrible links (3800 links from 1500 domains) which are pointing to landing pages that have been created specifically for manipulating engines. Besides contacting these sites and asking to have the links removed the only solution I can think of it to delete these pages and let them 404. Obviously I am not thrilled about that but I'm not sure what else to do. Does anyone have any other ideas for how to clean up this backlink profile? Thanks
Intermediate & Advanced SEO | | LukeMontgomery0 -
Wrong Page Indexing in SERPS - Suggestions?
Hey Moz'ers! I have a quick question. Our company (Savvy Panda) is working on ranking for the keyword: "Milwaukee SEO". On our website, we have a page for "Milwaukee SEO" in our services section that's optimized for the keyword and we've been doing link building to this. However, when you search for "Milwaukee SEO" a different page is being displayed in the SERP's. The page that's showing up in the SERP's is a category view of our blog of articles with the tag "Milwaukee SEO". **Is there a way to alert google that the page showing up in the SERP's is not the most relevant and request a new URL to be indexed for that spot? ** I saw a webinar awhile back that showed something like that using google webmaster sitelinks denote tool. I would hate to denote that URL and then loose any kind of indexing for the keyword.
Intermediate & Advanced SEO | | SavvyPanda
Ideas, suggestions?0 -
How can I specify which image to show in SERPs from my Rich Snippet?
When I test my web page (which has Schema.org based content embedded within it) using the Google Rich Snippets Testing Tool, it displays the last image I have defined. I want it to show the first (primary) image. Is there a way I can specify which image to use, or should I only be specifying one image? Thanks.
Intermediate & Advanced SEO | | Techboy1