Track shopping cart abandonment?
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We have an e-commerce site, and we use Google Analytics.
We have created a "sales" goal + the funnel.
Our funnel has the following structure:
shopping cart - register - login - address - shipping - payment method - confirmation - sales
This helps us track "goal abandonment". But we're also interested in tracking "shopping cart abandonment". For example we can see that 100 visitors enter the shopping cart, and 80 of them proceed to register or other steps in the funnel. This means that 20% left the car (shown by a red arrow in Google Analytics).
Is there other way to see how many people left the shopping cart without proceeding to any of the other steps in the funnel, for example, people that closed their browsers or went to a page in the site not included in the funnel?
I know I'm missing something here...
Thanks!
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I'm a bit confused by what you're asking, because it sounds like you've answered your own question.
You're looking for shopping cart abandonment, which is the first step in your funnel. You have data that shows 100 people enter, and 80 proceed to the next step. Isn't that what you're looking for? 20% shopping cart abandonment?
Have you looked at the funnel visualizer yet? That might shed some light as well.
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Thanks for your reply.
Any other comments are welcome. Does anyone know a way to track only cart abandonment with Google Analytics, different from the one described in my first post.
Thanks!
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I had a similar requirement. After some thought I decided to code my own solution for my site.
I wrote a module for my Cubecart Site that recorded Carts as they were populated and then flagged the carts that were checked out successfully thus leaving me with carts which were abandoned prior to check out.
I got some startling data that jump started some UX testing on my add to cart and browsing processes. After some analysis and chatting to customers I managed to sort a lot of issues and my abandonment rate decreased significantly, though I still see a fair few, however I think a certain amount are unavoidable.
Good Luck.
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