Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Link Juice Passing Through Headers

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Link Juice Passing Through Headers

    Web Design
    5
    8
    3544
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bcarp88
      bcarp88 last edited by

      I understand the concept of linking your pages internally to help  pass juice to one another but it seems to me that the navigation bar with links to your main pages that appear on every page kind of eliminate the linking strategy.

      For Example:

      At the top of every page is a Home, About, Services, Contact, etc. Do the bots count these as links from each page?

      There must be something I'm missing here! Help me out guys!

      1 Reply Last reply Reply Quote 0
      • Everett
        Everett @bcarp88 last edited by

        Not all links are created equally. This includes many factors, but one of them would be links that are contained within the site template, such as global navigation elements, whether in the header, sidebar or footer. It has been my experience that a link in the navigation does send the message that the page is important, but may not necessarily trump an in-content link with good anchor text.

        So to answer your question, no I wouldn't say the in-page links are "pointless". But I would say you can use some more in-content links (as opposed to relying on the catalog and navigation links to pass anchor text), and that your below-the-fold content seems very over-optimized to me.

        Rather than listing out links like on this page, you might try to weave them into some content: http://www.coolpooltables.com/categories/Darts/

        Also, I would focus less on this kind of stuff and more on getting some useful intro copy on all category pages. I see that you have it for most of the top level categories, but I'd expand that strategy to the next level, such as http://www.coolpooltables.com/categories/foosball/foosball-tables/shelti-foosball-tables.html or http://www.coolpooltables.com/brands/InStroke.html .

        Good luck!

        1 Reply Last reply Reply Quote 1
        • mediabase
          mediabase last edited by

          Hi Bryan, I think that using the navigation bar  helps us to maximize the link juice passed accross each page.

          Below link help to solve the query.

          http://curiouslittleperson.com/seo-optimize-internal-linking-structure/

          1 Reply Last reply Reply Quote -1
          • KeriMorgret
            KeriMorgret @bcarp88 last edited by

            Hi Bryan,

            I'm asking one of our associates who works a lot with ecommerce sites to come over and add some advice to this question. You do seem to have an awful lot of navigation links.

            As a side note, you might want to look at your on-site search. I saw that you had barstools with the Purdue logo, but a search for Purdue said there were no matching items. edit: change that to say look at the layout. There's a lot of white space so that the search results were shown below the fold, and I didn't realize there were actually matching products there. You might want to move that up a bit for user experience.

            1 Reply Last reply Reply Quote 0
            • KeriMorgret
              KeriMorgret @mediabase last edited by

              Harald,

              The first link is discussing the head tag, not navigation headers.

              The second link is three years old, and the information is very out of date and against what we generally advise at SEOmoz.

              1 Reply Last reply Reply Quote 0
              • mediabase
                mediabase last edited by

                Hi Bryan, Yes the link juice is pass via headers.These is more explained to you at the below link:

                http://www.davecain.co.uk/blog/link-juice-head-jquery

                &

                http://www.affilorama.com/blog/pardon-me-but-you-seem-to-be-leaking-link-juice

                Thanks

                KeriMorgret 1 Reply Last reply Reply Quote -1
                • bcarp88
                  bcarp88 @JamesNorquay last edited by

                  Thats my problem. I'm trying to reduce on page links if anything. It just seems that the link structure of the site would be harmed by this.

                  Here's my exact problem:

                  website: www.coolpooltables.com

                  Im trying to get this link juice flow:

                  3rd layer pages > Pool Table Services (In Navigation Menu) > Home (In Navigation Menu)

                  but since the Pool Table Services page is linked in the navigation menu aren't the in-page links pointless since the home page has a link to the services page through the navigation menu as well?

                  Should I remove the services page from the navigation menu or I am just looking at this the wrong way?

                  KeriMorgret Everett 2 Replies Last reply Reply Quote 0
                  • JamesNorquay
                    JamesNorquay last edited by

                    Well yes they do count as internal links,

                    If you have a website with say 20,000 pages you can use anchor text specific titles on the navigation, so it can give you a boost to your "internal link juice". As an example you have a page about "Soccer Boots" you link to that in the title, sure you also have your main product specific pages too and main navigation pages.

                    What you can also do to supplement your main header navigation is to have a footer navigation.

                    You must also bare in mind that you do not want to target more than 100 links per page, this is a guide from Google.

                    Hope this helps.

                    bcarp88 1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • PabloCulebras

                      Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?

                      I am building a multisite network based in subdirectories (of the mainsite.com/site1 kind)  where the main site is like a company site, and subsites are focused on brands or projects of that company. There will be links back and forth from the main site and the subsites, as if subsites were just categories or pages within the main site (they are hosted in subfolders of the main domain, after all). Now, Google's John Mueller has said: <<as far="" as="" their="" url="" structure="" is concerned,="" subdirectories="" are="" no="" different="" from="" pages="" and="" subpages="" on="" your="" main="" site.="" google="" will="" do="" its="" best="" to="" identify="" where="" sites="" separate="" using="" but="" the="" is="" same="" for="" a="" single="" site,="" you="" should="" assume="" that="" seo="" purposes,="" network="" be="" treated="" one="">></as> This sounds fine to me, except for the part "Google will do its best to identify where sites are separate", because then, if Google establishes that my multisite structure is actually a collection of different sites, links between subsites and mainsite would be considered backlinks between my own sites, which could be therefore considered a link wheel, that is, a kind of linking structure Google doesn't like. How can I make sure that Google understand my multisite as a unique site? P.S. - The reason I chose this multisite structure, instead of hosting brands in categories of the main site, is that if I use the subdirectories based multisite feature I will be able to map a TLD domain to any of my brands (subsites) whenever I'd choose to give that brand a more distinct profile, as if it really was a different website.

                      Web Design | | PabloCulebras
                      0
                    • cinchmedia

                      Using Button Links vs Sidebar Menu

                      I have a services page with a lot of rich text and a slideshow of images.  Currently, I am using a column of buttons to various services, and am wondering if a sidebar menu would be more effective for Google to crawl and rank?

                      Web Design | | cinchmedia
                      0
                    • 1968Rouleur

                      How to optimize SEO value of links in a calendar

                      Hi All- I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions? I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events? Thanks in advance for any input. -Chris

                      Web Design | | 1968Rouleur
                      0
                    • Wesley-Barras

                      Do Follow Link In Footer Only: How Do I Do it?

                      In a past Q&A forum about web design companies adding footer links to the websites they make, I really liked Irving Weisses' solution where he stated: "I think the best solution is a dofollow homepage ONLY footer link. This is the highest PR page, usually the most traffic so good visibility for advertising,  you're not creating tons of sitewide links with identical anchor texts, and the owner is only leaking some PR on their homepage." I want to implement this but would like to know the best way to do this.  I deal Wordpress 95% of the time. Is there a plugin or CSS code that would allow me to put a Do follow link in the footer but make the link disappear on all the other pages? Thanks in advanced everyone 🙂 Wesley Barras, Houston, TX

                      Web Design | | Wesley-Barras
                      0
                    • BobAnderson

                      Link colour on page?

                      I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is  fine.

                      Web Design | | BobAnderson
                      0
                    • BallyhooLtd

                      Does Google follow links inside a <noscript>tag?</noscript>

                      I'm looking at making an embedable calculator and asking users to embed it to their website. I had the idea of using javascript to include the calculator which would also conatain a text link back to my site in order to gain some back links. If it's possible Google won't see the link (as they may not execute the javascript), is it safe to place the link in the <noscript>tag? If so, Will it be indexed and will Page Rank be passed?</span></p> <p>Thanks in advance for your answers. </p> <p>Anthony</p> <p><span style="color: #5e5e5e;"><br /></span></p></noscript>

                      Web Design | | BallyhooLtd
                      0
                    • theideapeople

                      Where is the best place to put reciprocal links on our website?

                      Where should reciprocal links be placed on our website?  Should we create a "Resources" page?  Should the page be "hidden" from the public?  I know there is a right answer out there!  Thank you for your help! Jay

                      Web Design | | theideapeople
                      0
                    • eseyo

                      Site-wide footer links or single "website credits" page?

                      I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?

                      Web Design | | eseyo
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.