Google Panelizes to much SEO
-
I just read this interesting article about a new Google Penalty that will be up in the next upcoming weeks/months about Google making changes to the algorithm.
The penalty will be targeted towards websites that are over optimized or over seo'ed. What do you think about this? Is this a good thing or is this not a good thing for us as SEO marketeers?
here's the link: SEL.com/to-much-seo
I'm really curious as to your point of views.
regards
Jarno
-
I'm not saying that a keyword matched domain should receive a penalty, I'm saying that it should be a more neutral ground when it comes to ranking factors.
If your site happens to have a keyword matched domain but has great content and value for a visitor then it should rightly rank higher for relevant queries - and if they changed the weighting on the matched domains then it should(in theory) weed out the thinner value sites.
Matt Cutts did mention in that interview the phrase 'level playing field' - not that I personally believe this could ever be achieved with an algorithm
-
Daniel,
though i can imagine your thinking in this i do not agree with you. One of our main websites is focused on camping at the farmer (in dutch it's like: kamperen bij de boer) and we have a domain name that is similar to that. So our website:
www.kamperen-bij-de-boer.com is build for user but it does use the exact keyword people are looking. If Google changes the algorithm to penalize websites that use keyword "stuffed" domains then my website, build for users, would be demoted. That's not fair is it?
I do agree with you however in some cases. There are a lot off websites that keyword stuff the domain or use - to separate domain names from competitors. So in some cases i totally agree with you but there are still some websites that have a domain name that is the main keyword. What would happen to them?
-
Speaking from a users perspective, thats the one I would like to see changed the most myself.
So meny times there is some exact match keyword domain with poor content ranking high on the first page on seemingly the weight of that factor alone.
If the changes are along those lines it will make SEO 'easyer' unless you were using such technicques yourself.
My other guess is that they're going to improve their 'best guesses' for those pages without semanticaly correct html e.t.c. That would 'even the playing feild' but still would favour optimised content.
-
Agreed.
-
I'd like to see a lot less weight being put into keyword matched domains for a start..
-
Aran,
for example it could mean the number of times the keyword is displayed in a page. I might think i use it naturally but Google might decide otherwise..
on the article of searchengineland some of the feedbacks enroll external linking to your site. By buying links to your competitors your might invoke them as harmful websites. I don't think Google is stupid but it could be influential.
Off course it goes without saying that the only way we are going to find out what it entails it buy waiting for it and then testing. I agree with your white-hat theory. Keep using white-hat and you should always be fine.
-
Hi Jarno,
You Say "there are some factors that SEO's use that can be an issue", what do you image these could be?
Cheers
Aran
-
Aran,
i totally agree with you on the points you made but since Google is letting out more and more information about wanting to level the SEO market I was very curious as to what other SEO's think about this.
I can image that Google is going to make a point out of a lot of things but there are some factors that SEO's use that can be an issue. That is what i can imagine about it anyway.
thanks for the reply
-
Don't quote me on this but Google has been heading this way for quite some time, has it not?
Remember keyword stuffing, content farms, dodgy link practices?
As long as we build websites that
- Function correctly
- Have good unique content
- Are easy to use
We are on the right track and have little to worry about.
I'll carry on with my current strategy of putting the effort into content and doing my damnest to get people to notice it and perhaps give me a link, +1, tweet, like or bookmark.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Template Recommendations - example provided but would welcome any advice
Hi there, I'm trying to improve the templates used on our website for SEO pages aimed at popular search terms. An example of our current page template is as follows: http://www.eteach.com/teaching-jobs Our designers have come up with the following new template: http://www.eteach.com/justindaviesnovemeber I know that changing successful pages can be risky. One concern is putting links behind JQuery, where the 'More on Surrey' link is. Does anyone had any strong suggestions or observations around our new template? Especially through the eyes of Google! Thanks in advance Justin
White Hat / Black Hat SEO | | Eteach_Marketing0 -
What sources do you use to keep on top of SEO news?
I want to try building an RSS feed of SEO news... but not wanting to find myself drowning in materials As such, looking for a short list of recommendations for keeping on top of SEO developments – the impetus is that I'm still discovering changes that happened 2, 3, even 5 years ago, and I want to try and catch these things as they happen. Thinking something actually from Google may be on the list, but some of these sources are pretty on top of things! Seroundtable.com also comes to mind. But what do you use to keep informed? Thanks 🙂
White Hat / Black Hat SEO | | ntcma1 -
Negative SEO campaign just started against my site. What do I do?
As the question says, I have just got alerts of new links, being clearly a negative seo campaign against my site. We are talking, lots of spammy, rude anchor text type keywords being used. Whilst I only have alerts of a small number (around 30), it has just happened and I know from the type of spammy links they are that more will be coming. So, question is, should I disavow? Do I keep submitting new disavows every few days as more are discovered? Any advice will be greatly be appreciated.
White Hat / Black Hat SEO | | jonathan790 -
How to save website from Negative SEO?
Hi, I have read couple of good blog post on Negative SEO and come to know about few solution which may help me to save my website during Negative SEO. Here, I want to share my experience and live data regarding Negative SEO. Someone is creating bad inbound links to my website. I come to know about it via Google webmaster tools. Honestly, I have implemented certain solutions like Google disavow tool, contact to certain websites and many more. But, I can see negative impact on organic visits. Organic visits are going down since last two months. And, I am thinking, These bad inbound links are biggest reasons behind it. You can visit following URLs to know more about it. Can anyone share your experience to save website from negative SEO? How can I save any website from Negative SEO (~Bad Inbound Links) https://docs.google.com/file/d/0BxyEDFdgDN-iR0xMd2FHeVlzYVU/edit https://drive.google.com/file/d/0BxyEDFdgDN-iMEtneXU1YmhWX2s/edit?usp=sharing https://drive.google.com/file/d/0BxyEDFdgDN-iSzNXdEJRdVJJVGM/edit?usp=sharing
White Hat / Black Hat SEO | | CommercePundit0 -
Victim of Negative SEO - Can I Redirect the Attacked Page to an External Site?
My site has been a victim of Negative SEO. During the course of 3 weeks, I have received over 3000 new backlinks from 200 referring domains (based on Ahref report). All links are pointing to just 1 page (all other pages within the site are unaffected). I have already disavowed as many links as possible from Ahref report, but is that all I can do? What if I continue to receive bad backlinks? I'm thinking of permanently redirecting the affected page to an external website (a dummy site), and hope that all the juice from the bad backlinks will be transferred to that site. Do you think this would be a good practice? I don't care much about keeping the affected page on my site, but I want to make sure the bad backlinks don't affect the entire site. The bad backlinks started to come in around 3 weeks ago and the rankings haven't been affected yet. The backlinks are targeting one single keyword and are mostly comment backlinks and trackbacks. Would appreciate any suggestions 🙂 Howard
White Hat / Black Hat SEO | | howardd0 -
Negative SEO attack working amazingly on Google.ca
We have a client www.atvandtrailersales.com who recently (March) fell out of the rankings. We checked their backlink file and found over 100 spam links pointing at their website with terms like "uggboots" and "headwear" etc. etc. I submitted a disavow link file, as this was obviously an attack on the website. Since the recent Panda update, the client is back out of the rankings for a majority of keyword phrases. The disavow link file that was submitted back in march has 90% of the same links that are still spamming the website now. I've sent a spam report to Google and nothing has happened. I could submit a new disavow link file, but I'm not sure if this is worth the time. '.'< --Thanks!
White Hat / Black Hat SEO | | SmartWebPros1 -
Should I report this to Google and will anything happen ?
Hi, I am working with a client and have discovered that a direct competitor has hidden the clients business name in meta information and also hidden the name on the page but off to the side. My intention is to ask the company to remove the content, but the client would like me to report it to Google. Is this a waste of time and what request in webmaster tools should I use. The name is not a trademark but the business name is not generic and it is an obvious attempt to target my clients business. Any help would be appreciated, Thanks in advance
White Hat / Black Hat SEO | | Mozzi0 -
SEO for location outside major city
Hello, I'm hoping to get some opinions on optimising a site for a client based 30 minutes outside of Dublin. Obviously there is a higher search volume for "x in Dublin" than "x in small town". What do you think the best strategies are for incorporating the "Dublin" into keywords? For example is it OK to use phrases like "x near Dublin" or "x in Greater Dublin", or do you think this is a bit misleading? The client in question sells good online, so the customer wouldn't physically have to visit the store. Thanks!
White Hat / Black Hat SEO | | gcdtechnologies0