Are there any SEO Tips before killing a website?
-
Hey guys,
My company acquired another company, and after a couple of months we decided to completely kill their website. I'm not finding any info about SEO best practices for this type of situation. From the "switching domains" and "new sites" articles and blog posts I can extrapolate that I should:
- 301 redirect their home page to ours
- Look at specific pages with good authority that relate to our pages and 301 them.
- Look at the strongest backlinks to their site and try to change them to point to our site.
- Create a 404 page for the rest of their webpages that tells them that we acquired the company (hopefully with a main menu and search bar)
Any other suggestions?
-
I don't think that there is a simple answer to this.
I would study the content, current traffic, conversions and links into this site. Then decide how all of those individual pieces can best become assets to your primary site.
It is possible that your ROI will be higher allowing both sites to survive. Or possible that the newly acquired site is of very little value or even risky.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is optimal sitemap for large website
My website is having more than 3500 posts. Please let me know what sitemap plugin I need to use for the website and what is the best practice for it?
Intermediate & Advanced SEO | | Michael.Leonard0 -
Can I use the old website content on the new website, after deleting it from the server?
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Problems with a website-help
Soooooo, I did a crawl report on this site : www.greatwesternflooring.com and this was what was on the report. This is a dnn site. I'm guessing the site has a redirect loop given the http status code. Can anyone help me with a fix. (the developers have said there is no redirect on the site......clearly there is....) | http://www.greatwesternflooring.com/ | 2015-01-07T21:32:25Z | 609 : Redirect to already-visited URL received for page request. | Error attempting to request page; see title for details. | 302 | http://www.greatwesternflooring.com | <colgroup><col width="319"> <col width="144"> <col width="378"> <col span="39" width="64"></colgroup>
Intermediate & Advanced SEO | | Britewave
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
SEO Strategy for Microsite
I am working on a project to build a microsite of sorts that will represent a joint program between two large organizations with established web presences and strong domains. Each of the organizations has dedicated sections on their sites speaking to the program, but the leadership has decided the joint program deserves it's own site with dedicated content. The two larger sites perform very well for SEO, and I don't necessarily want to jeopordize thir rankings by delivering content that competes directly with them. So I am doing some keyword research to find some opportunities that will alllow me to use the new site to target keywords not yet being captialized by the larger sites. My grand scheme is to have the three sites targeting the broadest array of keywords possible, thus maximizing exposure and avoiding competition. Here is the rub: the content between the three sites will be different but very similar, and there will be plenty of cross linking, especially from the existing sites to the new site, as we grow the brand of the joint program. I'm curious to here some expert opinions on what the puitfalls of the strategy are and what are some of the things I can do to avoid falling in the black hat category - I recognize that proliferating sites around a single topic and cross linking them is black hat. The organizations simply want to build a brand around a joint program and we are striggling to do that without a dedicated website.
Intermediate & Advanced SEO | | AmyLB0 -
Predictive SEO
Hello all, I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age. Adam
Intermediate & Advanced SEO | | digitalops0 -
Effects on SEO with CDN
Should we be concerned about any adverse consequences to our site's SEO value when moving the site's assets (javascript files and css files) to a CDN (Akamai)?
Intermediate & Advanced SEO | | Volusion.com0 -
Wordpress blog integration with full website effect on SEO
I have searched and searched for the answer to this question and can't find it. We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity. What this means is we have to install Wordpress on our servers somehow separate from the pages of our website. What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site? How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain? Any help would be appreciated.
Intermediate & Advanced SEO | | CodyWheeler0