CTR of Video Rich Snippet vs. Normal SERP
-
Hi there,
We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us.
The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is.
Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time.
Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are.
My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ?
Many thanks,
Stuart
-
Yes, I highly recommend moving the transcripts to the actual page that the video's on. This will not only help with accessibility, but also improve your on-page SEO.
-
Hi Erica, Thanks for your response, totally makes sense. We do have transcripts of the videos but we used these on separate FAQ pages which sit along side the videos (there are about 7 or so on that page with a JavaScript drop down to change between them) which receive some traffic but nothing like our main money page, would you recommend moving those transcripts to this page ? Many thanks, Stuart
-
I'd definitely keep the video.
Instead, I would 1) make sure your video is completely optimized (transcript, video sitemap, etc.); 2) build more links (and more legit than your competitors); and 3) freshness of page is a huge factor since Google's Freshness update.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
Video Title length
Hi, I was wondering if there is a limit that anyone puts on Video Titles or descriptions? This is for video that is hosted on our server and not on Youtube.
Image & Video Optimization | | mattdinbrooklyn1 -
My wistia videos are not being index by Google. Does anyone know what can be happening?
I have the wistia site map on my robots.txt file and I also manually submit the site map to google. It shows that my videos were submitted successfully but they are not being indexed. Thanks
Image & Video Optimization | | bedbugsupply0 -
Best Video Sitemap plugin for wordpress? And do I need both a video sitemap and a normal one?
Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew
Image & Video Optimization | | seowhiskey0 -
Video Site Map Question..
Hi ! It's really good guide... I have few questions... We own ecommerce site. we are in process of building videos realted to our niche. I'm planning to host videos like this 😆 www.ecom.com/videos where videos folder i m going to manage with wordpress and wordpress has plugins like :- http://wordpress.org/extend/plugins/wordpress-video-plugin/ I am planning to host video on youtube and vimeo. as both will have same videos. which service provider i should use for my own sitemap... we know both can rank in google and my ecommerce site too.. Keeping SEO benefits and traffic in mind. what should i do... Thanks vinku
Image & Video Optimization | | vinku0 -
What's the best method for posting the same video with different phone and address on YouTube?
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
Image & Video Optimization | | BasementSystems760 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0
