Suggestions on plans to optimize my site? (NOOB)
-
I am currently trying to plan how to optimize my site based on keywords. I read and I understand site architecture and usability http://www.seomoz.org/blog/site-architecture-for-seo , but I am still somewhat confused about how to target each keyword per page or when
http://www.seomoz.org/img/upload/splitting-keyword-targeted-.gif
Let me give you an example. We build databases for SME's using 3 different technologies. One of them is MS Access.
Based on PPC campaigns and keyword research some of the possible keywords might be
ms access programmer
ms access consultants
access database experts
According to the link provided, should these be separate pages? I feel if they were, our site nativigation would be cluttered and clients would not be benefiting from them at all. It might even lead to some redundant data which I believe is bad right? My feeling is to make one page and target one keyword, but I'm not sure.
For example, see one of our top ranking competitors
http://www.justgetproductive.com/content/access-programmer/index.php
Please, look at the footer? Is that actually how I should structure my links? I hope the answer is NO! Then again, if I do just have one page targeting one keyword, what do I do about the others? Do I just try to use blog posts/articles addressing those keywords? Do I not target them at all?
Thanks for any advice, please keep in mind I am just getting started. My approach is to create a plan to outline everything before I put a lot of time into it.
-
Hi JP,
Thanks for the response. I understand the concept of 'silo-ing' which does make the navigation better, but I feel that doesn't take away the spammy effect. Perhaps I don't fully understand it, but I believe in my case it would be like this
Database solutions->Access->ms access programmer->ms access programmer in San Francisco
Database solutions->Access->ms access programmer->ms access programmer in Los Angeles
Database solutions->Access->ms access consultant
then pages on the same level would then link to one another correct ie consultant and programmer or San Fran and Los Angeles?
I understand about the cannobilization of keywords ie target one or two keywords per page per site so they don't compete with one another. That makes sense.
The thing I don't understand about these methods is that: wouldn't they all have the same sort of content (almost duplicate)? What use is it to the user to navigate all these pages? Or the point is for them to land in them (landing page) and hopefully get a conversion? Is the method solely as workaround to target different keywords while minimizing the spammy effect? Can you provide an example of how you use 'silo-ing'? Is your content extremely similar? or do you tailor each page for the keyword?
-
This explains site architecture and the 'what is a silo' all perfectly -> http://www.seomoz.org/blog/site-architecture-for-seo
edit : as for the data at the bottom of the page I believe they did that due to their top level menu being ajax - even though google can crawl and understand ajax it might have been from years ago when it was a bit hit and miss and they wanted to be sure.
-
Eduardo,
I am in the same boat right now and am willing to pay to get the question answered but cant find any takers. If I find out the answer I will email you and please let me know if you find out anything. I think we have the exact same problem and I also will probably have cannobilization issues too.
JP>>> I will have to find out more about "silo-ing". And I was also told that data at the bottom of a page can be considered a "page envelope" and was okay as long as there was valuable content above it in much greater amount.
-
I would say your idea to target the keywords in blogs that are subsequently developed is a reasonable approach. The example of the footer links seems a bit spammy, yet at the same time it does seem to provide useful navigation and may represent the overall architecture of the site. Are you going to target a local approach as well? (i.e. ms access consultants in California, etc.). Maybe someone on here can explain cannobilization of keywords better than I can, but we've had good results "silo-ing" each page and are ranking high on those keywords. I think you could do the same. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Site Search & SEO benefits
Hi all - I've had a comb through the forums here but can't seem to find any updates on whether there any tangible benefits for using Google Site Search. We're currently exploring using Lucene, Oracle Endeca, & Google Site Search - but from what I've read so far there are no quantifiable benefits for choose Google over any others. Everything I've read is rumor-mill...anybody have experience or references? Thanks in advance!
On-Page Optimization | | kenno690 -
Does CloudFlare Benefit my site?
I am using the $20 / month CloudFlare service. My site is not running faster, so my question is: is this service adding real value? I do not have a lot of highly sensitive customer data (some email addresses and customer names and nothing more - no credit cards). I am already using Amazon Cloud Server and it appears to work fine. Any thoughts appreciated.
On-Page Optimization | | khi50 -
Integrate a blog within an existing site
Hello everyone! I work on a website of a very small company and so far no one has ever implemented (not even thought about) a proper content strategy. The only content on the site are products description. Through Analytics I discovered lots of opportunities and topics to be covered which would massively increase the traffic, increase the engagement and (hopefully) sales. Problem is that I don't really know how to integrate a blog into the existing site; my first thought was wordpress What is the best way to do it?
On-Page Optimization | | PremioOscar0 -
How can I find out which filter my site has fallen under?
How can I find out which filter my site has fallen under? there only 22 pages (out of 380) that are not under Google filters Thank you in advance.
On-Page Optimization | | andreysmiling19870 -
Do https sites rank as well as http sites?
2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions). Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin
On-Page Optimization | | JustinClark0 -
2 sites made - almost same day question
So i made 2 sites within 24 hours of each other:
On-Page Optimization | | mweidner2782
babysitters-nyc.com
and
http://nanny-nyc.com/ nanny has 530 pages index and babysitters only 10. Any idea why that would happen and what the problem would be? Thanks and happy holidays!0 -
New Site + Transfered blog: Things to watch for?
Hey everyone. So here is what's going on. 1. Built new website. Will be using generally the same URL's as original. 2. Incorporated and expanded on a previously separate informative blog. a. Many articles contain very similar if not the same articles as our blog. 3. The blog will be taken down as soon as new site is put online. So my question is just. Could someone list the like top 5 important things I need to keep in mind before putting this website live? I don't mind searching forums and blogs for the how-to part; I just need to know what I should be thinking about and getting done pre-launch. I believe re-directing the blog articles should be done? Create and submit sitemap? Thanks, Web-creation newb
On-Page Optimization | | Earthsaver0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0