Integrate a blog within an existing site
-
Hello everyone!
I work on a website of a very small company and so far no one has ever implemented (not even thought about) a proper content strategy. The only content on the site are products description.
Through Analytics I discovered lots of opportunities and topics to be covered which would massively increase the traffic, increase the engagement and (hopefully) sales.
Problem is that I don't really know how to integrate a blog into the existing site; my first thought was wordpress
What is the best way to do it?
-
The website, an e-commerce site, uses a custom built CMS with no blog modules so I have to create it and I thought would be easier to implement a wordpress blog.
@Chris thanks for sharing those posts, I will look into it. Also I will have to talk to the developer of the site and see also if wordpress could actually fit the CMS.
-
you may find this old website helpful - http://jonathanwold.com/tutorials/wordpress_integration/
And this - http://codex.wordpress.org/Integrating_WordPress_with_Your_Website
Simple version you just need to have www.yourwebsite.com/blog and you would install the blog in the /blog directory.
there are loads of tutorials about for doing it if your a one man team. Having a blog is always a nice way to reach out to your customers / clients and get them to connect. A lot of people use Wordpress so that should be a good start for you along with there being lots of support for it.
There are also some great topics about content etc. you can read for your blog.
Hope this helps, Good luck.
-
I generally do wordpress. I like using a sub domain, but I think a lot of people suggest using the main domain for ranking power. What is your current site built in, a lot of the e-commerce platforms now have blog modules which might actually be your best bet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Way to Handle Multi-Language Sites
In the last year we've made a few significant changes to the structure of our site - namely adding translations for a few languages. We have historically been gaining in organic search by about 10% each month, but in the last two months we've leveled out and seen a slight dip. I am wondering if this has something to do with the addition of the second language, and namely if there's a chance we've been penalized due to duplicate content. We have almost all pages / content on the site translated by a translator, but the way the development works the site will grab the english version if a translation hasn't been added - potentially adding some duplicate content? The URL structure remains the same, other than the addiion of the language - site.com/our-tour vs site.com/de/our-tour We also haven't translated the tour name itself, so that remains the same. Just wondering if anyone has any feedback on best practices here or things I should be looking out for. Thanks in Advance.
On-Page Optimization | | mkgreyound1 -
Unsure about improvement of inner sites
Hi ! I want to improve the ranking of Home on my site. Now I did some on-page SEO on Home itself for the keyword "Webdesign Freiburg". How much does it make sense to put this keyword also into inner sites - although I primarily want to rank Home for this keyword? Does Home profit from putting the keyword into subpages? Cheers and thanks Marc
On-Page Optimization | | RWW0 -
What software do you use/work within for SEO?
Hi, Our site was put together in Dreamweaver and I'm not great at using html so I use Contribute to modify the info on our site. There are some limitations using Contribute so I'm wondering what other people use. Thanks for your input!
On-Page Optimization | | karlseidel0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Anchor text in Ecommerce site without relevant pages
I'm posting articles to my e-commerce site and just wondering about the anchor text links within the posts. I don't have relevant static pages but the items do come up in a search query. For example i don't have a specific page for red wine but if a user searched for red wine it would give a search query URL. Should I use that search URL query as my anchor text?
On-Page Optimization | | acs1110 -
How to design a site map page for users (not for Google)
I would like to design a site map for my visitors so they can have a quick view on the whole content of the website. 2 questions : 1 - is this kind of site map can help in terms of SEO ? 2 - if so, what are the best practices to design it ? Thanks in advance.
On-Page Optimization | | betadvisor0 -
Site Speed Expert Referral Needed
We're looking for someone who can diagnose some site speed issues AND adjust the code, servers, etc. as needed. Does anyone know of an expert in this area?
On-Page Optimization | | BryanPhelps-BigLeapWeb0 -
Site wide internal links in footer
What is your take on site wide inernal links in the footer, e.g. for the most competitive keywords? Do you think those links are still useful or are those links of little value from your experience? It is an old school tactic but I still see many sites doing it.
On-Page Optimization | | Florakel0