Site wide internal links in footer
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What is your take on site wide inernal links in the footer, e.g. for the most competitive keywords?
Do you think those links are still useful or are those links of little value from your experience?
It is an old school tactic but I still see many sites doing it.
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Links from content area seem to be a lot more potent. If you're looking to boost your rankings through internal linking I would find editorial links to be the right way to go if possible. One tip I guess would be to look at preventing double links to same page. For example link from footer goes to same page as link main nav, sidebar and content area.
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I've read numerous reports that Google effectively ignores (or perhaps not ignore; downgrades) the "site template" - so what appears on every page, e.g. header, footer, sidebar(s) has less effect than links inside the content area.
bear that in mind - a link from your home page content to a category may be more effective.
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Its still a good technique, provided you do it right. If you have a website that publishes news, you cant have all links in the footer. You must cycle intelligently. Like for Auto section you can have automobile related links in the footer.
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