Which Link Strategy is Better: .edus or Blogs?
-
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
-
Quality edu links may be harder to get. But there are a ton of blogs on .edu sites with unmonitored comments. I don't think http://ask.buffalostate.edu/index.php?showuser=13006 will hold much weight in the engines, yet it's on an .edu domain.
-
I would say .edus. They are much harder to get.
-
The politically correct response is that your strategy should be around relevancy, traffic potential and with a brand-focus rather than a keyword focus. Matt Cutts has shoved this at us many times, stating that Google treats .edu links the same as any other domain (though you and I know they carry more authority):
http://www.youtube.com/watch?v=UxTmZulcQZ0&hd=1&t=56s
That being said, I think the power of your campaign is going to come from the quality of it. Many of my clients have created a 2012 College Appreciation or University Recognition or other program that involves outreach, product use/attrition, and heavy content. Done well, not only will a site create 100 or more links from colleges and universities, but the brand exposure through that outreach program will resonate within the walls of those schools for years to come - because they were the important part of the campaign, not the link.
Go for the edu campaign if you have the financial resources to do so, otherwise, a simple outreach program to bloggers to build your brand, get product reviews and reach blogger subscribers can still be an excellent way to drive traffic and sticky links.
Stay away from blog ads and blog link buying. These networks are being identified and flagged daily. Stick to blogs that do not have a link list in the sidebar or footer, and focus on those in your niche with a reasonable subscriber base. Try this site for blogger insights by industry: http://www.invesp.com/blog-rank
Good luck!
-
Yes, like everyone else says. Go for a diversity of edu and blog sites. The more diverse your link portfolio is the more authority you seem to have. Also if you are doing this through a service, be careful how they get these links and make sure they are FOLLOW links.
-
Go for quality & diversity
Consider what sort of links will last the test of time & also create kick-ass content that will attract natural links
-
Keri Raises a good point - I was under the assumption you would be going out and building these yourself , But like keri said if a service is doing this for you be careful how they are doing it and make sure it is quality and not a network or something that leaves a footprint.
-
The one that doesn't promise me an exact number of links on a particular type of blog. I want the strategy that doesn't involve someone having easy control over all 100 links.
-
It all depends on the strength of the sites not if its a blog or edu -If you can get on 100 blogs in your industry that people actually read not just seo sites and they have strong DA You should go with the real marketing (blogs in this case).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links not showing
Hi, we have been putting links to our website www.caffeinemarketing.co.uk from other sites we are connected to. Although these sites are up and running and have been crawled, the links are not showing up on mot. What else do I need to do? Is it anything to do with whether I put http://www. or just www. Please can someone advise.
Link Building | | Caffeine_Marketing
Thanks0 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
Better link building is hardest to achieve in 2014
In a simple words. My site has good quality content not copies 100% original. Have good social points more then 500 or twitter, fb, g+ (200) and now what to do with ranking. should i start linking, but where, please don't refer me any-page. As my thinking all old link building method are now died, like comment, rss, classifieds, footer links, directories. etc At this time i am thinking the powerful link building is hard to achieve in whole process of seo. Now any one tell me where do i start, linking to my site .....? (I also research on competitors but there links are all from contextual and linking domain sites DA is more then 70, and i can't even able to get one link by scraping more then 200 sites.) Thanks .
Link Building | | seom20140 -
SEO Consulting Agency for Strategy and Link Removal
We need your guidance on SEO Agency we can consult for strategy planning for our websites. We received manual Partial penalty on both domain few months back and since then have seen tremendous fall in rankings for both of the domains. Have been trying to remove all spam links we found out of links we got from webmasters and disavow one's we were not able to get removed. But yet request for penalty removal not accepted. Would appreciate your concern on helping us out if we can take help of some agency for aggressively getting our spam links removed and plan for a better strategy to improve our rankings. Please suggest one of the best in this domain we could reach.
Link Building | | amitjain0 -
Blogs
I am thinking of starting a couple off site blogs for myself. 1 I might share some client information and link building and the other would be for me to rant. I was thinking about doing a wordpress or blogger blog, someone recommended Tumblr. Anyone have any suggestions?
Link Building | | ClickIt0 -
Guest blogging
several people have suggested that i try guest blogging as a way to improve my site's position but i am wondering how do i go about finding the right blogs to contribute to? for example, my clients are usually dentists. how do i know what would be a good blog to write to for that industry? also, how do i link back to the site, in the content or the signature?
Link Building | | dad7more0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0