How to Link build for our site
-
Hello,
A client of mine has a site that gives advice to people. It's moderately competitive. It's a content site.
Using Open Site explorer, I looked up competitor's top pages and backlinks, and there were things such as sites that were heavy on directories, sites heavily on editorial mension, sites on juicy topics that I don't want to cover, and the rest was pretty much junk.
Just so that you know, I only link build with quality websites that look strong, long term, have a nice design, are high quality, and are not a directory (with a few exceptions)
What's the standard way to link build with a site like this? We've got 7 articles of good content that is from me spending hours learning about the subject and using my skills as a life coach.
Right now I'm just adding quality content and social media. I am not a top expert in the field, but I'm learning as much as possible.
How do we link build?
-
I'd say that standard link building strategy for a content site is split between:
- Proactive: doing webmaster outreach by email and asking for people to share the content
- Passive: encourage people to share the content on their own (social sharing buttons being the easiest way to do that)
Depending on the value of the content (you'll have to be honest with yourself as to whether it's amazing content, or just decent content) you can have great results from proactive outreach to other site owners. Think of who would find the site valuable and start looking for sites like that. The best place to get started is by reading up on link building / outreach posts here on SEOMoz: http://www.seomoz.org/pages/search_results?q=outreach - Pay attention to email templates and how you might be able to use them for your own situation.
Competitive analysis is a great place to start, and there's nothing wrong with spending a little time on directories if it's a one and done thing. I wouldn't spend days on it but there are plenty of high quality directories, especially for specific niches. Don't be scared off without researching each directory first, here's a good article on testing their relative value: http://www.seomoz.org/blog/using-blekkos-seo-data-to-evaluate-web-directories-14678
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Open Site Explorer - Link Export Not Showing Same Number of Links
Noob question. I'm using Open Site Explorer to hunt down some external links for a website. In the attached image (post-pressing the filter button), it says I have 889 external links, but after I've downloaded the CSV, I only get 695 links. Why the difference in number? And if I'm doing something wrong, how do I make sure I'm getting the full amount of external links to my client's website? Thanks! GG6wURf.jpg
Moz Pro | | EEE31 -
Site Explorer - No Data Available for this URL
Hi All I have just joined on the trial offer, im not sure if i can afford the monthly payments, but im hoping SEOmoz will show me that i also cannot afford to be without it! In my proses of learning this site and flicking through each section to see what things do. However when i enter my URL into Site Explorer i get the following message "No Data Available for this URL" My site should be crawl-able, so how do i get to see data for my site/s. I wont post my URL here, as the site has a slightly adult theme.
Moz Pro | | jonny512379
If anyone could confirm if i can post "slightly adult" sites. Best Regards
Jon0 -
Too Many On-Page Links
The SeoMoz site crawler says all my pages have too many links. I am using Dreamweaver with a horizontal Spry drop-down menu bar. My site has several hundred pages and about 100 of them show up in this Spry menu bar. I believe that this would be considered a false positive for too many links - am I right? Or is Google seeing this also as too many links per page? I am trying to get my Google rankings back after being hurt badly by the Penguin. I am using php but don't see another way to do the site links without going to a CMS type site. Thanks for any help you can give.
Moz Pro | | johnsearles0 -
Where is the best place to add links on my site?
If I'd like to put links to other sites in my site, is it better to have a page named "Our Helpful Links" etc. instead of just adding them to the bottom of an existing page like I've seen on some sites? I'm asking because I'm wanting to make Google as happy as possible and still add them. Just in case it helps to look at the site yourself to give advise its; http://www.allstatetransmission.net If you see anything else there that I should work on feel free to be hard on it, I value any criticism. Thanks, Jeff
Moz Pro | | allstatetransmission0 -
Is anybody else having great difficulty in finding good link opportunities on Open Site Explorer?
I've been using OSE for a while now, and I'm struggling to see any value in it. When I search my competitors link profiles, I find just hundreds and hundreds of crappy reciprocal links, splogs or the like. I have to go through days and days (thousands of links) before I find anything worth using. Is anybody having this sort of problem? Thanks
Moz Pro | | kevinmorley0 -
Open Site Explorer Issue - Pullng up No-follow links when settings ask for Follow + 301 Redirect..
Anybody else having this issue? Here lately when I am doing competitive research on open site explorer I set it to only pull up followed + 301 redirects and it will still pull up no-follow competitors links. Can anybody help me out here?
Moz Pro | | axzm0 -
Tons of Crappy links in new OSE (Open Site Explorer)
I am starting to miss the old OSE. I've found that for a lot of the pages on our site, the new OSE is showing WAY more links and most of them are garbage nonsense links from China, Russia, and the rest of the internet Wild West. For instance, in the old OSE, this page used to show 9 linking domains: http://www.uncommongoods.com/gifts/by-recipient/gifts-for-him It now shows 454 links. Some of the new links (about 5 of them) are legitimate. The other 400+ are garbage. Some are porn sites, most of them don't even open a web page, they just initiate some shady download. I've seen this for other sites as well (like Urban Outfitters) This is making it much harder for me to do backlink analysis on bc I have no clue how many "Normal" links they have. Is anyone else having this problem ? Any way to filter all this crap out ? See attached screenshot of the list of links I'm getting from OSE. NHXnn
Moz Pro | | znotes1 -
Multi-languae site anda Campaigns
Hi, I need to optimize a multi-language site. It's an hotel chain website and has 4 languages. Each language version of the site must be optimize for a diferente Google Engine. The english version of the web must be optimized for Google United States, an so on. Do I need to create a new Campaign for each language? or can I use more than 4 Engines in one campaign. Thanks,
Moz Pro | | Dragut-Comunicacion0