Guest posts/article marketing can be considered as paid posts by SEs?

[alexgray]

Hi,

Guest posting/article Marketing is a major part of our link building strategy. Normally we get one or two links for our site and one or two links to other authority sites(relevant).

Some time author bio is not published with article or even not mention that this is a guest post. ( I know that we get just link and missed the other advantages of guest if author bio isn't mention)

Is this a good practice especially when some posts are published on low quality blogs?

SEs can be considered these as paid posts?

What will be the better way to do this?

Thanks

Alex

[Dr-Pete]

Guest posts/articles wouldn't generally be considered paid, but they can create problems if they're obviously low quality or if you're spinning the same articles across dozens of sites. It really depends on a lot of factors:

(1) How much you use this tactic. No single tactic like this, especially if low-quality, should be the bulk of your link-building. Diversity is very important ("natural" link profiles tend to be diverse).

(2) If the sites are part of a link network. There's been a big crackdown lately on networks, and many article marketing services use them. If you're buying into a network or service, it's a lot more likely. If you're finding places to guest post manually, it's probably not a big risk.

(3) If the post/articles are clearly spammy. Use your judgment - if you look at the blogs your articles are posted on, and there are 20 other articles all on unrelated topics in spammy verticals (mortgages or pay-day loans, for example), it's going to be easy for Google to spot your quality issues. You may not get penalized, but the links will be devalued.

[Jolora]

Hi Alex,

Assuming the blogs are genuine and the articles are unique I can't see how search engine's could possibly know for sure whether the content is paid for or not.

It sounds like a pretty sound strategy to me.