What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
-
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance
I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often.
Thanks
-
Monica,
Thanks so much for your help. I was having trouble finding any further information through my own research, maybe I can get some clues from Google News. I will also be experimenting and maybe can share my findings.
I appreciate it
-Joe
-
Hi there,
I asked quite a few people, including some SEO's from the most prominent financial news publishers in the country. Unfortunately nobody has researched Google Finance at that granular level. It was described as an "algo overlay", using News as the foundation. The best recommendation I can provide is that you could do your own brief analysis of 200-300 stories on Finance, and look for attributes that correlate between them.
Sorry this isn't specifically answering your questions, but we would certainly welcome any research. Good luck!
-
Hi there,
I asked quite a few people, including some SEO's from the most prominent financial news publishers in the country. Unfortunately nobody has researched Google Finance at that granular level. It was described as an "algo overlay", using News as the foundation. The best recommendation I can provide is that you could do your own brief analysis of 2-300 stories on Finance, looking for attributes that correlate between them.
Sorry this isn't specifically answering your questions, but we would certainly welcome any research. Good luck!
-
Hi there,
Didn't want to leave you hanging, looking into a few things and will get back to you!
-
Hi Monica,
Thanks for your response. We've already done all of your suggestions, and I have a few follow-up questions:
In addition to getting generally better uptake into Google Finance, a few specific questions are:
1. What determines the set of companies that GF associates with an article? Any suggestions for keywords in the metadata or text of the article?
2. What determines how long the article stays on the feed on the right-hand side of GF? We think it's a function of our site's reputation, the clickthrough rate on the article title, and the frequency of competing articles on the company. We often see our articles appear on GF but last only a few minutes.
3. How long must the article be? When we write articles less than ~300 words they don't appear on GF, but other sites regularly have much shorter articles in GF. -
Hi there,
Submitting to Google Finance has the same requirements for Google News, including unique URL structure (incorporating 3 digits), creating permanent URLs (no overwriting), and that the content is updated every day. You also should submit the site as content for Google News.
If you haven't already, creating a Google News Sitemap is also on the top of the list, which helps Google gain access to news articles a lot more efficiently. Although Google notes that it "does not favor sites that use New Sitemaps", I find it useful simply because it also creates a separate tab in Webmaster Tools, making troubleshooting a lot easier.
I hope this helps point you in the right direction!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Rankings Are Dancing What To Do?
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
Intermediate & Advanced SEO | | welcomecure0 -
Domain Authority... http://www.domain.com/ vs. http://domain.com vs. http://domain.com/
Hey Guys, Looking at Page Authority for my Site and ranking them in Decending Order, I see these 3 http://www.domain.com/ | Authority 62 http://domain.com | Authority 52 http://domain.com/ | Authority 52 Since the first one listed has the highest Authority, should I be using a 301 redirects on the lower ranking variations (which I understand how works) or should I be using rel="canonical" (which I don't really understand how it works) Also, if this is a problem that I should address, should we see a significant boost if fixed? Thanks ahead of time for anyone who can help a lost sailor who doesn't know how to sail and probably shouldn't have left shore in the first place. Cheers ZP!
Intermediate & Advanced SEO | | Mr_Snack0 -
Domain.com/postname vs. Domain.com/blog/postname
I am wondering what is the best practice regarding blogs? I read that it would be best to structure a website like a pyramide instead of a flat panckage But I have seen many blogs where the post shows right after the domain name. Domain.com/postname instead of Domains/blog/postname My point is that if a website has many post then the structure will get very flat and this will maybe make your most optimized and important pages less important to google domain.com/page a) What do you think about this, which one of the two blog solutions do you prefer and why? b) in context to blog If for instance you had a keyword like Copenhagen property would you then consider renaming your blog to realetateagent.com/Copenhagen-property-news/post-name c) Would write a little intro like 200 words for the page 1 of your blog and add in some keywords.
Intermediate & Advanced SEO | | nm19770 -
How do I get my site to rank in the right country?
I work with an organization in the United States that purchased a 3 letter .com domain from another company based in the Netherlands. After transferring the domain and setting up the new site we've completed the following: Registered the site in Webmaster Tools and selected the United States as the international target target Used Schema Markup on the US business address Built links from US based websites Setup a Google My Business site and verified the address All site content is in english Requested removal of links from sites in the Netherlands that were linking to the old website Disavowed all links from the Netherlands that refused to remove links to the old website Despite these actions, our website rarely shows up in Google.com search results. However, we're in the top 10 for many of the same queries when performing searches at Google.nl - Interestingly enough, if we set our location for the US and do a search in Google.nl we do not show up in the search results.
Intermediate & Advanced SEO | | brianspatterson
It has been about 18 months since we've completed these actions and Google still assumes our website is best served and targeted towards people in the Netherlands. Is there anything else we can do to fix this?Thanks!0 -
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others. But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches. At the very least I could block China, Russia and some eastern European countries.
Intermediate & Advanced SEO | | bizzer0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0 -
Different pages ranking for search terms, often irrelevant.
Website: www.templatemonster.com
Intermediate & Advanced SEO | | templatemonster
Problem: Positions dropped while pages which were ranking previously disappeared from top 100 and now different - often completely irrelevant - pages are ranking. Examples:
Search term: Joomla Templates
Previous Position: 8
Current Position: 35
Previously Ranked Page: http://www.templatemonster.com/joomla-templates.php
Currently Ranked Page: http://www.templatemonster.com/logo-templates.php Similar situation with the following search terms: virtuemart templates, virtuemart themes, prestashop templates, prestashop themes, magento themes, zencart templates, zencart themes, zen cart templates, zen cart themes When: according to the Google Analytics (drop in visitors stats) this happened on July, 2nd Preconditions: we had 45 minutes downtime on July 2-nd - but could this 45 mins have had such disastrous results?
No redirects or canonical URL were used which could lead to such change of ranking page.
No changes in the site's informational structure and design.
In webmaster tools (inbound links report) we saw a website yesterday which had over 800,000 links pointing to our domain - http://moviebestwatch.com/ - and today this site is NOT found in Webmaster Tools report! Also, site is down, domain is quite new (how could it have possibly developed 800,000 pages in such a short time?) and whois is privacy protected. Is this some dirty trick from competitors - could it have possibly influenced our positions? Still, what I completely fail to understand - how could a page like http://www.templatemonster.com/logo-templates.php be the top ranking page for 'Joomla templates' if there is: not a single mention of the word 'Joomla' on the page (or source code), i.e. the page is completely irrelevant to the search term not a single link with 'Joomla templates' anchor text pointing to that page, neither external nor internal PS. No similar changes in other search engines noticed. Also, the pages in question have been re-spidered July 4th and cache shows the right pages, i.e. it is not that Googlebot has seen logotypes page instead of Joomla templates page. I checked any possible reason I could think of (see "Preconditions") but still have no clue - what is going on?1 -
Getting a site to rank in both google.com and google.co.uk
I have a client who runs a yacht delivery company. He gets business from the US and the UK but due to the nature of his business, he isn't really based anywhere except in the middle of the ocean somewhere! His site is hosted in the US, and it's a .com. I haven't set any geographical targeting in webmaster tools either. We're starting to get some rankings in google US, but very little in google UK. It's a small site anyway, and he'd prefer not to have too much content on the site saying he's UK based as he's not really based anywhere. Any ideas on how best to approach this?
Intermediate & Advanced SEO | | PerchDigital0