Is it bad to insert links to other sites and use bold on keywords?
-
Hi,
This is a question I always had doubt about, and would be very grateful in to know your opinions. Is it bad to link to other sites? Can this causes problems to my blog?
I frequently insert links in keywords, etc, for other sites. Many times, for sites greater than mine, and I heard from some people that this is bad. Is this correct?
In last days, I have used, in some links, the atribute "nofollow". This is good, or not? In a case, for example, when linking to Wikipedia, is it good to use "nofollow"?
And about keywords: I'm mostly using bold on them. Is it good, or not?
This subject always makes me think. I would be very grateful for any help.
-
Very good, Dr. Peter.
Thanks for your explanation. I think I am now beginning to understand.
-
Very good, Dr. Peter.
Thanks for your explanation. I think I am now beginning to understand.
-
Marisa's right - we're seeing evidence that trusted outbound links can actually help a site, not harm it. Nofollow really came out of problems where sites had a lot of links they couldn't vouch for. For example, if you have a blog that allows comments and 100s of people comment, you can't tell if all of those links to their sites are legit, relevant, etc. So, you'd add nofollow to say "I can't vouch for this link" (that was the original intent, anyway). When you've chosen the resource and it's relevant to your site, let Google follow it.
-
Hi Marisa, Thanks again for your help. I understood.
-
Is it good, but don't overdo it. There is such a thing as over-optimization. Don't bold every single instance of a keyword. Just to it once per keyword per page. And most important, only do it when it seems relevant. Remember, you're designing for humans, not bots. If it bolding a keyword in a certain spot would leave your audience scratching their heads, I'd think twice.
And while you're at it, don't have too many instances of the same keyword on a page. That does more harm than good. Once again, think about your audience and what sounds natural.
Also, it's OK to nofollow links to lower quality sites; it's probably even best. It's really up to your judgement. After reading that SEOmoz post, I think you'll be able to determine when to use nofollow and when not to.
-
Hello Marisa,
Thanks for the information and for sharing the post.
So, I was doing wrong when putting "nofollow" when linking to greater sites.
I always done a lot of confusion with linking and "nofollow".
And, regarding using bold text on keywords: is it good?
-
There was recently a blog post on SEOmoz that actually shows the value out outbound linking in blog posts.
http://www.seomoz.org/blog/5-reasons-you-should-link-out-to-others-from-your-website
But contrary to what some may say, it is a good thing. Especially if you are linking to high-quality sites such as Wikipedia, it shows Google that your blog posts are informative and helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I work with current site or start a new site with more keywords?
I have been working with my site for some time. Sadly, I am moving lower and lower in ranking. I am wondering if I should just transfer my site to a new URL (this time including keywords). I don't understand the whole disavow link thing. I hired someone about 2 years ago, when I lost my ranking due to malicious software. Well, it turns out that, she submitted my link to weird sites that I don't even know what they are. It is like sites with thousands of websites just listed. Things have never been half of what they were and I am really just growing frustrated. I understand that having an a URL for awhile is helpful, but I appear to have lost many of my good linking sites. Any thoughts?
Link Building | | tiffany11030 -
Google Disavow Tool: which kind of links do harm and which do not harm my site?
Recently a guy asked at GoogleWebmasterHelp: Should I be worried if a couple of sites that I don't want to be associated with are linking to me? In this case there have been 2 porn sites linking to his site... that clear.
Link Building | | inlinear
But my question is if for example sites like e.g. : http://www.linguee.de Linguee is one of the best dictionary sites where you can search for phrases and receive common translation examples which are very helpful. Liguee set some links to my site because they take texts usually from multilingual sites to gather examples.
A dictionary site does not have nothing to do with my business but also I don't consider that this might my harm my site? What do you think?0 -
Over 47.000 inbound links from one site - can it hurt my rankings?
Im currently having some banner commercials on a relatively large Danish forum. I talked the forum owner into maing the banner "dofollow" so i could get the "juice" from the site, however im in doubt if this is good or bad for my SEO. Webmaster tools is telling me that i now have over 47.000 links from this forum. it seems like a Lot of links considering that i only have external links from about 5 other sites and the fact that my site is quite new. It seems like my site is not ranked very good yet(as mentioned in another question). I hope someone has some input 🙂 Best reguards
Link Building | | Havalina0 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0 -
How to target keywords on a new site?
I have a site I launched a few months back, and the niche isn't all that competitive. After a bit of work the domain is now sitting near the bottom of page 2 on google but it's number 2 in yahoo search. I have been manually building the links but they are all targeted to just one keyword, and mainly have the same link text. Will this look suspicious to google, and should I be spreading my anchor text over different keywords? Or is the reason Im ranking so well in yahoo be because they are just picking up more backlinks? 23 from yahoo but only 9 from google.
Link Building | | timscullin1 -
When new links to site do we see DA improve right away?
If I get a new link from a external site with a high DA, will it show has soon has the link is available on the referring site? My new site as NO Domain Authority, I guess a link with a DA of 83 will in-cress it.
Link Building | | BigBlaze2050 -
Are press release sites useful?
Many of my clients release newsletters and other peices of content qualify as press releases. I have been wondering if people find that the press release sites such as PRleap or PRweb are useful and worthwhile? If so, which do you feel is the best? Is there any research on this? I am planning to record my results from these sites and perhaps make a Youmoz post in the future.
Link Building | | MarloSchneider6