Trading longer load time for greater link potential
-
How do you approach balancing load time with making a page linkworthy?
For example, if you create a page with a lot of rich media like infographics, images, videos, and audio, this will probably increase page load time but it will be more likely to earn links.
-
I put everything that I have into the page.
Six nice photos, two videos, a couple of charts and 3000 words - plus ads.
Be sure that you optimize the photos and have a good server with caching.
-
Like Sean said, people have no patience on the web. Load time is important across the board for users _and _search...not just search. Something that takes forever to load probably won't be link worthy (or share worthy) as a result and even if you do get links or share, it may not rank as well either because of the slow load.
You probably should rethink your content or design and strip it down to the basics. But also do whatever you can to speed up a feature-rich page. With all the services available (most for free or low cost), there are lots of ways to speed up your pages.
If it is really image heavy, something like jQuery lazy load (http://www.appelsiini.net/projects/lazyload) is awesome. If you are using a lot of jQuery or other dynamic libraries, pull in the content from Google's libraries (https://developers.google.com/speed/libraries/devguide) to take advantage of caching. If you have a lot of custom JS, minify it (http://www.minifyjs.com/javascript-compressor/). Also, I've had luck with Cloudflare (http://cloudflare.com) as well in speeding up really feature-rich pages.
Hope that helps.
-
Would rethink the design of the page. Are there any better ways to design the page? Could you leverage lightbox? Screenshot the videos and have them target=blank? Granted not every solution is ideal but if you must cram a ton of things on a page that will cause insane load time you also have to consider the fact of if it is a long time period, it will tick people off and thus not be as link worthy as you may think.
People on the internet have practically 0 patience...just remember that when coming up with your plan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Loading images below the fold? Impact on SEO
I got this from my developers. Does anyone know if this will be a SEO issue? We hope to lazy-load images below the fold where possible, to increase render speed - are you aware of any potential issues with this approach from an SEO point of view?
Technical SEO | | KatherineWatierOng1 -
What are the lowest acceptable metrics for a link?
I understand there is a subjective, human factor when deciding to link to/from a site. Nonetheless, what are the lowest Moz or Majestic metrics that are acceptable when building links. At what point do you say this site doesn't have the profile I would want? I am looking to clean up the backlink profile of a site. Also, I would like to set a criteria for building links in the future. I appreciate your thoughts on metrics when it comes to link building.
Technical SEO | | inhouseseo0 -
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
Paid Links - How does Google classify them?
Greetings All, I have a question regarding "Paid Links." My company creates custom websites for other small businesses across the country. We always have backlinks to our primary website from our "Dealer Sites." Would Google and other search engines consider links from our "dealer sites" to be "paid links?" Example:
Technical SEO | | CFSSEO
http://www.atlanticautoinc.com/ is the "dealer site." Would Google consider the links from Atlantic Auto to be a "paid link," and therefor have less of an impact for page rankings, due to it not being organic? Any insight on this matter would be greatly appreciated. Thank you!!!0 -
Solutions for too many on-page links?
We have just begun using SEO Moz a few months ago and have been busy cleaning up some of our warnings and errors. One of the errors that has been an issue is ... too many on-page links. I am trying to correct this issue and I am wondering how seo moz counts these links. For instance... we have links to many of our product categories in a drop down from our main menu, those same links are listed in our footer. Does this get counted as two or only one link. If two, should we make one of the link no follow or how would you best suggest correcting this. Our website is www.unikeyhealth.com Since the menu and the footer appear on virtually every page on our site correcting this issue will quickly sort out this problem. Thanks for any advice.
Technical SEO | | unikey0 -
Link juice and max number of links clarification
I understand roughly that "Link Juice" is passed by dividing PR by the number of links on a page. I also understand the juice available is reduced by some portion on each iteration. 50 PR page 10 links on page 5 * .9 = 4.5 PR goes to each link. Correct? If so and knowing Google stops counting links somewhere around 100, how would it impact the flow to have over 100 links? IE 50 PR page 150 links on the page .33 *.9 = .29PR to each link BUT only for 100 of them. After that, the juice is just lost? Also, I assume Google, to the best of its ability, organizes the links in order of importance such that content links are counted before footer links etc.
Technical SEO | | sprynewmedia0 -
Too many on page links
Yes this question again. I know it get's asked a lot and I know of a few fixes, but this one I'm having a problem with. So we have a fan gallery on our site which is not only causing duplicate page titles, which I'm thinking we can fix with a canonical, but also too many on page links. The issue is this is on drupal which I have very little experience with and it seems to just be located within the fan galleries section of the site. After looking at a few things I know that no-follow wont be an option since from what I read it wont really work anyway so I was wondering if anyone else has an asnwer. I just read through a million articles trying to find a simular situation and can't seem to find anyone with the same thing. It might have something to do with the plugins the programmers used, but my inexperience with drupal is making this difficult. Thanks guys.
Technical SEO | | KateGMaker0 -
Track outbound links
I would like to track outbound links at http://bit.ly/yYHmbf 1. Shall i add the following code before at the above page What does 100 means in above code ? 2. Then use this for each outgoing link ``` [onClick="recordOutboundLink(this, 'Outbound Links', 'example.com');return false;">](http://www.example.com) ``` [](http://www.example.com) ```[``` http://www.example.com is the outbound link Am i right on both counts ? where should i look for report in GA ? ```](http://www.example.com)
Technical SEO | | seoug_20050