Proper way to 404 a page on an Ecommerce Website
-
Hello. I am working on a website that has over 15000 products.
When one of these is no longer available - like it's discontinued or something - the page it's on 302s to a 404 page.
Example - www.greatdomain.com/awesome-widget
Awesome widget is no longer available
302s to
-www.greatdomain.com/404 page.
For the most part, these are not worthy of 301s because of lack of page rank/suitable LPs, but is this the correct way to handle them for search engines? I've seen varying opinions.
Thanks!
-
Hi Nakul,
I appreciate your willingness to help! We actually resolved the issue with help from our developer - standard 404 page - both to viewer and bots - but we've implemented a routine to regularly search for viable redirects to eliminate as many as possible.
On a related note - pretty good post on SEOmoz blog today about this very topic - coincidence?!
-
PM me your website URL with example 404/302 of the discontinued products.
-
Hi Nakul,
These products would be gone forever - like a discontinued item.
The 302 to 404 is my main concern - I agree with each of you that from a UEx perspective redirecting to relevant category pages is ideal.
Is this a standard way of setting this up on a large website (I didn't do it and it seems strange to me). Is there a better way (strictly from the SE perspective?).
Thanks.
-
Agree with Sean. If you were a user and searched for 'Stainless Steel Cookware Set with 4 Saucepans' and that product no longer became available, would you rather land on a 404 page or a 'Cookware Set' or 'Stainless Steel Cookware' type category page?
-
If these product goes away, do you expect them to go away forever or they may come back when they are in stock ? Are these "out of stock" scenarios or is it a gone forever scenario ?
If they are gone forever, a 301 to a category page make sense from usability perspective. If I am a blogger and I blogged about a product of yours, linking to it...I and all my users would prefer/expect the link to be working. If it's not available, out of stock message or if it's gone forever, a 301 to a category page or a plain 404 is better. Why do you have a 302 / Temporary redirect to a 404 page ? Are these really temporarily gone products or permanently gone ?
-
I am not saying this strictly from a link juice but also from a user experience. I would much rather hit another page than hit a 404 with an image.
-
Thanks Sean. I'm not too concerned about 301s in this case - any products that are worth the link would show up in webmaster tools - and search engines expect a certain number of 404s returned. I'm just wondering if this is the correct way to report the 404 error to the engines - with a 302 onto a 404 page? Temporary redirects have me scared. Thanks.
-
Depending how customizable your platform is, you could if discontinued, 301 to next level page in the breadcrumbs. Which would be a category/sub category page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Content Audits Questions (Removing pages from website, extracting data, organizing data).
Hi everyone! I have a few questions - we are running an SEO content audit on our entire website and I am wondering the best FREE way to extract a list of all indexed pages. Would I need to use a mix of Google Analytics, Webmaster Tools, AND our XML sitemap or could I just use Webmaster Tools to pull the full list? Just want to make sure I am not missing anything. As well, once the data is pulled and organized (helpful to know the best way to pull detailed info about the pages as well!) I am wondering if it would be a best practice to sort by high trafficked pages in order to rank them for prioritization (ie: pages with most visits will be edited and optimized first). Lastly, I am wondering what constitutes a 'removable' page. For example, when it is appropriate to fully remove a page from our website? I understand that it is best, if you need to remove a page, to redirect the person to another similar page OR the homepage. Is this the best practice? Thank you for the help! If you say it is best to organize by trafficked pages first in order to optimize them - I am wondering if it would be an easier process to use MOZ tools like Keyword Explorer, Page Optimization, and Page Authority to rank pages and find ways to optimize them for best top relevant keywords. Let me know if this option makes MORE sense than going through the entire data extraction process.
Technical SEO | | PowerhouseMarketing0 -
Google showing https:// page in search results but directing to http:// page
We're a bit confused as to why Google shows a secure page https:// URL in the results for some of our pages. This includes our homepage. But when you click through it isn't taking you to the https:// page, just the normal unsecured page. This isn't happening for all of our results, most of our deeper content results are not showing as https://. I thought this might have something to do with Google conducting searches behind secure pages now, but this problem doesn't seem to affect other sites and our competitors. Any ideas as to why this is happening and how we get around it?
Technical SEO | | amiraicaew0 -
Can up a page
I do my best to optimize the on-page parameters for my page www.lkeria.com/AADL-logement-Algerie.php for the kw "aadl" but i can't understand what Ii'm doing wrong (i desapear 2 mounths ago). The page is optimize (title, description, h1, h2 etc.) few links with different ancers, but google put a spamy site www[dot]aadl[dot]biz in top 3 ratheer my page. Can you give me some advice to fix this issue? What I am doing wrong? Tanks in advance
Technical SEO | | lkeria0 -
404's in WMT are old pages and referrer links no longer linking to them.
Within the last 6 days, Google Webmaster Tools has shown a jump in 404's - around 7000. The 404 pages are from our old browse from an old platform, we no longer use them or link to them. I don't know how Google is finding these pages, when I check the referrer links, they are either 404's themselves or the page exists but the link to the 404 in question is not on the page or in the source code. The sitemap is also often referenced as a referrer but these links are definitely not in our sitemap and haven't been for some time. So it looks to me like the referrer data is outdated. Is that possible? But somehow these pages are still being found, any ideas on how I can diagnose the problem and find out how google is finding them?
Technical SEO | | rock220 -
Redirect them to some other related pages in your website
dear sir, i found 404 errors in my google adsense account as well google webmaster tool. how can i escape from these errors. and also tell me why can i increase google click rate. my google rate is so low.
Technical SEO | | learningall0 -
Duplicate page issue in website
i found duplicate pages in my website. seomoz is showing duplicate web pages this is issue or not please tell me?
Technical SEO | | learningall0 -
How to properly remove 404 errors
Hi, According to seomoz report I have two 404 errors on my site. (http://screencast.com/t/2FG8fA1dvGB) I removed them from google webmasters central about 2 weeks ago (http://screencast.com/t/MQ8XBvrFm ) , but they're still showing as an error in the next report (weekly update). Is there anything else you do about 404 or just remove urls through gwc? Or maybe seomoz data is delayed? Thanks in advance, JJ
Technical SEO | | jjtech0 -
My website pages (www.ommrudraksha.com) is getting good rank slowly. But no good sales ?
My website has been doing good slowly. I have been using seomoz recommendations. And it is a great help to see that my pages are slowly coming to the first page. I am also running PPC on google. I see there are many visitors to my website. But i do not get good conversion - or not getting customer buying products. My website : www.ommrudraksha.com My target keyword is : rudraksha
Technical SEO | | Ommrudraksha0