Webpage with around 200+ inter links per page
-
HI,
I have a client that I recently took on and I run a SEOmoz crawl on the website and a minor error was that ..
1. web pages have more than 200+ interlinks, reason for this is becuase the client offers a service to every place in the world and then has links to contact us/about us etc those kind of pages. is this something we need to strongly avoid?
2. The title tags are all over the suggested amount by 1/2 letters. - again is this really bad?
-
Hi, I admit, it does sounds spammy but the way it's been designed its not really as it's like a drop down list and not just a straight list of 200 blue ugly URLs lol. Thanks for your time
-
That sounds really spammy, but honestly if they have top 5 rankings for all of those I wouldn't remove them. I would work very hard to make sure it looks as least spammy as possible (well, as good as a list of 200 links at the bottom of your content could possibly look), since that's something that could seriously hurt your conversions & bounce rate.
Then I'd try doing a test with a few of the pages and see what happens to your conversion rates when all those links are removed -- if it makes a positive impact, then consider removing them across the site, but watch what happens to all those ranking very carefully.
It's worth noting that it's possible those links aren't doing a whole lot, because with so many links the juice from each link is much lower. But of course even with a very small benefit if there are enough of them they all add up.
-
Thanks for this reply, On the inner pages, they have for example... "weddings in Spain" And then have the unique content and at the bottom of the content have 200+ links to all the other locations, they already have more or less top 5 rankings for all the country's, do you think it's worth messing round with the structure or just build more links?
-
Having 200+ links per page is sub-optimal from an SEO perspective, but will not trigger any kind of penalty, if that's what you're concerned about. The PageRank that is passed through links is divided by the number of links, so with 200 links per page, each of those linked pages is getting far less PageRank (you can get a general comparative idea of how much with this tool: http://www.ecreativeim.com/pagerank-link-juice-calculator.php). So having too many links just dilutes the value of each link, but doesn't necessarily raise a spam flag or anything.
As an example, I recently had a client where we dropped their global navigation from 176 or so links down to less than 90 links, and they saw rankings boosts to every single important keyword (and of course the landing pages for those keywords were still in the global nav). One ranking went from 30+ to 8, though most gains were about 10 rankings for poor ranking keywords and 3 rankings for bottom of first page keywords.
As for the title tags, I would be far more concerned about title tags that are half again as long as their maximum -- usually every time I see that it turns out the title tags are also crazily keyword stuffed (a possible spam signal). I would certainly prioritize getting those title tags down into shape.
I'd also suggest moving to a more hierarchical structure for the global navigation -- perhaps linking to one contact page, and have that page link out to the hundreds of different regions?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Description tag not showing in the SERPs because page is blocked by Robots, but the page isn't blocked. Any help?
While checking some SERP results for a few pages of a site this morning I noticed that some pages were returning this message instead of a description tag, A description for this result is not avaliable because of this site's robot.s.txt The odd thing is the page isn't blocked in the Robots.txt. The page is using Yoast SEO Plugin to populate meta data though. Anyone else had this happen and have a fix?
On-Page Optimization | | mac22330 -
Ranked page is not desired page
I have a question on a problem I am currently faced with. There is a certain keyword that my employer wants to rank for. The good news is that sometimes it does rank in the top 5 pages of Google. (It drops in and out) The bad news is that it is going to a page that we need to keep, but not the ideal place we want people who are looking for that keyword to go to. I was wondering if anyone has had any experience with this type of situation and what tactic they used to get people to the better page.
On-Page Optimization | | trumpfinc1 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Handling Deleted Pages
The backstory: My site has a fantasy sportsbook where users can place "bets" on pretty much anything. Each game has a unique matchup page, where the odds are displayed and any conversation about the game takes place. Example here. About 95% of the games are automatically graded, but I have to manually grade the rest. Therefore, as soon as every game starts I check to see if any users have made a pick on it, and if not I delete it because it reduces my workload. The problem: About 15% of my search-driven traffic is queries for games that no longer exist, which makes sense because nobody bets on the super obscure games and these games are very easy to rank for. I am currently redirecting them to my 404 page but I'm worried that all of these hits are hurting my reputation with the big G. Would it be better to noindex all of these pages at first and take the noindex away as soon as I'm positive that the game will stay?
On-Page Optimization | | PatrickGriffith0 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0 -
Why some pages are not indexed?
I have a furniture´s ecommerce. When searching for "site: movstore.com.br" returned 1080 results, but if I search for "site: movstore.com.br / Product" returned 1020 results. I mean, that 1080 indexed pages, 1020 are products pages and the other 60 pages are irrelevant. Where are the category pages? "site: movstore.com.br / Categories" - 0 results
On-Page Optimization | | maisempresas
"site: movstore.com.br / Departments" - 0 results
"site: movstore.com.br / Marks" - 0 results What might be happening?0 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0 -
Are footer links at the end of each page still considered to be a valid tactic?
This is pretty much an opinion question, I was under the impression that footer links had been devalued almost to the point of uselessness, and if they weren't going to be of any real use to the users of the site why bother. I was speaking to a web developer though whose opinion I do largely trust who remains very pro footer links, and I was wondering what everyone else thought. Am I being too dismissive, or are footer links on the way out?
On-Page Optimization | | Tompt0