Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long should I keep 301 redirects?
-
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for?
As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
-
Thanks to both of you for your answers. I will then leave my rewrite rules just in case. I guess they are not slowing down access to the website as they are really simple and quite standard. I suppose that google takes longer to "learn" the new URLs through the redirects.
-
I would agree with Marcus' answer on this one.
Another question as an off-shoot from this one would be: What is the performance loss in checking each request against your htaccess rules?
If the answer is none, or very little, then perhaps keeping the 301 forever isn't a bad idea at all. You never know how long people will be linking towards those 301'd pages. I personally have some pages just like this which have been redirecting visitors for as many as 5 years, because it's better to keep the link juice than to end up as 404s.
-
The simple answer is... forever, unless you have some pressing reason to remove them. Certainly, I would keep them there till I knew there was no indexation of these other links and no requests for them for a say, 12 month period.
If you have external links pointing to any of these old pages, then again, that is another argument for keeping them in place.
Just leave them there, comment them as legacy in redirection script and forget about them and focus on something else.
Hope this helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a question about the impact of a root domain redirect on site-wide redirects and slugs.
I have a question about the impact (if any) of site-wide redirects for DNS/hosting change purposes. I am preparing to redirect the domain for a site I manage from https://siteImanage.com to https://www.siteImanage.com. Traffic to the site currently redirects in reverse, from https://www.siteImanage.com to https://siteImanage.com. Based on my research, I understand that making this change should not affect the site’s excellent SEO as long as my canonical tags are updated and a 301 redirect is in place. But I wanted to make sure there wasn’t a potential consequence of this switch I’m not considering. Because this redirect lives at the root of all the site’s slugs and existing redirects, will it technically produce a redirect chain or a redirect loop? If it does, is that problematic? Thanks for your input!
Technical SEO | | mollykathariner_ms0 -
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?
We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?
Technical SEO | | HeroDesignStudio0 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
301 redirect not working
Hi there! I have recently moved a domain that has been indexed by google and setup redirects so that it forwards to the new domain. It seems like the only redirect that actually is working is the canonical and main domain but every other page and or page nested within a folder are not working. Here is an example of some of the redirects. Am I doing this wrong? It seems to be going to the new domain but can't find the actual pages.... RewriteEngine On
Technical SEO | | twotd
RewriteBase /
RewriteCond %{HTTP_HOST} !agoodsweep.com$ [NC]
RewriteRule ^(.*)$ http://agoodsweep.com/$1 [L,R=301]
redirect 301 woodstoveservicerepair.html http://agoodsweep.com/woodstoveservicerepair/
redirect 301 /westchesterchimney.html http://agoodsweep.com/west-chester-chimney/ Thanks in advance for any help!!0 -
301 Redirect on a PDF, DOCX files?
Hi, I have to rename many pdf and docx files. How can I implement 301 redirect on them as they are linked from 'n' number of places? Regards, Shailendra Sial
Technical SEO | | IM_Learner1 -
Loss of search engine positions after 301 redirect - what went wrong?!?
Hi Guys After adhering to the On Page optimisation suggestions given by SEOmoz, we redirected some of old urls to new ones. We set 301 redirects from the old pages to new on a page by page basis but our search engine ranking subsequently fell off the radar and lost PR. We confirmed redirection with fiddler and it shows 301 permanent redirect on every page as expected. To manage redirection using a common code logic we executed following: In Http module, using “rewrite path” we route “all old page requests” to a page called “redirect.aspx? oldpagename =[oldpagename]”. This happens at server side. In redirect.aspx we are redirecting from old page to new page using 301 permanent redirect. In the browser, when old page is requested, it will 301 redirect to new page. In hope we and others can learn from our mistakes - what did we do wrong ?!? Thanks in advance. Dave - www.paysubsonline.com
Technical SEO | | Evo0