User behaviour reports

[elisainteractive]

Hi there!

we are all aware about the importance of user behaviour in search results. But I am a bit short of ideas in how a good report/analysis of this specific topic would be.

So far, I have managed to do the following:

• Usability tests and anlysis using tools like crazy egg, in order to check how is the traffic flow and the call to actions to the best products regarding people who come from SEO traffic.

• GA analysis focused on: bounce rate, page views and traffic flow

Is there anything else you would add to these two items to get the most out of this topic?

thanks a lot in advance!!

[elisainteractive]

thanks for your answer, although I am still a bit lost about new options to start with. Analytics world is huge!

[BlueprintMarketing]

Good morning,

I think you're off to a great start. One thing I would touch on considering your essentially talking about bounce rates and analytics reports are all the other companies out there aside from Google that do analytics for instance I use HubSpot, Adobe's Omniture Sitecatalyst, core metrics, kiss metrics, Web Trends & Reinvigorate by Web Trends https://www.reinvigorate.net/  the reason for so many is a lot of the businesses I'm involved with have different needs. For instance if one has a Web server in place already it might be much less money for them to use web trends in-house version than to pay for a software as a service version. Then again I use kiss metrics and Reinvigorate because one is only $20 a month to others for only $10 a month program that will give me heat maps and create reports is worth its weight in $10 bills.. I believe Adobe has the crown currently and is the King if you want to get technical however core metrics is honestly in my opinion just as good better for some things. What I would do is make your report on why some people choose to not use Google analytics. I know it sounds crazy however I personally would rather not use Google as opposed to use some of the services I have listed as it's just a little less information Google has of mine not to mention I truly enjoy using HubSpots all-in-one system you can't beat it if you're using a content management system and making many pages and want your prospects along with fairly comprehensive analytics built-in. I hope I was of help to you I would also add the good parts about Google and Yahoo ( have never used Yahoo analytics however I know they are free) things like certain video programs for CDNs use in the Google analytics ID along with outstanding programs such as SEOmoz with their campaign tools. I hope this is giving you some ideas of what to write about I look forward to reading it.

Sincerely,

Thomas Zickell

QuiZick Internet Marketing