How much SEO benefit am I getting from 'affiliate' links?
-
Hi all,
We run lots of different campaigns with affiliates and as such they have links on their websites pointing back to ours. I was keen to know how much 'link-juice' these kinds of links are passing back to our websites or how much SEO benefit we are getting from them. The links have "?=affiliate" in them.
Any thoughts would be greatly appreciated!!
Many thanks!
Rob
-
Hi Rob,
If the links back have nofollow in them I do not believe they will add any backlink benefit to you. The benefit you receive is what the affiliate links purpose was intended for – to drive sales.
Here is an interesting article that wills hed some light on your question. http://tentblogger.com/affiliate-links/
Hope that helps.
-
From what I can find on the internet, it depends. Matt Cutt's has stated that these types of links are for profit, so would typically be devalued. However, a few people have found value in these types of links.
Soooooo, it depends on the situation, but the main purpose of your affiliate network is still in place; to get more leads.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track Affiliate Clicks to Google Analytics
Hi, We would like to track the affiliate link clicks. Is there any way to track it from Google Analytic? Rajiv
Affiliate Marketing | | gamesecure0 -
What is the best way to boost no. of quality sites linking in?
Analysing my site ranking compared to competitors, I see that our weakness is getting others to share our content and link into it via their own blogs and social media - although I would say our social media activity is pretty good. We have also worked on getting listed free on relevant sites related to our product area (learn spanish in spain) in order to increase sites linking but this is still minute compared to our 2 main competitors. (As a note: paid listings are not totally justifiable for us at this point in time but perhaps in the future we will expand on this). Am I missing something here?
Affiliate Marketing | | sparkit0 -
Affiliate URLs Indexed in Google
We have an active in-house affiliate program which has a create-a-link function where affiliate, as in most affiliate programs, can build links back to our content to produce sales. The problem that I am seeing is that some of the affiliate URL versions are being indexed in Google rather than the original page. For instance.. http://www.ourdomain.com/page_start.aspx?affnum=F025212&Start_Page=RaceCar&referrer=createlink is outranking... http://www.ourdomain.com/racecar This presents 2 issues for us. First, this presents duplicate content issues obviously. Second, we pay our affiliates a portion of the sales so, in order to maximize profitability, we'd like the indexed pages to be the original version. What's the best way to handle this? I want to make sure that affiliates continue to get credit for links from their sites but search engine links should go to the original versions.
Affiliate Marketing | | ATIseo0 -
Does having affiliates hurt seo?
one of my clients has a TON of affiliates out there building links back to his site all with the ?ref=AFFILIATENAME tracking string does google understand this and not count these links or is there a way to nofollow all links with this tracking string? just wondering how big companies rank well and still have thousands of affiliates building links on all kinds of properties using all kinds of methods thanks
Affiliate Marketing | | Ezpro90 -
Adwords kept getting disapproved
Hi I am trying to run a google adwords campaign for our price comparison site, and have developed a landing page with content and a table of the best prices on where to buy the product. The ad is PS3
Affiliate Marketing | | ocelot
Compare the lowest prices
Buy Today However I keep getting the message disapproved "Landing page and site policy guidelines" Any ideas on how to get it to be approved as google are running ads for price comparison sites such as this one for the phrase 'dvd price comparison' http://www.kelkoo.co.uk/slp/ss-dvd-compare-price.html And I'm not sure what I am doing wrong?0 -
Google Panda & Effects On Affiliate Sites
Quick Question, We all have heard that outbound links for affiliate marketing will be filtered via Panda however how does this work when using the Google Affiliate Network URL's? Has anyone found different signals with using Google vs. Another Network?
Affiliate Marketing | | Ben-HPB0 -
Big Affiliate Site vs. Small In House Software For Link Value
Hi, I have a client who sells consumer products and is interested in affiliate advertising. Of course, they can get set up with something like CJ.com. They are also interested in possibly using some third party software to take their affiliate effort in house and be able to offer publishers simple urls. The idea is that this might help the link profile for SEO as well. Here are my questions: Does anybody have any experience with the complication level associated with third-party software for link value path? So, relative pluses and minuses. Can anyone recommend an affiiate software that is reliable and easy to use? Any opinion on one big site to go with... CJ, GAN, someone else? Thanks!
Affiliate Marketing | | 945010 -
Duplicate versions of pages on my site are getting indexed by Google...I think...
Hello, Our site has a very high bounce rate, which in part is down to a slightly old fashioned design, and also because we are a retailer and I imagine many visitors are simply quickly comparing prices and then leaving. However, having had a look in Google Analytics, I think that there is another issue that is contributing to a very high bounce rate. When I look in Content > Top Content, and order the pages in order of Bounce Rate, high to low, there are hundreds of instances of pages with just one or two visits in the last month, and a 100% bounce rate. The links are the same as our home page or pages on our website, but with extra letters and numbers at the end of the url. We have an affiliate scheme, which provides our affiliates with unique codes for the products they want to link to, and my guess is that these urls are getting indexed. I've looked at a few other links, and they go to translated versions of a page from our website, generated by Google. Other urls seem to have been generated by search results from our own search on the website. What worries me is that there are lots and lots of versions of the same page, with slightly different urls. I am by no means an SEO expert - I work for a very small company and am basically learning as I go - but I know that duplicate content is bad news. If the pages were on our own site, we could use 301s to redirect, but what about translated versions, or urls generated by affiliate schemes, or search results? Many thanks, Sophy
Affiliate Marketing | | sophycolbert0