Recommendations for Books on Analytics, Ecommerce and Data Manipulation?
-
Having just moved into a position where an Ecommerce site is now a big part of my responsibilities I'm looking to get up to speed on the topic (been a while since I worked on a shop). Site is Magento based. I'd also like any recommended books on broader analytics and using/reporting data.
Obviously finding books on these subjects isn't difficult, I'd just like mozers thoughts on any that are particularly good and more important still relevant ie fairly recently published. Quite broad topics these I know but open to any or all suggestions - however not too worried about covering wider SEO, more 'technical' guide style is what I'm interested in.
Couldn't really find any threads on books in general so should be an interesting topic (I hope!)
Thanks in advance for any help and suggestions.
-
Thanks Tom,
Yep, WA 2.0 is obviously very popular, my only slight concern was it's still pretty pricey and 3 years old now. I know the basics still hold true but had heard from a few people that it was quite heavy on how to's/step by steps, and I know Analytics has evolved a great deal in those 3 years. Any thoughts on how dated or not it is?
Thanks for the quick response.
-
Hi Steve,
Avinash' Web Analytics 2.0 is by far the best place to start IMO: http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
Two honorable mentions go to Bryan Eisenberg's A/B Testing http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/ref=pd_sim_b_7 and Brian Clifton's Advanced Web Analytics: http://www.amazon.com/Advanced-Metrics-Google-Analytics-Edition/dp/0470562315/ref=pd_sim_b_5
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please can anyone recommend any GOOD 'TRAFFIC BUYING COMPANIES ?
Hi Guys I really need some help here I am looking for some good traffic buying companies where we can buy traffic from that can will help us to generate leads from our own website. We want to 'buy traffic' that is targeted and generate leads from our website. We are running Google ad words but it is now becoming more and more expensive to run! Please can anyone recommend any good companies ? Thanks Gareth
Conversion Rate Optimization | | GAZ090 -
Facebook Connect login preventing traffic source conversion data. Any solutions?
We're buying traffic to the website via Adwords, and when they hit the website and go to sign up for an application (enter into our conversion funnel), the session concludes as a bounced session, a new session starts and that session now has a referral from Facebook rather than the original referring source. This means we can't monitor adwords conversions properly (or any other traffic source conversions) this seems to be quite a common problem with Facebook/Google account logins, in the case of Google, people block account.google.com but we can't afford to block Facebook outright as we're wanting to see other Facebook referrals. Has anyone come across this problem? Any suggestions of how to fix this?
Conversion Rate Optimization | | Startupfactory0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
How can I track the lead to its referring site in my Google Analytics?
Hi, is there a way to track a lead (through funnel setup or similar) so I can see who the referring site is? I want to be able to be able to calculate ROI from display ads, social media initiatives and other partner integrations. Thanks.
Conversion Rate Optimization | | Majsan0 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Can someone recommend a guide to getting started with Rich Snippets?
It's a bit tough to find info about getting started with Rich Snippets and how to start associating that information with the website. I'd appreciate some links to guides on how to get started, followed by how to get good at it. Thank You All in advance
Conversion Rate Optimization | | HMCOE0 -
Analytics for Facebook
I'd like to get some more accountability in my Facebook campaigns in the FB ads interface is woefully inaccurate regarding fan conversion. What's the best way to integrate Google analytics, or another tracking program into the new Iframe custom business pages?
Conversion Rate Optimization | | totalseo-1557340