Over-optimized title tags and location
-
Hi,
Question 1) I have gotten in the habit of putting e.g. Pizzas Birmingham, Pizzas Coventry, Brand name, for pizza outlets that straddle 2 towns / cities (which is often the case) - in title tags.
I tried, for example, Pizzas, Birmingham & Coventry, Brand Name - and it didn't work as well.
PS The Brand Name includes the word Pizzeria, not Pizzas.
Both towns / cities will be key markets when I use the above format.
But could this be seen as an over-optimization I'm thinking?
Question 2) In one of my title tags, I have Pizzerias, Restaurants, City, Brand name
which is working well, but that's 4 elements - is that too many? Is that an over optimization signal?
Thanks in advance for your help
-
Thanks Anthony - that's very helpful feedback - I'll have a go with those formats and see how it goes. I have quite a few pages to play with so I'm gonna test, test, and test again...
-
Hi Luke,
I don't believe that this would be considered over optimization but there's probably a better solution for your titles for a couple of reasons.
- Google places more relevance on keywords closer to the beginning of the Meta Title, so you'll want to keep that in mind. Also do a little keyword research. I would think that Pizza would be searched more than Pizzas or Pizzerias. If I were searching for a Pizza place I'd search simply for Pizza in Birmingham, or Pizza Restaurant in Birmingham.
I'd recommend XXXX Pizzeria | Pizza Restaurant in Birmingham AL and Coventry AL
XXXX = Brand Name
- If a user is signed in to a Google account, or Google recognizes the location of the user's IP, it will usually automatically display listings relevant to that location, which is why I recommended putting those near the end. Using your Meta Descriptions to help users know that the location is near them.
"XXXX Pizzeria is conveniently located near Birmingham and Coventry at 1234 Whatever St, Birmingham, AL. Delivery, Carryout, and Dine In available... so on and so on.
- For local businesses, Google Places results usually display before actual websites, so do your best to optimize your local listing by completely filling out the profile and by linking to the Google Places listing from your actual website.
Hope this helps.
Thanks!
Anthony
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is image SEO worth it for e-commerce?
I have been trying to find any case studies of people who have optimized images for SEO for their e-commerce website, but haven't been able to find any case study, indicating obtained results. I am wondering how much increase in Google Image search traffic others have been able to obtain when optimizing their e-commerce images for image SEO. I need this information to justify development resources needed for for example an image sitemap, changes to file names and alt texts, title tags and possibly EXIF data. File size is already ok. Hope someone has experience with this and can share some results. Also, would be great if Moz would do a Whiteboard Friday about this 🙂 (hint!).
Whiteboard Friday | | DocdataCommerce0 -
Who is gonna rank better in this case?
site:a has 1500 linking domains and 20000 backlinks site:b has 1500 linking domains and 5000 backlinks does good ratio between linking domains and backlinks works? i am asking only in terms of backlink profile, i know there are more things than backlink.
Whiteboard Friday | | calvinkj0 -
Domain and Sub-Domain Question
Hi, My company owns the domains www.NYSTATEMLS.COM and www.MYSTATEMLS.COM both of these sites are already on there way with a lot going on. I did just review video 5 on technical SEO and Rand was talking about how much harder it is to rank two websites. So i'm wondering what could be done in this area? Should something be done? The website nystatemls.com is necessary because it's dedicated to the state of new york & has been around for a long time. mystatemls.com came later because the business grew and we opened up to the national market. Looking for some insight. Thanks so much, Chris Farcher
Whiteboard Friday | | Cfarcher0 -
Targeted Keyword in the document
Hi, I write long articles 3k and 5k words my question is that I read in Moz article not use your keyword more than 15 times is also apply for 3k articles ??? and if yes than my second question is that I used my targeted keyword in heading also include in 15 times ???
Whiteboard Friday | | Frozen_Fry0 -
Sentences RDF Format
Why do we need to write sentences in RDF format (subject, object predicate) is there a reason for that ? Thank you,
Whiteboard Friday | | seoanalytics0 -
Internal linking: Global Nav Bar obscuring link authority?
I was watching Rand's whiteboard on how links in the headers/footers can impact SEO: moz.com/blog/links-headers-footers-navigation-impact-seo If I understood correctly: 1) Google will use the first link in the html that it sees for a given page. Additional links will not be considered for passing weight. 2) Text links in body (carry more weight than) > image links > nav links > footer links If we want to use a global nav bar, is there a simple solution for not obscuring the links in the body content? (It seems very awkward to load the header nav last (and bring it up via css after the page loads), and this also goes against Google wanting people to load above-the-fold content quickly.) If I internally link to a page that was not important enough to get a spot in the global nav, but I include this link in the body as a text link (for example, an accessory specific to that item), is this internal link really getting more weight in Google's eyes because it wasn't in the nav? This seems strange to me. Thanks!
Whiteboard Friday | | HalfPriceBanners0 -
Should this site be using Rel=Canonical VS No Index
I'm currently working on this site https://www.visitliverpool.com/accommodation I've been watching this video by Rand - https://moz.com/blog/rel-canonical but it's still unclear in this scenario. if you use the search facility "check availability" half way down the page the results page (urlparams) are no indexed. Would it be better to index and canonicalise? There is no similar content but I'm concerned that no index will remove the ability for semantic content to be visible to google. LADkajY
Whiteboard Friday | | Andrew-SEO0 -
GEO TAG Images for local SEO
Hello, In the pro webinar "All About Google Places – Do’s, Don’t, Best Practices and More" Benu recomends to geo tag pictures. I'm bad with coding and using joomla. Can somebody give me a step by step guide ? For now I use this code: What do I have to ad? I want to have the picture asociated with barcelona. What do you recomend? Use regional code Microformat I found this in wikipedia ; In case you recomend me to use this. Where does it go exactly? Thanks for help
Whiteboard Friday | | igrizo0