Is image SEO worth it for e-commerce?

[DocdataCommerce]

I have been trying to find any case studies of people who have optimized images for SEO for their e-commerce website, but haven't been able to find any case study, indicating obtained results. I am wondering how much increase in Google Image search traffic others have been able to obtain when optimizing their e-commerce images for image SEO.

I need this information to justify development resources needed for for example an image sitemap, changes to file names and alt texts, title tags and possibly EXIF data. File size is already ok.

Hope someone has experience with this and can share some results.  Also, would be great if Moz would do a Whiteboard Friday about this (hint!).

[Kuli130]

Everything You Need to Know About Telemarketing & Telemarketing Software

What Is Telemarketing?

Telemarketing can be described as the process of generating leads, gathering market intelligence, making conversions, and increasing sales through the phone or phone calls.

While telemarketing is a very useful tool for small and medium businesses, it can also be a valuable tool for large businesses in terms of saving time and money over personal sales.

In other words, telemarketing is also known as internal selling and is a common form of direct marketing. Telemarketing is generally considered a better option than personal or door-to-door sales. At the same time, you do not need to pay a huge amount to the seller, as well as bear his costs.

Just find the perfect telemarketing software to reach out to customers and increase the sales of your business, that's all.

There are many contenders when it comes to telemarketing solutions. Consequently, choosing the right phone sales solution to meet all your business needs is not easy.

What is Telemarketing Software?

Telemarketing software is a type of Contact Center tool that helps organizations reach out to customers, generate leads, make conversions, and drive sales through phone calls, text messages, chats, video calls, emails, and more.

In simple terms, it is software that helps organizations achieve their goals using the telephone system, both in a direct and repetitive manner.

Features of Telemarketing System

• Inbound and outbound telemarketing to attract leads and connect with customers.
• Call log history to organize data to appropriately maintain your prospect's data.
• Works all over the world, i.e. you can use the software remotely from any device and from anywhere.
• Desktop apps, mobile apps, web apps, and cloud services are available to run smoothly.
• CRM assists with automated lead scheduling, customer information, call scheduling, email marketing, and more.

Advantages of Telemarketing Solutions

• It is easy to find customers with a software telemarketing system as it provides an effective means of communication between you and your potential customer. In addition, it allows you to clear all product and service-related inquiries from your customers and effectively helps you in attracting leads.
• This allows you to reach as many customers as possible, since you just need the customer's phone number, not their address, in order to meet them physically. Reaching out to customers by phone or email is far more cost-effective than direct or personal sales.
• One of the main benefits of telemarketing software is that it helps you manage your contact list, automate workflows, and send emails to your customers directly when needed. The toolbar will do everything for you according to the permission you have granted.
• The software also provides you with reports and analytics to determine where you are generating high volumes and where you are falling behind. This will help you understand buying behavior, interests, and buying patterns.

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[NakulGoyal]

Do you have any competitive insights available? Do your competitor's product images show up in Google Images? Do Product Images show up in the SERPS?

[RossKernez]

Hi there,

It depends on how much competition do you have in your vertical. I have a client that gets a lot of traffic via images, but his niche is very small and his competitors do not have a good quality image, so he gets a lot of traffic.  In that case, it works great for him. If you have a lot of competitors in your niche it might not be a good idea.

Ross