After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transfer link juice from old to new site
-
Hi seomozzers,
The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept.
My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on?
Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer?
Thank you

-
What Justin said! And yes, 301's pass 95-99% of all link juice.
-
Hi Taysir
i would definitely not recommend transferring the link juice until you have the real urls set up, as this may detract from the links when they go live.
also you could use what is known as a canonical link to transfer this link juice.
you can find out more about using these links here, also helps with duplicate content on your site:-
http://www.seomoz.org/learn-seo/canonicalization
hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Explore more categories
-
Chat with the community about the Moz tools.
-
Discuss the SEO process with fellow marketers
-
Discuss industry events, jobs, and news!
-
Chat about tactics outside of SEO
-
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
-