Forwarding Empty URLs to Homepage for SEO & Old Backlink Salvaging - Is there any value or risk?
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Our company owns about 30 URLs that we aren't currently using. Is there any SEO value to be gained by forwarding these content-less URLs to our homepage if they aren't currently indexed by google?
Some of these sites were previously in use at low traffic volumes by companies who licensed use of our brand and URL. After parting ways a year or longer in the past, no 301 redirection was done to save the link juice, so it's long gone at this point. However, there may be some sites on the net that are still linking to various pages on the URL. What would be the best course of action to salvage any value of these URLs until they are in use again as full websites?
Insights would be greatly appreciated!
Cheers,
Justin
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I'd would 301 them. It's not going to hurt you. It could help you. The best value you would get for these would be if there were links to those domains, then some of that link juice would be passed on.
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