We will be switching our shopping cart platform from volusion to magento and really cautious / nervous about our rankings / seo stuff. any advice for anyone that has migrated stores, etc. these urls are years old, etc.
-
shopping cart platform switch and SEO. What do you suggest? What's the best way to ensure we keep rankings.
-
In December 2008 I helped a company transition from BV4 to Volusion. Like your situation, our URLs were years old at that point (the original Website launched in 1996).
I really only have 2 pieces of advice:
1. Make sure you've set up your 301 redirects properly (we didn't, and it took 6 weeks to sort out the mess).
2. Hang on for the ride.
Be prepared for a major dip in traffic, particularly if you are re-writing all of the URLs. But take heart. Sometimes the dip is necessary to move onward and upward. Seth Godin wrote a whole book on The Dip. Now might be a good time to buy your CEO a copy.
Cheers! I hope all goes well and that it moves you one step closer to awesomeness!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a site rank high without any visible SEO tactics?
Hi SEO specialists, I don't know if this is the right place to ask this, but there is something bugging me for awhile now, so I thought let's give it a try. I work for several clients and one of them works in the Psychic business. Since a few months we see that site from Psychicvop.com is taking over all kinds of top rankings in Google. The strange thing is that I can't detect anything that I always learned which is basic material for SEO. There isn't much content and there link profile isn't really spectacular either. Does any of you have an idea what it is about this sites that makes them outrank every other site in the business?
Intermediate & Advanced SEO | | LiveFootballTickets0 -
When the site's entire URL structure changed, should we update the inbound links built pointing to the old URLs?
We're changing our website's URL structures, this means all our site URLs will be changed. After this is done, do we need to update the old inbound external links to point to the new URLs? Yes the old URLs will be 301 redirected to the new URLs too. Many thanks!
Intermediate & Advanced SEO | | Jade1 -
Looking for SEO advice on Negative SEO attack. Technical SEO
please see this link https://www.dropbox.com/s/thgy57zmmwzodcp/Screenshot 2016-05-31 13.25.23.png?dl=0 you can see my domain is getting tons of chinese spam. I have 410'd the page but it still keeps coming.. 7tnawRV
Intermediate & Advanced SEO | | mattguitar990 -
Can the Alternate/hreflang tags harm SEO?
Hello, Recently one of my regional websites, targeted for Denmark (xxxx.dk (TLD)), received a manual penalty from Google, specified as “pure spam”. The reason for this (as I suspect) can be the fact that the Danish site’s content, is fully translated from English, on the main site (.com). To fix that problem with Google, I want to use the “alternate/hreflang” tags on both sites
Intermediate & Advanced SEO | | Kung_fu_Panda
URL’s (the main and the regional), before submitting it for a second review on WMT. Following this, I would like to ask you few questions: 1. Is there any RISK in using alternate tags between two sites (a “healthy” site to the one that got the penalty), Can it harm the SEO of the main site (.com)?
2. Once done, Will it resolve my problem with Google? Will they remove the manual penalty?
3. Based on your experience, would you recommend me to rewrite all the content on the Danish site, instead of just translating it (the current status)? Would love to hear your opinion on those issues. Thanks a lot!0 -
Wix.com ...what if any issues are there with this platform and SEO?
I have a client that would like me to support them with SEO on a Wix.com site. I was hoping to get some feedback from the community to see if there were people who had experience int he following areas: Supporting the day to day operation of a WiX site? Specifically are there any issues I need to watch out for or be aware of if I choose to support this site? From and SEO perspective is this platform OK or are there some issues I need to be made aware of? I would sincerely appreciate any input or comments on this platform.
Intermediate & Advanced SEO | | Ron_McCabe0 -
Negative SEO and big decrease in main keyword ranking
Hi about 4 months ago, I had ranking #1 to #4 for "SEO" in Persian in my country; but someone made about 1000 spam links to my site and some other industry sites. I disavowed the links when I see (after 2-3 days of OSE detection). But now I'm in the page 2 of rankings for the most important keyword I ever had. The point is, My visits increased in this months, but I lost my rankings for this keyword not others. The spammy links targeted my main keyword. Whats you idea to get my ranking back? I'm writing content about SEO, Marketing and blogging for about 4 years and I don't have any bad resume in buying links or stuffing keywords or ... All natural.
Intermediate & Advanced SEO | | masoudfatemi0 -
SEO value of Articles, Magento vs. Wordpress?
Our e-commerce site is running on the Magento platform while the blog for the site is integrated and is on the Wordpress platform. The blog is not on a separate subdomain, so it is on www.website.con/blog. What I wonder is how Google treats information on a Wordpress blog compared to pages created in the Magento CMS pages. Would a high quality content article posted as a blog post on the Wordpress have a lower SEO value than a page on the Magento? Thanks.
Intermediate & Advanced SEO | | ikomorin0 -
Will using a service such as Akamai impact on rankings?
Howdy 🙂 My client has a .com site they are looking at hosting via Akamai - they have offices in various locations, e.g UK, US, AU, RU & in some Asian countries. If they used Akamai, would the best approach be to set up seperate sites per country: .co.uk .com .com.au .ru .sg etc Although my understanding is that Googlebot is located in the US so if it crawled any of those sites it would always get a US IP address? So is the answer perhaps to go with Akamai for the .com only which should target the US market and use different / seperate C class hosts for the others? Thanks! Woj
Intermediate & Advanced SEO | | wojkwasi0