Local Business Listings
-
We have about 60+ local businesses under our main brand we are hoping to manage "easily". We are looking at these three, but unsure which will work the best:
Our past vendor worked with localeze, but had some problems with axicom listings. We are leaning towards Yext, but not sure what all the differences are and if we are comparing apples to apples.
Thanks!
-
I have used both UBL (3 years) and Yext for about 7 months. In the beginning I saw nice results with UBL. After UBL makes initial insertion, it seems to be very passive. I am not seeing great results in the last 12 months with UBL. I think they may have become complacent. I too have seen the duplication issues. Yext really does a nice job with real time updates. Running a special promotion works very well with Yext. the reach does not seem to be as broad with Yext as UBL. We struggle with Google merging our moving company Admiral Movers, www.admiralmovers.com & our records management company Admiral Records Management, www.admiralrecordsmanagement.com. They occupy the same block, but we except mail at the main location for Movers, because we do not want anyone wandering around the records center. They are two separate corporations, separate ownership, website, phone number & employees. Right now neither is showing up on Google (formerly Google places) +. If anyone can offer advice here, we are beyond frustrated. We are currently investigating Ecinity for both businesses. I have heard some good things about the service. Also a little leery that it is a beta. I appreciate any input & guidance. Follow up on Ecinity, it is working nicely.
-
Hi Kerplow,
Bede has hit the nail on the head with this:
Yext is more about listing management and control. Localeze and UBL are more about hitting upstream data providers and getting full coverage. They're best used in some sort of combination, so I don't think this is an either/or choice.
Yext's tool is about management, whereas Localeze and UBL are primarily about the creation of profiles. If management is your goal, then you'll probably want go with the Yext for that...though many Local SEOs object to the price tag.
-
Just like Bede said,
UBL = Inexpensive and quick, but can lead to some issues. It's more about posting your listing in as many places as possible, but not managing the content once it's there. Not bad at all for the money though.
YEXT = More expensive. More control. Better management of content.
If your goal is to simply get your business listed in as many places as possible to increase impressions and awareness, I'd go with UBL.
If you're looking for more of a full fledged reputation management solution that allows for each listing to be easily updated with new specials, content, images, etc, then YEXT is probably the way to go.
If you've got the money - go with both.
Mark - Got ya man. Long day here too. Old No. 7's taking care of me though.
-
They're different products, and I don't think they serve the same role, so they're hard to compare.
Yext is more about listing management and control. Localeze and UBL are more about hitting upstream data providers and getting full coverage. They're best used in some sort of combination, so I don't think this is an either/or choice.
I can talk from recent experience about UBL and Yext. Less so about Localeze because I've never used the enhanced listings product. Maybe someone else can chime in on that one.
The results we have seen with UBL have been mixed. Initially we were happy with the service. Although we found that it tended to create some duplicates if we weren't incredibly careful, the distribution was good. Recently (the past 6 months) we've seen more duplicates happen due to UBL, and in some cases data doesn't appear to have been distributed at all. This is only my own experience, though, so perhaps I ran into issues that don't normally happen.
Yext was nice to use, and I think it's valuable in that it's offering rapid access and changes via what they describe as a custom API. It's much easier to update data quickly, and it seems to have a pretty solid selection. On the flip side, it's expensive for small businesses, and, again, doesn't hit the upstream data providers.
(also, recent review on Yext by Mike Blumenthal here: http://blumenthals.com/blog/2012/03/01/yext-local-seo/)
I've only ever used Localeze to ensure the upstream data is accurate and to avoid duplicates. At the very least, I think you have to involve the regular version in order to get the data consistent.
So, personally, I'd deal with the upstream data from Localeze and infogroup etc. manually, wait for it all to settle out, and then consider Yext as a way to manage some of the major portals.
Hope this helps.
-
Not sure I understand the question. Must have had too much to drink tonight.
Yext is the easiest an the most relaible. All three are worth working with? Did I miss something?
show me the love on the thumbs up....been a long day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it for a business name to be spelled consistently?
If a company is Safe-Tec but the domain name is Safetechelmets (no dash) and the Twitter account is Safe-Tec Smart and the FaceBook is Safe-Tech Safety Gear, how damaging is this for SEO, and is there a way to prevent the damage without changing the Twitter Account, Facebook account of domain name? Thank you so much in advance.
Branding | | BirdIsTheWord2 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
What would you do before starting a new online business in the financial field?
Hi, What would do before you starting a new online business in the financial field for preventing reputation issues and start to branding your new company name? Which services / tools would you choose to use? Thanks in advance.
Branding | | JonsonSwartz0 -
How to set up Google Local for regional branches?
Hi our company is expanding and we are opening up branches throughout the UK. I want to register a Google Local for each of our new branches. How is best to do this? My exposure to Google Local is somewhat limited, though I have set up single businesses before, I've never dealth with multiple addresses. Any help or advice would be great! Thanks Aran
Branding | | Aran_Smithson0 -
What tools do you use to submit a site to local yellowpages?
Hey all, two part question for you. Do you use any tools to automatically submit websites to local yellowpages (example: http://business.intuit.com/directory/marketing/100_syndication_sites.jsp)? and if so, what one and why? Are there any dangers to doing it this way? It seems that this might save a lot of time and be incredibly helpful to manage your brand profile pages in a centralized location. Also some tools that I am seeing incorporate brand monitoring (which you can do through a variety of tools I know). Anyways, thoughts? comments? tips?
Branding | | prima-2535090