Here's some more proof white hat SEO works
-
I guess this is the most logical place to share this with you. I do SEO for many sites. I've recently been focusing on two in particular for the same client. We used Netfirms SEO services to get links--he insisted--which basically consists of writing articles in broken English and placing them all over blog networks with our desired anchor text.
On the other site, I simply refused to employ those services. This was the client's main site, and was way too important to mess around with. I built links myself, the legit way.
Long story short, for months I watched the shady, black hat site climb and climb in the SERPs, while the white hat one kept falling.
This morning, I checked my SEOmoz campaigns and my white hat site went from #8 to #2 and my black hat site went from page 2 to no longer being in the top 50.
Just another example of what's been happening with Google lately and how great it is. Interestingly, the black hat site never got a warning in GWT about buying links.
Now I just have to figure out a way to break the news to my boss and tell him I told him so without actually using those words.
-
it doesn't!
but i had no where better to put it!
-
Hmm . . . how does that relate to coat hangers?
-
Another one for a case study?
http://www.hangerworld.co.uk/blog/keep-calm-and-de-optimise/
-
what is white hat SEO? this is question i am looking to answer.
Google consider some link white hat in past. now grey or black.
what are all the time what hat seo link building? can some one share it?
or can you share marisa?
Thanks.
-
Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.
-
Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.
-
I would not say anything.
You never know what google will be targeting next week.... or where errant arrows will hit.
-
How about: sign the resignation, go in, slap him, and he wants to fire you... Then you say: "Nonono! You miss understood me, you don't fire me, I quit! :D"
And BTW: There is a need for them to know that anyone can make mistakes, bosses, managers too.
-
Would be funny though.
Personally I'd just use it for him to trust you in the future and bring it up whenever you need to back up a point he doesn't agree with.
-
Thanks Marisa, nice cool to get good feedback fom other SEOs, after all we can be a very critical bunch
I'm going to do another you moz post soon as a follow up as I'm still getting some great traffic from my efforts. Though, I haven't yet heeded my own advice and put an hour aside to jump on another meme.
-
The best is not "I told you so" it is a lesson in general, that slow and steady wins the race....
There is some falacy in business that has been perpetuated that the analogy work smarter not harder is somehow true, and a longterm winning strategy.
In most areas of business working harder AND smarter is needed...
and SEO is one of those areas for continued growth, and to alleviate the sleepless nights of worry if that "Last Tactic" will be the straw that breaks the camels back
Not sure if i could have worked in more metaphors in there
-
Hilarious. BTW, I enjoyed your recent case study as well.
-
That's like signing your resignation
-
Great news. A win for the Good Guys.
This may help you tell your boss...
http://wiki.answers.com/Q/How_do_you_say_i_told_you_so_in_20_languages
-
I'd just go with I told you so.
Then Google slap him
-
"Now I just have to figure out a way to tell my boss I told him so without actually using those words." I feel your pain!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would this be duplicate content or bad SEO?
Hi Guys, We have a blog for our e-commerce store. We have a full-time in-house writer producing content. As part of our process, we do content briefs, and as part of the brief we analyze competing pieces of content existing on the web. Most of the time, the sources are large publications (i.e HGTV, elledecor, apartmenttherapy, Housebeautiful, NY Times, etc.). The analysis is basically a summary/breakdown of the article, and is sometimes 2-3 paragraphs long for longer pieces of content. The competing content analysis is used to create an outline of our article, and incorporates most important details/facts from competing pieces, but not all. Most of our articles run 1500-3000 words. Here are the questions: Would it be considered duplicate content, or bad SEO practice, if we list sources/links we used at the bottom of our blog post, with the summary from our content brief? Could this be beneficial as far as SEO? If we do this, should be nofollow the links, or use regular dofollow links? For example: For your convenience, here are some articles we found helpful, along with brief summaries: <summary>I want to use as much of the content that we have spent time on. TIA</summary>
White Hat / Black Hat SEO | | kekepeche1 -
Hiding Elements on Mobile. Will this effect SEO.
Hey guys and gals, I am hiding elements with @media sizes on the mobile experience for this site. http://prepacademyschools.org/ My question is when hiding elements from mobile, will this have a negative effect on rankings for mobile and or desktop? Right now it is a hero banner and testimonial. My interest is because I feel responsive is now working against conversions when it comes to mobile because desktop typically has the same info several times where mobile it can be repetitive and only needed once. Thanks,
White Hat / Black Hat SEO | | brightvessel1 -
Best tips needed to compete in SEO industry? (Thank you in advance)
Hello Moz Friends, So I wanted to ask for your friendly tips. Im in Colorado and my competition has business names like Colorado SEO and then one company owns like 5 of the top 10 Google ranked sites under different names. Im an honest guy, but how does someone compete in a crazy competitive industry? How about you? Did you start at the very bottom and never got to the top? Or did you outrank the leaders? I know seo people are smart, but it's easy to wonder if there is any room left? So just wondering your success or failure stories with competing in a competitive market online Any tips are appreciated! Chris
White Hat / Black Hat SEO | | asbchris0 -
Reputable SEO companies
I am looking for a reputable SEO company to assist in link building. I have done many searches and find that there are many sites that have a "top 10." However I am finding they are listed there due to paying large amounts of money. Any recommendations on companies that can show real results and are not charging extreme amounts of money while using minimum wage interns to do all the work with crappy results. I had a few people suggest "internet marketing ninjas" if anyone has used, chime in. Thanks
White Hat / Black Hat SEO | | nchachula0 -
Could this be negative SEO?
Hi, I've attached a copy of our Google ranking for one of our keywords for our site and a competitor. Also shown is the number of external links over time for the same 2 sites. There seems to be a striking resemblance between the 2 sites so could this be the result of negative SEO? What's the best way to determine whether you've been targeted for negative SEO? Thanks, site-analysis.jpg
White Hat / Black Hat SEO | | AndyMediaLounge0 -
SEO Experiment with Google Docs
Please check out this doc - https://docs.google.com/document/d/19VS4SnVvq6VJHQAIrB3CX7iL1ivZU4DH6fyfrHLsNFk/edit Any insights will be highly appreciated! Oleksiy
White Hat / Black Hat SEO | | wcrfintl0 -
How is this obvious black hat technique working in Google?
Get ready to have your minds blown. Try a search in Google for any of these: proform tour de france tour de france trainer tour de france exercise bike proform tour de france bike In each instance you will notice that Proform.com, the maker of the bike, is not #1. In fact, the same guy is #1 every time, and this is the URL: www.indoorcycleinstructor.com/tour-de-france-indoor-cycling-bike Here's the fun part. Click on that result and guess where you go? Yup, Proform.com. The exact same page ranking right behind it in fact. Actually, this URL first redirects to an affiliate link and that affiliate link redirects to Proform.com. I want to know two things. First, how on earth did they do this? They got to #1 ahead of Proform's own page. How was it done? But the second question is, how have they not been caught? Are they cloaking? How does Google rank a double 301 redirect in the top spot whose end destination is the #2 result? PS- I have a site in this industry and this is how I caught it and why it is of particular interest. Just can't figure out how it was done or why they have not been caught. Not because I plan to copy them, but because I plan to report them to Google but want to have some ammo.
White Hat / Black Hat SEO | | DanDeceuster0 -
What's been your experience with profile link-building?
What have your experiences been? Short Term? Long Term? There isn't a lot written about it, and I'm wondering where it falls in the order of things. I was very hesitant to jump in, but have launched a few campaigns, both for local geo targeting phrases, and national accounts. Surprisingly, I've seen a surge in rankings, but also wonder how short lived they will be. I've noticed the links still don't come up in tools like open site explorer, but I'm able to find them when searching for the unique username I used while building the profiles. The sites I'm listing on have no relevance to industry, unless by chance, although the PR's I'm using are all 4 or higher. Is this considered gray hat?
White Hat / Black Hat SEO | | skycriesmary720