How would you optimize a news site with no defined keywords in mind
-
Hi I have setup a news site giving young writers a (paid) place to write mobbly.com but I want to promote it.
there is no specific keyword apart from the top of the individual article
should I choose some or just let each article do its own thing
any advice would be greatly appreciated
-
Jimmy,
I would say Anthony's second direction would be the route I would go. If you are paying your writers, ultimately your goal is to get some ROI somewhere down the line, right ?
Although people will search for journalism freelance writers ect, when you search for journalism or freelance writers you get job postings. You really want to build your subscriber base and readers and not attract more writers.
Ranking for keywords like news is probably harder to rank but if and when you do, I think you'll be better off for it.
S&M
-
Jimmy, as Anthony says, you need to be careful about who you are targeting.
You want writers but you shouldn't be trying to attract them to the main news pages. Those are to attract readers. There should be a separate page to attract writers, otherwise you will attract writers but no readers.
My writers page does well, even though I've never really optimized it.
For stories, your keyword or theme will be in the headline and title. Make headlines short and snappy. Don't bury the lead, make sure the story covers the theme and wrap up at the end. Hints, in the form of subheads work well. So do relevant pictures (make sure you have rights to them)
-
Two directions I'd go:
If you're looking to attract young writers:
Journalism, Freelance Writing, etc
If you're looking to attract readers:
News, Entertainment News, Opinions, Columns, Blog, etc.
You're looking at very broad keywords, and you're right, the individual article pages won't really require much keyword optimization. However for your home page and root domain in general, you should do some research about what phrases readers or freelance writers search for when submitting or reading news, and concentrate on those.
Hope this helps.
Thanks,
Anthony
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Hello. my company acquired another website. This website is very old, the content within is decent at best, but still manages to rank very well for valuable phrases. Currently, we're leaving the entire site active on its own for its brand, but i'd like to at least redirect some of the content back to our main website. I can't justify spending the time to create improved content on that site and not our main site though. What would be the best practice here? 1. Cross-domain canonical - and build the new content on our main website? 2. 301 Redirect Old Article to New Location containing better article 3. Leave the content where it is - you won't be able to transfer the ranking across domain. Thanks for your input.
On-Page Optimization | | Blenny0 -
Optimal Copy Length
We have a separate page for every product of every bank e.g. http://www.imoney.my/home-loan/citibank The idea is to make it rank for the name of the keyword + the name of the bank. Is the copy long enough for that to happen? We've written one paragraph of unique copy about bank's product information. Shall we write more, or it is enough?
On-Page Optimization | | imoney0 -
Meta keywords and meta news keywords
I've got a question regarding this. So normally Meta keywords it is not relevant and we shouldn't use them, however there are opinions that we can use them as these are signals for other Search Engines. Meta news keywords - are ok to be used in the news sites. what is your opinion on using both of them on a news site? Can this help, or harm? thanks, Irina
On-Page Optimization | | InformMedia0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
What is this site all about?
Can anyone here tell me what this site is all about?... I really need to know, i have a blog.
On-Page Optimization | | Wales33030 -
Strategy for dealing with keyword variants
I'd like your opinion on the strategy of dealing with key phrase variants: I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases. Which course of action do you recommend : ----------- create new pages ------------ Create new pages for each variant and get them to grade A. If I go this route what sort of cross linking scheme should I use between this pages? ---------- improve existing page ----------- Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants? Many thanks for your ideas and opinions.
On-Page Optimization | | PillarMarketing0 -
Importance of Keyword density?
Short, Sweet and easy for you guys!! How important is keyword density??? Cheers
On-Page Optimization | | wazza19850