Strategy for dealing with keyword variants
-
I'd like your opinion on the strategy of dealing with key phrase variants:
I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases.
Which course of action do you recommend :
----------- create new pages ------------
Create new pages for each variant and get them to grade A.
If I go this route what sort of cross linking scheme should I use between this pages?
---------- improve existing page -----------
Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants?
Many thanks for your ideas and opinions.
-
Thanks for the reply. Anyone else have an opinion? Many thanks
-
Your aim should be high search engine rankings and conversions, not grades. Please bear in mind that seomoz grading system just promote seo best practices they don't have 1 to 1 correlation with search rankings. So i will suggest you to focus on link building instead.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it important to have a csv with high listing keywords?
I understand some digital marketing companies have a list of relevant keywords that are high ranking. I'm just curious why might they need it? I'm thinking about adapting this process into my companies marketing department, but I can't justify it if it is necessary. Could somebody care to explain why its important and an example when needed?
On-Page Optimization | | petmkt0 -
Keyword Optimisation
In terms of on page optimization for Key words, should I be trying to optimise the page for all the keywords in my adwords campaign, which is approximately 200… or just the words that generate the most click throughs, etc
On-Page Optimization | | Hardley1110 -
How to increase SERP for long tail keywords?
Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up. What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?
On-Page Optimization | | herlamba0 -
What is the best way to target two keywords with one website?
I have a client that needs to target two different citys for her service. I have her front page ranking first page for one of the cities, but I have tried all sorts of things and can't get her front page to rank first page in the second (and less competitive) city. I know the drill about making a second page and trying to rank that page but is there a better way?
On-Page Optimization | | jonnyholt0 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Keyword in URL: Ranking Factor?
I've got a site about a specific topic, which we'll call "themes" for the sake of this discussion. I personally like to keep the url structure short and clean (for usability purposes, but mainly because I'm a perfectionist and a minimalist). I feel that adding "themes" to the url structure is a bit redundant. However, nearly every keyword phrase that my site should rank for includes the word "themes." So I'm wondering how much I'm handicapping myself by not including the keyword "themes" in the url? The domain name itself sort of includes the keyword . . . although it's in Italian (I chose the domain for it's brand-ability, not for the keyword). A quick example: My Url Structure: www.themo.com/topic/abc My Competitor's Url Structure: www.sitesample.com/themes/topic/abc For many of the keywords, the competitors with the keyword in the url rank highest. But, I'm not sure how much emphasis to place on this, because from my understanding Google doesn't pay as much attention to url keywords anymore . . . and those sites might just be ranking high because they've been around for so long (which also happens to be the reason why they coincidentally also include the keyword in the url, because they started the site when that was a high ranking factor). Thoughts? Should I just trash my perfectionism and add the keyword to the url structure? (By the way, the site is only a couple months old and doesn't have any significant backlinks to inner pages yet, so changing the url structure wouldn't be a big deal if I decided to do that).
On-Page Optimization | | JABacchetta0 -
Keyword canibalization
Hi all, as part of the optimization process i've used the same keyword in two different pages of my site (the "home" page and another page") 'cause I had only four criteria (keywords) selected for my business model and six pages so I had to redistributed it in diferent pages. This keyowrd especifically is suited for two pages of the website. The thing is that it could result in keyword canibalization as two pages are competing for the same keyword and may Google penalize the site. ¿How could I solve the problem? I can use only these four criteria according the the business model of the company. In case the pages are indexed and something has been changed how must i proceed? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Meta keywords and meta news keywords
I've got a question regarding this. So normally Meta keywords it is not relevant and we shouldn't use them, however there are opinions that we can use them as these are signals for other Search Engines. Meta news keywords - are ok to be used in the news sites. what is your opinion on using both of them on a news site? Can this help, or harm? thanks, Irina
On-Page Optimization | | InformMedia0