Dramatic fall in SERP's for all keywords at end of March 2012?? Help!

[cewe]

Hi,

Our website www.photoworld.co.uk has been improving it's SERP's for the last 12 months or so, achieving page 1 rankings for most of our key terms.

Then suddenly, around the end of March, we suffered massive drops in nearly all of our key terms (see attached image for more info).

Basically I wondered if anyone had any clues on what Google has suddenly taken a huge dislike to with our site and steps we can put in place to aid with rankings recovery ASAP.

Thanks

n8taO.jpg

[cewe]

Hi Peter,

We get get a message from Google via webmaster tools in Feb about 'unnatural links', but it's difficult to identify which links they are referring to. We certainly don't deliberatly or activly ingage in any sort of unnatural link building.

Thanks

[cewe]

Thanks Dilson.

[PeterM22]

Your backlink profile looks very SEOd... nearly all exact match anchors. Looks like some of the links may be from private link networks too? Google has hit sites that have these kind of links very hard. They busted a lot of the private link networks last month and last week they released the overoptimization penalty that seems to have hit sites that have lots of exact match keyword anchors very hard. Sorry I don't have better news!

I'd get rid of as many of these links as you can....though there are sooo many I'm guessing this task won't be easy.

[BonsPlansvacances]

Hi,

I have exactly the same situation here. Did all the changes needed before penguin goes on .. but droppped badly.

Did you check your Google Webmaster Tools for any google message ? (if you were hit by some google updates errors http://searchengineland.com/penguin-update-recovery-tips-advice-119650)

You can also check this page ..http://www.seomoz.org/google-algorithm-change

Still investigating on my side ...