Does page size and relative content position affect SEO?
-
Good morning,
Each product page of our e-commerce site consists of a fairly lengthy header and footer. The former of which contains links to ~60 product categories, the logo, etc, while the latter contains information such as the latest posts from our blog, links to support, etc. The main "content" of the page is of course product related information, which also happens to contain a bit of templated data such as links which when clicked open respective sliders containing information regarding our return and shipping policies.
The question: We wonder whether the relative "size" of the page has anything to do with SEO results. As an example, suppose the page header consists of 20% of the total page size, the important page-specific content consumes 60%, and the footer consumes the final 20%. Is this relevant?
Or to rephrase the question: Should we be concerned about keeping our headers and footers as small as possible?
Thanks!
-
My sample size is small (I am currently maintaining just four sites) but all of them include a large banner on top, which leaves 95% of text content below the fold. None of them have been penalized for this so far, and all of them rank well.
As for the original question, such ratio does not seem to affect standings of the sites I've worked on. However, keep in mind that such heavily skewed page interface tends to look bad, affecting your customers' UX. I would try to keep your footer at most as large as the body of your smallest page.
-
Certainly your content should be substantial, or you will be done for thin content, but what they limit is no one knows for sure, you would also want to see some content above the fold. Google recently bought out a update that penalizes pages with no content above the fold. How I read it, it is mainly for pages that have lots of adds and other stuff and the content you searched for below the fold, but could mean that you need some text above the fold that mentions the search terms.
So if you want to rank for widgets, you would want to have the keyword widgests above the fold.http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JavaScript page loader - SEO impact
Hello all,
Technical SEO | | Lvet
I am working on a site that has a bizarre page load system. All pages get loaded trough the same Javascript snippet, for example: Changing the values in the form changes the page that is loaded. The most incredible thing is that, against my expectations, pages do get indexed by Google.
My question is: "Does loading pages dynamically using JavaScript affect the overall SEO performance?" Why are pages getting indexed? Thank you for shedding light on this.
Cheers
Luca0 -
Indexing pages content that is not needed
Hi All, I have a site that has articles and a side block that shows interesting articles in a column block. While we google for a keyword i can see the page but the meta description is picked from the side block "interesting articles" and not the actual article in the page. How can i deny indexing that block alone Thanks
Technical SEO | | jomin740 -
Best way to deal with over 1000 pages of duplicate content?
Hi Using the moz tools i have over a 1000 pages of duplicate content. Which is a bit of an issue! 95% of the issues arise from our news and news archive as its been going for sometime now. We upload around 5 full articles a day. The articles have a standalone page but can only be reached by a master archive. The master archive sits in a top level section of the site and shows snippets of the articles, which if a user clicks on them takes them to the full page article. When a news article is added the snippets moves onto the next page, and move through the page as new articles are added. The problem is that the stand alone articles can only be reached via the snippet on the master page and Google is stating this is duplicate content as the snippet is a duplicate of the article. What is the best way to solve this issue? From what i have read using a 'Meta NoIndex' seems to be the answer (not that i know what that is). from what i have read you can only use a canonical tag on a page by page basis so that going to take to long. Thanks Ben
Technical SEO | | benjmoz0 -
Do I need to do on-page SEO for my mobile site?
We have a desktop site, and we just built our first mobile site. Right now, the mobile site doesn't have any title tags, meta descriptions or anything like that, but do I need to even do that? If I have all of that on the desktop site, and the mobile site is just redirected from the desktop site, can't I just do it on the desktop site only? Is there anything to gain from doing it for both sites?
Technical SEO | | KempRugeLawGroup0 -
Redirect them to some other related pages in your website
dear sir, i found 404 errors in my google adsense account as well google webmaster tool. how can i escape from these errors. and also tell me why can i increase google click rate. my google rate is so low.
Technical SEO | | learningall0 -
Secondary Pages Indexed over Primary Page
I have 4 pages for a single product Each of the pages link to the Main page for that product Google is indexing the secondary pages above my preferred landing page How do I fix this?
Technical SEO | | Bucky0 -
Seperate Pages for similar keywords from SEO standpoint
Should I create separate pages with unique URLS for very similar keywords. If the answer is yes - how do i ensure uniqueness of content? For eg. Lets say the keywords in question are:- send money to china transfer money to china money transfer to china online money transfer to china. Thanks.
Technical SEO | | himanshupatil0 -
Redesign an SEO-Disaster | Help with Redirects of Gray Hat Pages
Hi gang. I'm a new SEO and I'm currently working on the redesign of a website. I have just discovered a ton of hidden pages that are filled with duplicate content, basically reiterating the main keyword in a variety of different variations. Each page is titled with the variation on the keyword phrase and then has one paragraph of text very similar to the previous page, etc. Here is an example of one of the offensive pages (nice lookin' site, eh?): http://www.vasectomy-reversals.com/vasectomy_reversal_surgery.html The new site will not have any of these pages. I'm writing the 301 redirects now and want to redirect these offensive pages to the most relevant page on the new site. But, I'm afraid to redirect the offensive pages. Should I leave them alone, or can I have the former developer remove them? Help. Don't know how to handle these pages and their redirects. Thanks for your help! ~ Mills
Technical SEO | | Mills0