Has anyone got any hotel (small) web marketing tips or tricks
-
I have a client who ranks well for his boutique hotel both in Google search and Google places. The problem now is he needs to fill his rooms next week (type of thing).
We are down the Google Adwords route already. But clicks are super expensive (competing against the big hotels).
We have also been trying to get his social media rolling and have started a light ad campaign on FB but I can't see clicks translating into our Google analytics account. (so not sold on it but is a lot cheaper than Google adwords)
Next on the list is email marketing which we be getting ready for next week to his existing database.
And we have been thinking about paid Press Releases but not sure if its worth it. (PRWEB or Prnewswire)
One big bonus is he got a number 1 award on Tripadvisor a few months back (which radically spiked hits on site). So, a more long term solution is to approach media directly with a follow up story to the award but that's going to take a bit of time.
Anyone had any experience with hotel marketing?
Any insights would be great.
Thanks
-
To be honest we aren't even going for top spot. The clicks just work out super expensive.He is competing with major hotels, whereas he has a styling 8 bedroom boutique hotel in a major tourist destination. But I'm going to change up the adwords ads a bit as you said. Thanks for the input.
-
Hi Andy, I shall be looking into your suggestion today. Thanks for that. Much appreciated.
-
Hi a very big percentage of my client base is in the hotel business; you said that your adwords costs are very high and I was wondering why that is. Are you trying to achieve the very top spot? That's unnecessary because in the hotel business people don't choose the first hotel they come across they shop around so even if you are floating around 6th place your're still going to receive a high number of clicks, but on the plus side they won't cost so much.
If your client needs to fill rooms quickly (a request I get from my clients on a regular basis) we tend to change the wording of the advertising to attract last minute travellers; people who go bargain hunting by signing up to a last minute offer for hotel rooms and flights.
I don't know if your client is willing to go down this route of attracting the last minute traveller but if he wants clients by next week that's the only way he's going to do that.
Hope this helps
-
In the Google Places listing the 'categories' are mega important but under-used. If they arent using all 5 available categories they are missing out on serious traffic.
Most hotels will just have 'hotels' or 'self catering' (i forget the exact default options). Use ALL the categories to rank for more terms. If they need traffic pronto add 'spring break', 'mothers day' 'weekend break' 'last minute break' categories - you get the idea. This is an awesome trick I use for a holiday cottage client e.g. I use 'christmas break' 'easter break' 'dog friendly' and other out of the box terms as categories to keep pace with seasonal demand.
Note: Google will not always listings for ALL category entries, you'll have to try it and see.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to market a brand when the brand name is constantly changing?
I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well. My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product? We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal. Anyone have any tips? Thanks!
Branding | | GalcoIndustrial0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
Can anyone recommend a great PR Firm?
Can anyone recommend a great PR firm for an online consumer product business? Thanks so much!
Branding | | DDDOWERMAN0 -
Sites we can submit web design news to...
Hey Mozzers - happy 2013 to one and all, I hope everyone had a great festive season! Now we're all back into the swing of things, we're in the process of getting our new website up and running. We're a web and graphic design agency, and I'm putting together checklists to ensure we get new projects some coverage where deserved. There will be a different checklist for the different disciplines - brand design, packaging, web design and so on. For many of these disciplines, there are multiple news sites that we can reach out to when we have relevant stories - Dieline for packaging, for example. But for web design, any searches I do either show up CSS Galleries / portfolios (which I already have on the checklist under another section) or web tutorial sites. I don't seem to be able to find decent, trustworthy sites that exclusively feature web news. I'm sure they exist and it's just a case of 'can't see for looking', but does anyone know of decent sites that carry news stories about new websites going live? Obviously we know not every new site will be newsworthy - and indeed we wouldn't try to submit every new site we have go live for that very reason - but it would be good to have a clutch of high authority, well visited sites to turn to when we do have something of note. Any help is much appreciated! Thanks Mozzers!
Branding | | themegroup0 -
Viral Marketing
Hi Guys, I hope I'm not breaking any rules here by requesting commercial services, but a client of mine has asked to have a book they are doing to be taken viral. I've not done any viral campaigns myself, and I think he has just heard the word and grasped hold of it without any real meaning to himself, but could anyone offer any companies that would be willing to attempt it or some similar marketing? Thanks, Adam
Branding | | NaescentAdam0 -
What are some good ways to market a used car sales site?
I have thought of using craigslist and other classified ads, social media and of course good old SEO. What else can be done to drive traffic to a used car website?
Branding | | MangoMan160 -
Has anyone had problems with thier google maps page after the google plus intergration?
About a month ago Google contacted one of my clients to inform them that the Google places is discontinued and their Google plus page will be the new Google places. They gave my client an $100 adwards credit for adwords express so their location will still show up for their business name during the change from Google places to Google plus.. When you type in the business in a local area or on a GPS now.. It is no where to be found. You have to know the address to get directions or go there on a mobile devices. The Google plus page for all of these locations is not currently showing up either. I have contacted Google and Once again something has been released without implementing it correctly. No one seems to know what is going on... after talking to three people. Does anybody know what is going on ???? This is a huge deal when being a local company.
Branding | | JohnParker27920 -
Forum Marketing
I have been trying to find information on how to market a forum for a client. Since there isn't really any static pages how would you start? How different is it versus a normal website?
Branding | | purch0