Sudden Site Rankings Drop
-
Good day guys,
We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17).
There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well.
I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all.
So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings?
Kind Regards,
Roderic
-
G'day John,
Currently our PA/DA is higher than all other sites that are on the first page for keywords such "spray booth" and "spraybooth". Besides that, we have more links than the others as well. The only reason I can think of is that they are ranking higher then us due to their domain age?
Also, link building has been steadily.
-
Thank you for your suggestions!
-
I also agree with the over-optimization ... the nav structure seems a bit heavy right at the top.
-
Here's some suggestion you might want to consider:
http://www.junair.com.au/spray-booth-products/ >> leads to 404 page, after visiting the 3rd level links , when you click on this link again doesn't work.maybe some miss-configurations there to solve.
The menu links beneath /spray-booth-products are leading to the root of your domain.you might consider to move them into a sub-folder structure.
In general I'd suggest to check your menu and usability structure.
Everything else looks to be seo optimized, but maybe you have been hit by Over-optimization????
-
And so the questions begin....
What about the quality of your incoming links? What are your "spray booth" competitors doing? Any changes there? Have you been steadily building links and content or did you post it all up at once?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
Sudden Drop in Rankings/Traffic/Organic Impressions Without a Penalty
Hi Moz community! I have a question about a local client in Raleigh, NC - http://paragonbuildinggroup.com This client came to us from another agency who had previously not done such a great job with the design/development of the site, or with the marketing of it, so we are somewhat limited in terms of what we can do on design, user experience, etc. But, the SEO is all still easy to tweak and we've been working on it for some time now. As of July 5th, their keyword rankings have dropped dramatically (we're talking from first page rankings to nothing, according to Authority Labs), and they've fallen completely off the map in the SERPs. Their local listing doesn't appear in search results anymore, and WMT is showing a drastic drop in impressions (from 457 on July 3rd to 92 on July 5th). There have been no manual penalties on the site, no recent major development work done, and from what I can see, no signs of hacking and no bad backlinks. The only thing I can see is that Mozcast showed an 83 degree day with some clouds and rain on July 5th, the day that our rankings dropped off, but I can't find any documentation showing what might have changed. Any insight as to what might be going on? I'm completely stumped!
On-Page Optimization | | TriMarkDigital0 -
Does anyone know of a Domain auction site that includes MOZ rankings?
Trying to locate a site that has this as part of the search criteria
On-Page Optimization | | hooopdream0 -
Canonical Tag for Ecommerce Site
My client has an ecommerce site with over 1,000 products. We have a ton of duplicates because of how their ecommerce system handles product pages. Each time a new product is added, there is a default product page created (/product/12345-product-name.aspx). Each time that product is added to a specific product category, another, separate URL is created (/product/office-chairs/12345-product-name.aspx). The site has over 1,000 duplicates (at least one for each product) because of how the ecommerce system structures URLs. We are unable to have unique content on /products/12345-product-name.aspx and /product/office-chairs/12345-product-name.aspx because both pages pull from the same database. Their webteam informed me that they can't implement canonical tags on individual pages, they must be dynamically added to the site all at once. Thus forcing me to choose all of the default product pages as primary URLs. Both types of URLs are getting indexed and the product URLs that were added to the categories are SEO friendly so I'm leary to eliminate one or the other with a canonical tag or a no index. Suggestions?
On-Page Optimization | | DynoSaur0 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
Huge rewrite and drop in ratings
Hi, My website provider made a huge rewrite of code to make the website more SEO friendly and add more functions. It absolutely was a big step forward and gave me more possiblities to improve our site seo wise. We were actually first webshop of 200-300 on the new platform - and thats not always a good idea i guess 😉 I need some help on the best way to solve 1 big problem for us. They changed the URL structure. Ive been building the brand pages and have 2-6 linking root domains to each brand page: for the brand ej sikke lej the catalogue used to be : http://www.epleskrinet.no/ej_sikke_lej/M_16 they changed it to http://www.epleskrinet.no/manufacturers/ej-sikke-lej . I told them the same day the new version was ot the the optimal URL would be http://www.epleskrinet.no/ej-sikke-lej . It wasnt utill i saw the crawl i understood what the URL change would mean to us. We have a decent amount of organic searches and now visitors come to an empty page with an error message. to the brand ej sikke lej i have 6 linking domains going to this page. The new brand pages are a lot weaker then the old one since they dont have the ingoing links. Our site was indexed yesterday and the result rankingwise wasent pretty. How do i go about to fix this. Is it possible to -301 redirect old brad catalogues to new one ? They are not even in the new site map i am sending in. Thanks
On-Page Optimization | | danlae0 -
On-page optimisation for CMS based sites
With so many sites being based on a CMS, and with so many hundreds of different CMS out there, as SEO consultants how do you recommend dealing with on-page optimisation for a client where you discover their site is built with a CMS you have not previously used (or even heard of!)
On-Page Optimization | | bjalc20110 -
Different names for Twitter/Facebook, and site?
Greetings, I want to optimize my site, www.atstrust.com. I know that posts to Facebook and Twitter help improve ranks. Does it matter though if my twitter/facebook sites have a different name than the domain I am optimizing? For example, my Facebook site is facebook.com/easyinspection. I assume that doesn't matter as long as the URLs on the site refer to my domain? Thanks! Eric
On-Page Optimization | | Ericc220