Example of a local "boring-niche" site in a relatively high competition area using strictly white hat tactics
-
I'm looking for an example of a site in a very boring service niche locally "let's say elevator doors in chicago" or something like that, that successfully using blogging, content generation, etc to achieve top rankings above its spammy competitors. Anyone care to give out a case study? I'm not talking about companies that submit to 100's of local directories like yelp, or google maps rankings. I'm talking about organic or blended serps.
-
Joe
Thanks so much, your succinct and direct response is very valued, especially because it seems like quite a few replies are self-endorsing.
-
A company I have not worked with, but have been familiar with for years has been dogged in the pursuit of producing content for SEO purposes -- http://www.ctswholesalesunglasses.com/ they have a blog, i know i've seen videos on their site in the past. they rank well but not #1 on the primary competitive term, however explore the keyword space around it and you will see there content mixed into the SERPs consistently
-
To be honest I'm starting to wonder about the presence of these mysterious boring niche sites that everyone purports to be ranking using high level white hat strategies. Every single service niche site I have ever seen, ranks at best with profile links, blatantly paid directory and footer links, and sponsored reviews. I have yet to see a local service site that actually USES this tactic you're talking about - content that actually 'sticks'. I'll re-state the question: show me a site that does this successfully. It doesn't have to be a client...it can be any site. It feels like your answer 'skirts' the question to be honest and instead tries to showcase your strategy (which isn't what I asked for). I didn't ask "what would your strategy be for a boring service niche site". I asked "show me an example of one that does. I don't mean to sound harsh but this is the second question of mine you have weighed in on where you have 'dangled' an answer without actually answering the original question. I'm asking for a URL I can study and examine myself. I'm not looking for an elaborate theoretical answer.
-
Now that's thinking outside the elevator! I like it!
-
We have some clients that would fit into this category. I can't share the URLs due to non-disclosure setups, but I can share the basic strategy we use.
Basic strategy is to brainstorm interesting topics that are at least tangentially related to the topic at hand.
For "elevator doors in chicago" we could use topics like:
- Top 10 Most Epic Movie Scenes That Take Place In An Elevator
- 10 Smartphone Apps To Make Your Visit To Chicago A Breeze
- 7 Videos Of Elevator Pranks, Bloopers, & Accidents
- http://www.prettycoolthings.com/2008/03/27/the-worlds-coolest-elevator-rides/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having High Quality sites link to my site
How can I tell if a site is high quality or not, so far I have been using Moz's Toolbar to find the Domain Authority and Page authority to determine the quality of the site - is this correct?
Link Building | | VoodooCreativeLtd0 -
Asking a site to remove a "nofollow" on a link to our client
Hello, We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web. I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership. I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer! Cheers, Lewis
Link Building | | PeaSoupDigital1 -
Internal Linking and Related Search
Hi there, Is it a bad idea to use Google related terms when creating internal links? For instance, if I search for 'printing companies chicago', there are at least 3 terms related to our organization and what we provide that appear at the bottom of the search results. Searches related to printing companies chicago reliable printing companies chicago
Link Building | | SEOSponge
chicago business card printing
chicago printers Just curious if anyone uses this type of research to build out pages? And create internal links? Personally, I am seeing people search for services we offer in different ways - that alone makes me think it should be a major part of our internal linking. Looking forward to your feedback!0 -
Feeling "vision limited" in the linkbuilding process
Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process. Does anyone share my statament? Any advice? Thanks in advance
Link Building | | juanmiguelcr0 -
On-Page E-commerce Site Optimization
Hello everyone! Just started on a new job as in house SEO and PPC but it is also my first job as such, got little experience and for what I know the site needs a lot of work in terms of optimization. I would like to ask some help and some opinions about what I think should be done in order to rank higher because at the moment the highest ranking page doesn't go higher than the third page for general but high traffic volume keywords. All the titles tag are too long, some of them are up to 100 characters The meta tag isn't optimized properly to attract people and get clicks the content on the product pages is laid out badly and there aren't many keywords a lot of duplicate content there are little inbound links there isn't a section for content such as a news page, a blog or anything like that which makes link building even harder Here my challenges: Create well optimized product, category , subcategory pages to improve also the PPC landing pages Improve the rankings at least to get on the first page for general keywords Choose the right keywords to optimize the site for increase the number of inbound links. I also have to manage adwords and given my little experience I can't seem to prioritize things so any suggestions would be really appreciated. Also if you don't mind to take a look at the site and leave me comments on things that I should improve, I'd be grateful . The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse. repsole.com Thank you for reading Oscar
Link Building | | PremioOscar0 -
Open Site Explorer
Open Site Explorer has a link profile for my web page twice. pensacolarealestate.com and www.pensacolarealestate.com/ I don't know if I am getting the link juice from the weaker of the two (pensacolarealestate.com). If I am not, I desperately need it. I am ranked 3rd on my SERP which I have always ranked 1st. I need to go back to one asap. Please help me guys 🙂 I need as much of an explanation to accomplish my goal as you can muster! Get this solved and I will be a subscriber after my free period (lol).
Link Building | | JML11790 -
Does the feature "Competitive Domain Analysis " include subdomains?
Hey guys, I have set our domain as www.domain.com at the campaign settings, but i'm not sure if the link analysis ("Competitive Domain Analysis") does include subdomains? Does anybody know this? Greez Chris
Link Building | | lordcyphon0 -
Which backlink will be more useful?
Which bacllink will be most useful and gives me most juice? -link from all pages on the website (in footer), such as menu
Link Building | | ATCnik
-link from all pages on the website (in footer, display:none;), such as menu
-link from home page (footer)
-link from the page which have highest PR (PA) (footer)
-contextual-link from most relevant page on the site0