Is there any correlation between the on-page factors being complete in moz and having a good quality score in Adwords?
-
I've been optimizing the website for a few keywords we're targeting and I'm looking to improve the quality score for my Adwords landing pages. My on-page scoring is great, but my scores in Adwords are low.
Ideas?
-
Perfect. Thanks.
This is what I get for living in the email marketing world for the past couple years ... refresher courses.
-
There is some correlation, because a few of the same relevance factors affect both organic SEO and Adwords Quality Score. However, optimizing your Adwords Quality Score is a whole "different ball game" from onsite SEO - many additional and different factors to consider.
I would suggest starting with the Google Adwords help center: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215
For additional help, Perry Marshall is a good source of Adwords expertise.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Adwords Ad disapproved - Banned product on Site (glutamine)?
We are starting to get ads disapproved. One yesterday, one today. The reason - banned supplement 'glutamine'. Neither of these ads were for glutamine so I assume it's because l-glutamine is sold on the site. The actual ad for l-glutamine landing on the l-glutamine page has not been disapproved? In 2012 Google informed us the glutamine was no longer on the banned list so I'm not sure what's going on here? Has anyone had a similar experience? Is there a solution apart from removing the product entirely?
Paid Search Marketing | | jbk3650 -
Adwords Expanded Text Ads - How are they working for you?
I think it would be nice to get a consensus from more people. The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare. Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting? I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.
Paid Search Marketing | | UnderRugSwept0 -
What is a good tool to use to create SEA reports in?
Hiya Mozzers, I'm looking for a tool to create fancy SEA reports in. I'm doing it manually in Word right now and that just takes far too much time and just isn't pretty. We're a small marketing-as-a-service agency and SEA is one of the services we offer, but we're not an Adwords certified partner yet (because we don't have the 10.000 a month yet). So that's to give you an idea of our company size. We're not looking for something big and expensive. Would love to hear some idea's on tools to use! Sophie
Paid Search Marketing | | Sophie-Kool0 -
Suburb Specific on Adwords
I'm wondering if anyone can help me. I am in the process of setting up an adwords campaign that targets sepcific suburbs in a city. I want the ad copy to state "removalists in" with the specific suburb in the first line. e.g Removalists in Richmond Do l have to set up an separate campaign for each suburb l want to target or can l do this by having a campaign targeting all variations of the suburbs by phrase and then adjusting the ad copy so it changes for that relevant suburb search? Any advice would be a great help. Thanks
Paid Search Marketing | | RobSchofield0 -
Adwords and Analytics figures not matching up
We are currently running a A/B test on a landing page using only adwords to split the traffic. Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions. The conversion rate is also different. The only visitors this page is getting is from Adwords. Can someone please help us understand why this is? Cheers Al
Paid Search Marketing | | -Al-0 -
Has anyone seen a recent study on % of clicks on Adwords vs Organic results?
HI, I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help? many thanks in advance, Annemieke
Paid Search Marketing | | AnnemiekevH0
