Keywords and Getting Started with them to the top of the Search Engines

[shanky1]

We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url .

Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot.

Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc.

What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean  by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages?

So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning.

Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice

How long before I add good content pages and expect them to show up in my analytics etc?

Thanks

[Francisco_Meza]

Read this and watch the other.

http://www.seomoz.org/beginners-guide-to-seo

http://www.seomoz.org/dp/welcome-webinars

[shanky1]

Great thanks for the advice. So now I suppose good quality content increase the quality score which in turns helps in lower CPC

For the crawl diagnostics I see a couple of error , warnings and notices - how Important are these to correct so that I have a good stand on the SEO for my website?

Some of them are :** Long url characters,Duplicate page title,Temporary redirect,Permanent redirect, Rel canonical.**

I also ran the keyword difficulty analysis for some of my keywords am planning to improve content on.

The test show difficulty levels from 1% - 61% for multiple of these keywords. How do I measure low,medium and high difficulty?

Search volumes for a lot of these say " Not enough data" - should I interpret this as those keywords for which I should not work on the getting the content better? Or these keywords are not that popularly searched?

Could you kindly throw some light upon the above questions . Thanks

[Francisco_Meza]

When people say get to the top of Google, they mean SEO. SEOMOZ is all about that. On here we really don't talk much about Adwords. I love Adwords and I am great at it, but I don't think many people here are as interested in hearing about Adwords.

Yes have good content for SEO. In fact, write some SUPER KICKASS content.  Use the keywords in your content, BUT don't overdo it.

"Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice"

Answer YES! Your quality Score if affected. Low quality score = Higher CPC. Higher Quality Score = Less CPC.

"How long before I add good content pages and expect them to show up in my analytics etc?"

I don't understand that sentence. If you mean how long your content will take to show up in the SERPS, normally on the next crawl. "IF" someone visits your new content page, then it'll take about 2 hours to report in GA.